{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,21]],"date-time":"2026-07-21T22:20:17Z","timestamp":1784672417261,"version":"3.55.0"},"reference-count":65,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2018,9,10]],"date-time":"2018-09-10T00:00:00Z","timestamp":1536537600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2018,9,10]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibility\u2013diagnosticity theory and attribution theory.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This study conducts an observation-based study in an online forum and a 2 (review valence) \u00d7 2 (consumer knowledge) between-participants factorial experiment to examine the proposed hypotheses.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>High-knowledge consumers elicit less perceived credibility and make more non-product-relevant attribution than low-knowledge consumers in negative online reviews. Consumer attribution is also found to mediate the effects of the review valence by consumer knowledge interaction on review credibility.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study adds to extant research by examining how consumer knowledge plays a key role in determining consumer perception of online review credibility. This study also advances the understanding of different casual inferences about online reviews between high- and low-knowledge consumers.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/oir-06-2017-0197","type":"journal-article","created":{"date-parts":[[2018,8,15]],"date-time":"2018-08-15T10:15:37Z","timestamp":1534328137000},"page":"630-646","source":"Crossref","is-referenced-by-count":47,"title":["The credibility and attribution of online reviews"],"prefix":"10.1108","volume":"42","author":[{"given":"Jyh-Shen","family":"Chiou","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Cheng-Chieh","family":"Hsiao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tien-Yi","family":"Chiu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"4","key":"key2020092705075196500_ref001","doi-asserted-by":"crossref","first-page":"343","DOI":"10.1177\/002200275900300403","article-title":"Modes of resolution of belief dilemmas","volume":"3","year":"1959","journal-title":"Journal of Conflict Resolution"},{"issue":"5","key":"key2020092705075196500_ref002","doi-asserted-by":"crossref","first-page":"692","DOI":"10.1108\/MIP-05-2015-0090","article-title":"eWOM, eReferral and gender in the virtual community","volume":"34","year":"2016","journal-title":"Marketing Intelligence & Planning"},{"issue":"2","key":"key2020092705075196500_ref003","doi-asserted-by":"crossref","first-page":"217","DOI":"10.1086\/314321","article-title":"Examination of psychological processes underlying resistance to persuasion","volume":"27","year":"2000","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"key2020092705075196500_ref004","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1086\/209080","article-title":"Dimensions of consumer expertise","volume":"13","year":"1987","journal-title":"Journal of Consumer Research"},{"issue":"6","key":"key2020092705075196500_ref005","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","article-title":"The moderator\u2013mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations","volume":"51","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"issue":"3","key":"key2020092705075196500_ref006","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1086\/208812","article-title":"Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: a protocol analysis","volume":"7","year":"1980","journal-title":"Journal of Consumer Research"},{"key":"key2020092705075196500_ref007","volume-title":"Local Consumer Review Survey","author":"BrightLocal","year":"2013"},{"issue":"1","key":"key2020092705075196500_ref008","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1086\/209031","article-title":"The effects of product class knowledge on information search behavior","volume":"12","year":"1985","journal-title":"Journal of Consumer Research"},{"issue":"5","key":"key2020092705075196500_ref009","doi-asserted-by":"crossref","first-page":"864","DOI":"10.1086\/593688","article-title":"Objective and subjective knowledge relationships: a quantitative analysis of consumer research findings","volume":"35","year":"2009","journal-title":"Journal of Consumer Research"},{"issue":"8","key":"key2020092705075196500_ref010","doi-asserted-by":"crossref","first-page":"618","DOI":"10.17705\/1jais.00305","article-title":"Is this review believable? 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