{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,12]],"date-time":"2026-05-12T07:32:23Z","timestamp":1778571143260,"version":"3.51.4"},"reference-count":70,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2016,6,13]],"date-time":"2016-06-13T00:00:00Z","timestamp":1465776000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,6,13]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 The purpose of this paper is to examine how types of virtual brand community (VBC) benefits influence VBC loyalty through specific types of interaction. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 The study targeted 250 brand community users to conduct an empirical analysis using SPSS 19.0. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 Consumers\u2019 perceived benefits (functional, experiential, and symbolic) were found to be the leading variables in inducing consumer loyalty. Brand community managers should not focus only on the benefits offered by the brand community, but also on how these benefits can be associated with human-to-computer and consumer-to-consumer (C2C) interaction. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title>\n               <jats:p> \u2013 The virtual community (VC) has an important role as a marketing tool. As the VC within the virtual space has gradually been increasing, its importance has grown as well, therefore making research studies on heightening members\u2019 brand community site loyalty important. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 This study broadens and contextualizes our understanding of what type of VBC interaction can be further activated in the process of enhancing the members\u2019 VBC loyalty, which is affected by consumers\u2019 perceived benefits.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/oir-09-2015-0300","type":"journal-article","created":{"date-parts":[[2016,5,26]],"date-time":"2016-05-26T10:41:13Z","timestamp":1464259273000},"page":"298-315","source":"Crossref","is-referenced-by-count":32,"title":["The effect of customers\u2019 perceived benefits on virtual brand community loyalty"],"prefix":"10.1108","volume":"40","author":[{"given":"Minjung","family":"Kang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dong-Hee","family":"Shin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020121519432264200_b1","doi-asserted-by":"crossref","unstructured":"Adler, P.A.\n                and \n                  Adler, P.\n                (1988), \u201cIntense loyalty in organizations: a case study of college athletics\u201d, \n                  Administrative Science Quarterly\n               , Vol. 33 No. 3, pp. 401-417.","DOI":"10.2307\/2392716"},{"key":"key2020121519432264200_b2","doi-asserted-by":"crossref","unstructured":"Algesheimer, R.\n               , \n                  Dholakia, U.M.\n                and \n                  Herrmann, A.\n                (2005), \u201cThe social influence of brand community: evidence from European car clubs\u201d, \n                  Journal of Marketing\n               , Vol. 69 No. 7, pp. 19-34.","DOI":"10.1509\/jmkg.69.3.19.66363"},{"key":"key2020121519432264200_b3","doi-asserted-by":"crossref","unstructured":"Ashforth, B.E.\n                and \n                  Mael, F.\n                (1989), \u201cSocial identity theory and the organization\u201d, \n                  Academy of Management Review\n               , Vol. 14 No. 1, pp. 20-39.","DOI":"10.5465\/amr.1989.4278999"},{"key":"key2020121519432264200_b5","doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P.\n                and \n                  Dholakia, U.M.\n                (2006), \u201cAntecedents and purchase consequences of customer participation in small group brand communities\u201d, \n                  International Journal of Research in Marketing\n               , Vol. 23 No. 1, pp. 45-61.","DOI":"10.1016\/j.ijresmar.2006.01.005"},{"key":"key2020121519432264200_b4","doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P.\n                and \n                  Edwards, J.R.\n                (1998), \u201cA general approach to construct validation in organizational research: application to the measurement of work values\u201d, \n                  Organizational Research Methods\n               , Vol. 1 No. 1, pp. 45-57.","DOI":"10.1177\/109442819800100104"},{"key":"key2020121519432264200_b6","doi-asserted-by":"crossref","unstructured":"Bergami, M.\n                and \n                  Bagozzi, R.P.\n                (2000), \u201cSelf-categorization, affective commitment, and group self-esteem as distinct aspects of social identity in an organization\u201d, \n                  British Journal of Social Psychology\n               , Vol. 39 No. 4, pp. 555-577.","DOI":"10.1348\/014466600164633"},{"key":"key2020121519432264200_b7","doi-asserted-by":"crossref","unstructured":"Bruhn, M.\n               , \n                  Schnebelen, S.\n                and \n                  Sch\u00e4fer, D.\n                (2014), \u201cAntecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities\u201d, \n                  Industrial Marketing Management\n               , Vol. 43 No. 2, pp. 164-176.","DOI":"10.1016\/j.indmarman.2013.08.008"},{"key":"key2020121519432264200_b8","doi-asserted-by":"crossref","unstructured":"Burgoon, J.K.\n               , \n                  Bonito, J.A.\n               , \n                  Bengtsson, B.\n               , \n                  Ramirez, A. 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