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It raises awareness for these specific gaps in social media research and could inspire future studies to close the gap.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-09-2015-0299","type":"journal-article","created":{"date-parts":[[2016,3,31]],"date-time":"2016-03-31T06:09:15Z","timestamp":1459404555000},"page":"256-264","source":"Crossref","is-referenced-by-count":71,"title":["Trying to understand social media users and usage"],"prefix":"10.1108","volume":"40","author":[{"given":"Katrin","family":"Weller","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2020121702095002100_b1","doi-asserted-by":"crossref","unstructured":"Abisheva, A. , Garimella, V.R.K. , Garcia, D. and Weber, I. (2014), \u201cWho watches (and shares) what on YouTube and when? Using twitter to understand YouTube viewership\u201d, in Carterette, B. and Diaz, F. 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