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By conceptualizing loyalty intention as an indicator of the long-term relationship, the present study, based on uses and gratification (U&amp;G) theory, aims to explore the role played by online intimacy development with respect to loyalty intention when individuals have gained gratifications through using the SNS.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The study used a questionnaire measuring six types of Facebook gratifications as well as measuring self-disclosure breadth, self-disclosure depth, intimacy with Facebook, intimacy with Facebook friends and loyalty intention. Data, collected from the University of Economics in Vietnam, were analyzed using the partial least squares (PLS) approach.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results support several findings: (1) the gratifications including entertainment, network extension, recognition and emotional support provided by Facebook may stimulate the users' intimacy with Facebook and\/or Facebook users; (2) intimacy with Facebook and intimacy with Facebook friends facilitate users' loyalty intention; (3) having a sense of emotional support influences users to engage in self-disclosure with breadth and meaningful depth, thus leading them to develop a sense of intimacy with Facebook friends.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study contributes to U&amp;G research, intimacy theory and the SNS literature by offering an understanding of users' online communication self-disclosure and intimacy development, wherein the self-disclosure and intimacy stem from the users' gratifications via using specific SNS services and, in turn, create their loyalty intention toward that SNS.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-08-2020-0329","type":"journal-article","created":{"date-parts":[[2021,3,28]],"date-time":"2021-03-28T21:18:05Z","timestamp":1616966285000},"page":"1167-1187","source":"Crossref","is-referenced-by-count":44,"title":["Online communication self-disclosure and intimacy development on Facebook: the perspective of uses and gratifications theory"],"prefix":"10.1108","volume":"45","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6280-4651","authenticated-orcid":false,"given":"Yu-Hsun","family":"Lin","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9509-3518","authenticated-orcid":false,"given":"My Giang","family":"Chu","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,3,30]]},"reference":[{"key":"key2022092314482660100_ref001","volume-title":"Social Penetration: The Development of Interpersonal Relationships","year":"1973"},{"issue":"3","key":"key2022092314482660100_ref002","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1177\/002224377701400320","article-title":"Estimating nonresponse bias in mail surveys","volume":"14","year":"1977","journal-title":"Journal of Marketing Research"},{"key":"key2022092314482660100_ref003","doi-asserted-by":"crossref","first-page":"2247","DOI":"10.1016\/j.sbspro.2010.07.444","article-title":"The use of media entertainment and emotional gratification","volume":"5","year":"2010","journal-title":"Procedia-Social and Behavioral Sciences"},{"key":"key2022092314482660100_ref004","unstructured":"Baumeister, R. 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