{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,17]],"date-time":"2026-05-17T02:53:00Z","timestamp":1778986380135,"version":"3.51.4"},"reference-count":72,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2017,11,13]],"date-time":"2017-11-13T00:00:00Z","timestamp":1510531200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2017,11,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to investigate the antecedents and outcomes of online consumer brand engagement (OCBE). In addition, a mediator effect of satisfaction and brand love in the relationship between OCBE and positive electronic word-of-mouth (e-WOM) is analyzed.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Data were collected using a panel sampling with 201 participants from the millennial generation provided by the software tool Qualtrics. The online questionnaire is composed of two screening questions, the items of the constructs and a section with the socio-demographic variables.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Involvement and online brand experience (OBE) are important drivers of online brand engagement. Brand love is a significant mediator between online brand engagement and e-WOM.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Studies about antecedents and outcomes of online consumer engagement are rare. This paper contributes to the fledgling online consumer engagement literature by analyzing three antecedents: involvement, OBE, and self-brand image congruency. For the first time, brand love and satisfaction were considered as direct outcomes of online brand engagement. New insights are provided into the mediating role of brand love between online brand engagement and e-WOM.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/oir-08-2016-0236","type":"journal-article","created":{"date-parts":[[2017,9,28]],"date-time":"2017-09-28T20:44:38Z","timestamp":1506631478000},"page":"985-1005","source":"Crossref","is-referenced-by-count":122,"title":["Antecedents and outcomes of online brand engagement"],"prefix":"10.1108","volume":"41","author":[{"given":"Sandra Maria Correia","family":"Loureiro","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tatjana","family":"Gorgus","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hans Ruediger","family":"Kaufmann","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"3","key":"key2020120500194160500_ref001","doi-asserted-by":"crossref","first-page":"258","DOI":"10.1108\/07363761311328928","article-title":"The role of brand love in consumer-brand relationships","volume":"30","year":"2013","journal-title":"Journal of Consumer Marketing"},{"issue":"3","key":"key2020120500194160500_ref002","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.69.3.19.66363","article-title":"The social influence of brand community: evidence from European car clubs","volume":"69","year":"2005","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020120500194160500_ref003","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1177\/109467059800100102","article-title":"Customer satisfaction and word of mouth","volume":"1","year":"1998","journal-title":"Journal of Service Research"},{"key":"key2020120500194160500_ref201","unstructured":"Andonova, Y., Miller, E.G. and Diamond, W.D. (2015), \u201cThe relationships among self-brand congruence, brand attachment, customer engagement, and brand loyalty\u201d, in Kubacki, K. (Ed.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Ideas in Marketing: Finding the New and Polishing the Old: Part of the series, Springer, Heidelberg, Dordrecht, London and New York, NY, p. 816, available at: http:\/\/link.springer.com\/search?facet-creator=%22Krzysztof+Kubacki%22; http:\/\/link.springer.com\/book\/10.1007\/978-3-319-10951-0; http:\/\/link.springer.com\/bookseries\/13409"},{"key":"key2020120500194160500_ref004","unstructured":"Bagozzi, R., Batra, R. and Ahuvia, A. (2014), \u201cBrand love scales. Construct validity, managerial utility, and new conceptual insights\u201d, working paper, University of Michigan, Ann Arbor, MI."},{"issue":"5","key":"key2020120500194160500_ref005","doi-asserted-by":"crossref","first-page":"978","DOI":"10.1016\/j.jbusres.2014.09.035","article-title":"Online brand community engagement: scale development and validation","volume":"68","year":"2015","journal-title":"Journal of Business Research"},{"key":"key2020120500194160500_ref006","doi-asserted-by":"crossref","first-page":"121","DOI":"10.1016\/j.annals.2014.06.002","article-title":"Destination brand experience and visitor behavior: testing a scale in the tourism context","volume":"48","year":"2014","journal-title":"Annals of Tourism Research"},{"issue":"2","key":"key2020120500194160500_ref007","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jm.09.0339","article-title":"Brand love","volume":"76","year":"2012","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020120500194160500_ref008","doi-asserted-by":"crossref","first-page":"63","DOI":"10.2753\/MTP1069-6679170105","article-title":"The process of customer engagement: a conceptual framework","volume":"17","year":"2009","journal-title":"Journal of Marketing Theory and Practice"},{"issue":"3","key":"key2020120500194160500_ref009","doi-asserted-by":"crossref","first-page":"52","DOI":"10.1509\/jmkg.73.3.052","article-title":"Brand experience: what is it? How is it measured? Does it affect loyalty?","volume":"73","year":"2009","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2020120500194160500_ref010","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1177\/1094670511411703","article-title":"Customer engagement: conceptual domain, fundamental propositions, and implications for research","volume":"14","year":"2011","journal-title":"Journal of Service Research"},{"issue":"1","key":"key2020120500194160500_ref011","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1016\/j.jbusres.2011.07.029","article-title":"Consumer engagement in a virtual brand community: an exploratory analysis","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2020120500194160500_ref012","doi-asserted-by":"crossref","first-page":"321","DOI":"10.1016\/j.intmar.2009.07.002","article-title":"An experimental study of the relationship between online engagement and advertising effectiveness","volume":"23","year":"2009","journal-title":"Journal of Interactive Marketing"},{"issue":"2","key":"key2020120500194160500_ref013","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1007\/s11002-006-4219-2","article-title":"Some antecedents and outcomes of brand love","volume":"17","year":"2006","journal-title":"Marketing Letter"},{"key":"key2020120500194160500_ref014","unstructured":"Chin, W.W. (1998), \u201cThe partial least squares approach to structural equation modeling\u201d, in Marcoulides, G.A. (Ed.), Modern Methods for Business, Lawrence Erlbaum Associates Publisher, Mahwah, NJ, pp. 295-336."},{"issue":"2","key":"key2020120500194160500_ref015","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1287\/isre.14.2.189.16018","article-title":"A partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and an electronic mail adoption study","volume":"14","year":"2003","journal-title":"Information Systems Research"},{"issue":"6","key":"key2020120500194160500_ref016","doi-asserted-by":"crossref","first-page":"495","DOI":"10.1057\/bm.2014.18","article-title":"Examining the drivers and brand performance implications of customer engagement with brands in the social media environment","volume":"21","year":"2014","journal-title":"Journal of Brand Management"},{"issue":"1","key":"key2020120500194160500_ref017","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1108\/JPBM-06-2014-0635","article-title":"Consumer engagement in online brand communities: a social media perspective","volume":"24","year":"2015","journal-title":"Journal of Product & Brand Management"},{"issue":"4","key":"key2020120500194160500_ref018","doi-asserted-by":"crossref","first-page":"263","DOI":"10.1111\/j.1467-8551.2006.00500.x","article-title":"Formative versus reflective indicators in organizational measure development: a comparison and empirical illustration","volume":"17","year":"2006","journal-title":"British Journal of Management"},{"issue":"3","key":"key2020120500194160500_ref019","doi-asserted-by":"crossref","first-page":"434","DOI":"10.1007\/s11747-011-0300-3","article-title":"Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective","volume":"40","year":"2012","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2020120500194160500_ref020","unstructured":"Eurostat (2016), \u201cBeing young in Europe today \u2013 digital world\u201d, available at: http:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php\/Being_young_in_Europe_today_-_digital_world (accessed August 15, 2016)."},{"key":"key2020120500194160500_ref202","unstructured":"Fornell, C. and Bookstein, F.L. (1982), \u201cA comparative analysis of two structural equation models: LISREL and PLS applied to market data\u201d, in Fornell, C. (Ed.), A Second Generation of Multivariate Analysis, Praeger, New York, NY, pp. 289-321."},{"key":"key2020120500194160500_ref021","unstructured":"Fornell, C. and Cha, J. (1994), \u201cPartial least squares\u201d, in Bagozzi, R.P. (Ed.), Advanced Methods of Marketing Research, Blackwell, Cambridge, pp. 289-324."},{"issue":"1","key":"key2020120500194160500_ref022","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2020120500194160500_ref023","first-page":"343","article-title":"Consumers and their brands: developing relationship theory in consumer research","volume":"22","year":"1998","journal-title":"Journal of Consumer Research"},{"issue":"5","key":"key2020120500194160500_ref024","first-page":"395","article-title":"How to sustain the customer experience: an overview of experience components that co-create value with the customer","volume":"25","year":"2007","journal-title":"European Management Journal"},{"issue":"5","key":"key2020120500194160500_ref025","doi-asserted-by":"crossref","first-page":"443","DOI":"10.1002\/(SICI)1520-6793(199808)15:5<443::AID-MAR3>3.0.CO;2-7","article-title":"Relationship marketing effectiveness: the role of involvement","volume":"15","year":"1998","journal-title":"Psychology & Marketing"},{"key":"key2020120500194160500_ref026","volume-title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)","year":"2013"},{"key":"key2020120500194160500_ref027","doi-asserted-by":"crossref","unstructured":"Helm, S., Eggert, A. and Garnefeld, I. (2010), \u201cModelling the impact of corporate reputation on customer satisfaction and loyalty using PLS\u201d, in Vinzi, V.E., Chin, W.W., Henseler, J. and Wang, H. (Eds), Handbook of Partial Least Squares: Concepts, Methods and Applications, Springer Handbooks of Computational Statistics Series, Vol. II, Springer, Heidelberg, Dordrecht; London and New York, NY, pp. 515-534.","DOI":"10.1007\/978-3-540-32827-8_23"},{"issue":"1","key":"key2020120500194160500_ref028","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1002\/dir.10073","article-title":"Electronic word-of mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?","volume":"18","year":"2004","journal-title":"Journal of Interactive Marketing"},{"issue":"2","key":"key2020120500194160500_ref029","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1016\/j.intmar.2013.12.002","article-title":"Consumer brand engagement in social media: conceptualization, scale development and validation","volume":"28","year":"2014","journal-title":"Journal of Interactive Marketing"},{"issue":"6","key":"key2020120500194160500_ref030","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1108\/JPBM-08-2014-0682","article-title":"Brand love in progress \u2013 the interdependence of brand love antecedents in consideration of relationship duration","volume":"24","year":"2015","journal-title":"Journal of Product & Brand Management"},{"key":"key2020120500194160500_ref031","unstructured":"Internet World Stats (2016), \u201cInternet users in European Union\u201d, available at: www.internetworldstats.com\/stats4.htm (accessed August 15, 2016)."},{"issue":"4","key":"key2020120500194160500_ref032","doi-asserted-by":"crossref","first-page":"386","DOI":"10.1108\/13612021211265791","article-title":"Effects of brand love, personality and image on word of mouth. The case of fashion brands among young consumers","volume":"16","year":"2012","journal-title":"Journal of Fashion Marketing and Management"},{"issue":"3","key":"key2020120500194160500_ref033","doi-asserted-by":"crossref","first-page":"247","DOI":"10.1177\/1094670514529187","article-title":"The role of customer engagement behaviour in value co-creation: a service system perspective","volume":"17","year":"2014","journal-title":"Journal of Service Research"},{"issue":"7","key":"key2020120500194160500_ref034","doi-asserted-by":"crossref","first-page":"482","DOI":"10.1108\/02634500110408286","article-title":"Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction","volume":"19","year":"2001","journal-title":"Marketing Intelligence and Planning"},{"issue":"2","key":"key2020120500194160500_ref035","doi-asserted-by":"crossref","first-page":"267","DOI":"10.1016\/0167-4870(91)90016-M","article-title":"A framework for comparing customer satisfaction across individuals and product categories","volume":"12","year":"1991","journal-title":"Journal of Economic Psychology"},{"issue":"25","key":"key2020120500194160500_ref036","first-page":"111","article-title":"Exploring continued online service usage behavior: the roles of self-image congruity and regret","volume":"1","year":"2009","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"key2020120500194160500_ref037","doi-asserted-by":"publisher","first-page":"516","DOI":"10.1108\/JPBM-06-2015-0919","article-title":"Exploring behavioural branding, brand love and co-creation","volume":"25","year":"2016","journal-title":"Journal of Product and Brand Management"},{"key":"key2020120500194160500_ref038","volume-title":"Interpersonal Relations: A Theory of Interdependence","year":"1978"},{"issue":"5","key":"key2020120500194160500_ref039","doi-asserted-by":"crossref","first-page":"711","DOI":"10.1108\/MIP-01-2016-0007","article-title":"The concept of online corporate brand experience: an empirical assessment","volume":"34","year":"2016","journal-title":"Marketing Intelligence and Planning"},{"issue":"1","key":"key2020120500194160500_ref040","first-page":"5","article-title":"WOM and social media: presaging future directions for research and practice","volume":"20","year":"2014","journal-title":"Journal of Marketing Communications"},{"issue":"1","key":"key2020120500194160500_ref041","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1016\/j.jretai.2006.10.004","article-title":"An assessment of value creation in mobile service delivery and the moderating role of time consciousness","volume":"83","year":"2007","journal-title":"Journal of Retailing"},{"key":"key2020120500194160500_ref042","volume-title":"Principles of Marketing","year":"2011"},{"issue":"2","key":"key2020120500194160500_ref043","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1509\/jm.74.2.71","article-title":"Networked narratives. Understanding word-of-mouth marketing in online communities","volume":"74","year":"2010","journal-title":"Journal of Marketing"},{"issue":"9","key":"key2020120500194160500_ref044","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1016\/j.jbusres.2006.06.001","article-title":"Direct and indirect effects of self-image congruence on brand loyalty","volume":"59","year":"2006","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2020120500194160500_ref045","doi-asserted-by":"crossref","first-page":"497","DOI":"10.1509\/jmr.15.0044","article-title":"Competitive advantage through engagement","volume":"53","year":"2016","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020120500194160500_ref203","doi-asserted-by":"publisher","first-page":"297","DOI":"10.1177\/1094670510375602","article-title":"Undervalued or overvalued customers: capturing total customer engagement value","volume":"13","year":"2010","journal-title":"Journal of Service Research"},{"key":"key2020120500194160500_ref046","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.ijhm.2014.02.010","article-title":"The role of the rural tourism experience economy in place attachment and behavioral intentions","volume":"40","year":"2014","journal-title":"International Journal of Hospitality Management"},{"issue":"2","key":"key2020120500194160500_ref047","doi-asserted-by":"crossref","first-page":"186","DOI":"10.1108\/OIR-01-2012-0100","article-title":"Intentions to use and recommend to others: an empirical study of online banking practices in Portugal and Austria","volume":"38","year":"2014","journal-title":"Online Information Review"},{"issue":"1","key":"key2020120500194160500_ref048","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1057\/bm.2012.3","article-title":"Brand emotional connection and loyalty","volume":"20","year":"2012","journal-title":"Journal of Brand Management"},{"issue":"1","key":"key2020120500194160500_ref049","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1108\/JOSM-06-2012-0106","article-title":"Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail","volume":"25","year":"2014","journal-title":"Journal of Service Management"},{"issue":"2","key":"key2020120500194160500_ref050","doi-asserted-by":"crossref","first-page":"293","DOI":"10.2307\/23044045","article-title":"Construct measurement and validity assessment in behavioral research: integrating new and existing techniques","volume":"35","year":"2011","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020120500194160500_ref051","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1207\/s15327906mbr3901_4","article-title":"Confidence limits for the indirect effect: distribution of the product and resampling methods","volume":"39","year":"2004","journal-title":"Multivariate Behavioral Research"},{"key":"key2020120500194160500_ref052","volume-title":"Marketing Research. An Applied Orientation","year":"1993"},{"issue":"9","key":"key2020120500194160500_ref053","first-page":"919","article-title":"Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectives","volume":"63","year":"2010","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2020120500194160500_ref070","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1016\/j.jbusres.2011.07.019","article-title":"Beyond technology acceptance. Brand relationships and online brand experience","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2020120500194160500_ref054","first-page":"33","article-title":"Whence consumer loyalty?","volume":"63","year":"1999","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2020120500194160500_ref055","doi-asserted-by":"crossref","first-page":"136","DOI":"10.1509\/jmkg.70.4.136","article-title":"Factors influencing the effectiveness of relationship marketing: a meta-analysis","volume":"70","year":"2006","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2020120500194160500_ref056","doi-asserted-by":"crossref","first-page":"294","DOI":"10.1007\/s11747-016-0485-6","article-title":"Customer engagement: the construct, antecedents, and consequences","volume":"45","year":"2017","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2020120500194160500_ref057","doi-asserted-by":"crossref","first-page":"135","DOI":"10.2501\/S0021849907070158","article-title":"Lessons from online practice: new advertising models","volume":"47","year":"2007","journal-title":"Journal of Advertising Research"},{"issue":"3","key":"key2020120500194160500_ref058","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1145\/1592401.1592405","article-title":"Conceptualizing and testing formative constructs: tutorial and annotated example","volume":"40","year":"2009","journal-title":"Database for Advances in Information Systems"},{"issue":"3","key":"key2020120500194160500_ref059","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1086\/208924","article-title":"Self-concept in consumer behavior: a critical review","volume":"9","year":"1982","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"key2020120500194160500_ref060","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1509\/jmkr.46.1.92","article-title":"The importance of a general measure of brand engagement on market behavior: development and validation of scale","volume":"46","year":"2009","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2020120500194160500_ref061","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1016\/j.csda.2004.03.005","article-title":"PLS path modeling","volume":"48","year":"2005","journal-title":"Computational Statistics & Data Analysis"},{"issue":"3","key":"key2020120500194160500_ref062","doi-asserted-by":"crossref","first-page":"253","DOI":"10.1177\/1094670510375599","article-title":"Customer engagement behavior: theoretical foundations and research directions","volume":"13","year":"2010","journal-title":"Journal of Service Research"},{"issue":"2","key":"key2020120500194160500_ref063","first-page":"127","article-title":"Customer engagement: exploring customer relationships beyond purchase","volume":"20","year":"2012","journal-title":"Journal of Marketing Theory and Practice"},{"issue":"1","key":"key2020120500194160500_ref064","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1108\/JPBM-06-2013-0326","article-title":"Consumer engagement with self-expressive brands: brand love and WOM outcomes","volume":"23","year":"2014","journal-title":"Journal of Product and Brand Management"},{"issue":"1","key":"key2020120500194160500_ref065","doi-asserted-by":"crossref","first-page":"177","DOI":"10.2307\/20650284","article-title":"Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration","volume":"33","year":"2009","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020120500194160500_ref066","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1080\/10705510701758166","article-title":"Resampling and distribution of the product methods for testing indirect effects in complex models","volume":"15","year":"2008","journal-title":"Structural Equation Modeling"},{"issue":"3","key":"key2020120500194160500_ref067","doi-asserted-by":"crossref","first-page":"341","DOI":"10.1086\/208520","article-title":"Measuring the involvement construct","volume":"12","year":"1985","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"key2020120500194160500_ref068","doi-asserted-by":"crossref","first-page":"328","DOI":"10.1504\/IJTMKT.2010.039735","article-title":"Always-on mobile phone behaviour impulsive and postmodern consumers","volume":"5","year":"2010","journal-title":"International Journal of Technology Marketing"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-08-2016-0236\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-08-2016-0236\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:43:36Z","timestamp":1753397016000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/41\/7\/985-1005\/319912"}},"subtitle":["The role of brand love on enhancing electronic-word-of-mouth"],"short-title":[],"issued":{"date-parts":[[2017,11,13]]},"references-count":72,"journal-issue":{"issue":"7","published-print":{"date-parts":[[2017,11,13]]}},"alternative-id":["10.1108\/OIR-08-2016-0236"],"URL":"https:\/\/doi.org\/10.1108\/oir-08-2016-0236","relation":{},"ISSN":["1468-4527"],"issn-type":[{"value":"1468-4527","type":"print"}],"subject":[],"published":{"date-parts":[[2017,11,13]]}}}