{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,26]],"date-time":"2026-01-26T00:56:28Z","timestamp":1769388988654,"version":"3.49.0"},"reference-count":64,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2018,4,9]],"date-time":"2018-04-09T00:00:00Z","timestamp":1523232000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2018,4,9]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Social commerce websites entail a completely new scenario for sharing experiences and opinions due to its richness in terms of social interactions. Nowadays, users can interact with the company and with other users; hence, it seems important to study how social stimuli affect users. Drawing on the stimulus-organism-response framework and flow theory, the purpose of this paper is to propose that the social stimulus (named social passion (sPassion)) has a positive effect on the organism (state of flow), which leads to a users\u2019 positive response (via social word of mouth (sWOM)).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The data were collected through an online survey in 2015. The sample consists of 771 users of social commerce websites, of which 51 percent are male and 49 percent female, aged between 16 and 80 years old. Structural equation modeling was used to analyze the data with the statistical software SPSS version 22 and EQS 6.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The empirical results confirm that passionate users are prone to experience a state of flow and, as a consequence, share positive sWOM.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study contributes to the literature on customers\u2019 online participation, and the findings are hoped to help companies in developing social commerce websites that boost users\u2019 exchange of information.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/oir-09-2016-0243","type":"journal-article","created":{"date-parts":[[2018,2,1]],"date-time":"2018-02-01T07:14:08Z","timestamp":1517469248000},"page":"191-204","source":"Crossref","is-referenced-by-count":12,"title":["From sPassion to sWOM: the role of flow"],"prefix":"10.1108","volume":"42","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2653-2473","authenticated-orcid":false,"given":"Carolina","family":"Herrando","sequence":"first","affiliation":[]},{"given":"Julio","family":"Jimenez-Martinez","sequence":"additional","affiliation":[]},{"given":"M. Jose","family":"Martin De Hoyos","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"4","key":"key2020092913004141000_ref001","doi-asserted-by":"crossref","first-page":"665","DOI":"10.2307\/3250951","article-title":"Time flies when you\u2019re having fun: cognitive absorption and beliefs about information technology usage","volume":"24","year":"2000","journal-title":"MIS Quarterly"},{"issue":"7","key":"key2020092913004141000_ref002","doi-asserted-by":"crossref","first-page":"904","DOI":"10.1016\/j.jbusres.2011.12.009","article-title":"Brand passion: antecedents and consequences","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020092913004141000_ref003","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling in practice: A review and recommended two-step approach","volume":"103","year":"1988","journal-title":"Psychological Bulletin"},{"issue":"3","key":"key2020092913004141000_ref004","doi-asserted-by":"crossref","first-page":"789","DOI":"10.2307\/23042809","article-title":"An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products","volume":"35","year":"2011","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020092913004141000_ref005","first-page":"79","article-title":"The role of the environment in marketing services: the consumer perspective","volume":"1","year":"1986","journal-title":"The Services Challenge: Integrating for Competitive Advantage"},{"issue":"5","key":"key2020092913004141000_ref006","doi-asserted-by":"crossref","first-page":"978","DOI":"10.1016\/j.jbusres.2014.09.035","article-title":"Online brand community engagement: scale development and validation","volume":"68","year":"2015","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2020092913004141000_ref007","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jm.09.0339","article-title":"Brand love","volume":"76","year":"2012","journal-title":"Journal of Marketing"},{"key":"key2020092913004141000_ref008","first-page":"2189","article-title":"How to create high emotional consumer-brand relationships? The causalities of brand passion","year":"2007"},{"key":"key2020092913004141000_ref009","volume-title":"EQS Structural Equations Program Manual","year":"1995"},{"issue":"2","key":"key2020092913004141000_ref010","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1177\/002224299205600205","article-title":"Servicescapes: the impact of physical surroundings on customers and employees","volume":"56","year":"1992","journal-title":"The Journal of Marketing"},{"issue":"1","key":"key2020092913004141000_ref011","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1016\/j.jbusres.2011.07.029","article-title":"Consumer engagement in a virtual brand community: an exploratory analysis","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020092913004141000_ref012","doi-asserted-by":"crossref","first-page":"373","DOI":"10.1016\/j.jbusvent.2012.03.003","article-title":"Measuring entrepreneurial passion: conceptual foundations and scale validation","volume":"28","year":"2013","journal-title":"Journal of Business Venturing"},{"issue":"3","key":"key2020092913004141000_ref013","doi-asserted-by":"crossref","first-page":"501","DOI":"10.1007\/s10902-011-9276-4","article-title":"Ruminations and flow: why do people with a more harmonious passion experience higher well-being?","volume":"13","year":"2012","journal-title":"Journal of Happiness Studies"},{"key":"key2020092913004141000_ref014","volume-title":"Beyond Boredom and Anxiety","year":"1975"},{"key":"key2020092913004141000_ref015","volume-title":"Optimal Experience: Psychological Studies of Flow in Consciousness","year":"1988"},{"issue":"4","key":"key2020092913004141000_ref016","doi-asserted-by":"crossref","first-page":"311","DOI":"10.1016\/j.tele.2012.10.006","article-title":"Examining users\u2018 intention to continue using social network games: a flow experience perspective","volume":"30","year":"2013","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2020092913004141000_ref017","first-page":"34","article-title":"Store atmosphere: an environmental psychology approach","volume":"58","year":"1982","journal-title":"Journal of Retailing"},{"issue":"2","key":"key2020092913004141000_ref018","doi-asserted-by":"crossref","first-page":"177","DOI":"10.1016\/S0148-2963(99)00087-9","article-title":"Atmospheric qualities of online retailing: a conceptual model and implications","volume":"54","year":"2001","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2020092913004141000_ref019","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1002\/mar.10064","article-title":"Empirical testing of a model of online store atmospherics and shopper responses","volume":"20","year":"2003","journal-title":"Psychology & Marketing"},{"issue":"6","key":"key2020092913004141000_ref020","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1108\/09590550710750313","article-title":"An integrative framework capturing experiential and utilitarian shopping experience","volume":"35","year":"2007","journal-title":"International Journal of Retail & Distribution Management"},{"issue":"3","key":"key2020092913004141000_ref021","first-page":"39","article-title":"Structural equation models with unobservable variables and measurement error: algebra and statistics","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2020092913004141000_ref022","doi-asserted-by":"crossref","first-page":"653","DOI":"10.1016\/j.jretconser.2014.01.001","article-title":"Online consumer behaviour and its relationship to website atmospheric induced flow: insights into online travel agencies in China","volume":"21","year":"2014","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2020092913004141000_ref023","first-page":"186","article-title":"An updated paradigm for scale development incorporating unidimensionality and its assessment","volume":"15","year":"1988","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2020092913004141000_ref024","doi-asserted-by":"crossref","first-page":"381","DOI":"10.1080\/00223980.1994.9712742","article-title":"Task characteristics and the experience of optimal flow in human-computer interaction","volume":"128","year":"1994","journal-title":"The Journal of Psychology"},{"issue":"1","key":"key2020092913004141000_ref025","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1108\/09564231211208989","article-title":"Role of web site design quality in satisfaction and word of mouth generation","volume":"23","year":"2012","journal-title":"Journal of Service Management"},{"key":"key2020092913004141000_ref027","volume-title":"Multivariate Data Analysis","year":"1999"},{"key":"key2020092913004141000_ref026","volume-title":"Multivariate Data Analysis: A Global Perspective","year":"2010","edition":"7th ed."},{"issue":"5","key":"key2020092913004141000_ref028","doi-asserted-by":"crossref","first-page":"673","DOI":"10.2501\/IJMR-2014-045","article-title":"Social word of mouth: how trust develops in the market","volume":"56","year":"2014","journal-title":"International Journal of Market Research"},{"issue":"4","key":"key2020092913004141000_ref029","doi-asserted-by":"crossref","first-page":"701","DOI":"10.1007\/s10660-016-9251-6","article-title":"Passion at first sight: how to engage users in social commerce contexts","volume":"17","year":"2017","journal-title":"Electronic Commerce Research"},{"issue":"1","key":"key2020092913004141000_ref030","first-page":"574","article-title":"Attitudes and values as predictors of energy information behaviour patterns","volume":"11","year":"1984","journal-title":"Advances in Consumer Research"},{"issue":"3","key":"key2020092913004141000_ref031","doi-asserted-by":"crossref","first-page":"50","DOI":"10.2307\/1251841","article-title":"Marketing in hypermedia computer-mediated environments: conceptual foundations","volume":"60","year":"1996","journal-title":"The Journal of Marketing"},{"issue":"2","key":"key2020092913004141000_ref032","doi-asserted-by":"crossref","first-page":"305","DOI":"10.7903\/ijecs.1123","article-title":"Interactivity and identification influences on virtual shopping","volume":"4","year":"2013","journal-title":"International Journal of Electronic Commerce Studies"},{"issue":"4","key":"key2020092913004141000_ref033","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1016\/j.elerap.2012.12.003","article-title":"From e-commerce to social commerce: a close look at design features","volume":"12","year":"2013","journal-title":"Electronic Commerce Research and Applications"},{"issue":"1","key":"key2020092913004141000_ref034","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1123\/jsep.18.1.17","article-title":"Development and validation of a scale to measure optimal experience: the flow state scale","volume":"18","year":"1996","journal-title":"Journal of Sport and Exercise Psychology"},{"issue":"1","key":"key2020092913004141000_ref035","doi-asserted-by":"crossref","first-page":"34","DOI":"10.17705\/1jais.00218","article-title":"Effects of interactivity on website involvement and purchase intention","volume":"11","year":"2010","journal-title":"Journal of the Association for Information Systems"},{"issue":"2","key":"key2020092913004141000_ref036","doi-asserted-by":"crossref","first-page":"109","DOI":"10.1007\/BF02291393","article-title":"Statistical analysis of sets of congeneric tests","volume":"36","year":"1971","journal-title":"Psychometrika"},{"issue":"4","key":"key2020092913004141000_ref037","doi-asserted-by":"crossref","first-page":"401","DOI":"10.1007\/BF02291817","article-title":"A second generation little jiffy","volume":"35","year":"1970","journal-title":"Psychometrika"},{"issue":"1","key":"key2020092913004141000_ref038","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1177\/001316447403400115","article-title":"Little Jiffy, Mark IV","volume":"34","year":"1974","journal-title":"Educational and Psychological Measurement"},{"issue":"2","key":"key2020092913004141000_ref039","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1007\/s10796-008-9135-y","article-title":"A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce","volume":"12","year":"2010","journal-title":"Information Systems Frontiers"},{"issue":"3","key":"key2020092913004141000_ref040","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1016\/j.chb.2009.11.009","article-title":"The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention","volume":"26","year":"2010","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2020092913004141000_ref041","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1287\/isre.13.2.205.83","article-title":"Applying the technology acceptance model and flow theory to online consumer behavior","volume":"13","year":"2002","journal-title":"Information Systems Research"},{"issue":"4","key":"key2020092913004141000_ref042","doi-asserted-by":"crossref","first-page":"518","DOI":"10.1080\/1359432X.2011.578390","article-title":"Passion at work and burnout: a two-study test of the mediating role of flow experiences","volume":"21","year":"2012","journal-title":"European Journal of Work and Organizational Psychology"},{"issue":"4","key":"key2020092913004141000_ref043","first-page":"1","article-title":"The impact of flow on online consumer behavior","volume":"50","year":"2010","journal-title":"Journal of Computer Information Systems"},{"issue":"2","key":"key2020092913004141000_ref044","doi-asserted-by":"crossref","first-page":"69","DOI":"10.2753\/JEC1086-4415160204","article-title":"What drives social commerce: the role of social support and relationship quality","volume":"16","year":"2011","journal-title":"International Journal of Electronic Commerce"},{"key":"key2020092913004141000_ref045","doi-asserted-by":"crossref","first-page":"306","DOI":"10.1016\/j.chb.2016.01.012","article-title":"Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce","volume":"58","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2020092913004141000_ref046","first-page":"25","article-title":"Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism","volume":"18","year":"2007","journal-title":"Marketing Theory and Applications"},{"key":"key2020092913004141000_ref047","volume-title":"An Approach to Environmental Psychology","year":"1974"},{"issue":"9","key":"key2020092913004141000_ref048","first-page":"919","article-title":"Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectives","volume":"63","year":"2010","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2020092913004141000_ref049","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1287\/mksc.19.1.22.15184","article-title":"Measuring the customer experience in online environments: A structural modeling approach","volume":"19","year":"2000","journal-title":"Marketing Science"},{"key":"key2020092913004141000_ref050","volume-title":"Psychometric Theory","year":"1978","edition":"2nd ed."},{"issue":"2","key":"key2020092913004141000_ref051","doi-asserted-by":"crossref","first-page":"115","DOI":"10.1108\/10662241011032209","article-title":"Examining the effects of website-induced flow in professional sporting team websites","volume":"20","year":"2010","journal-title":"Internet Research"},{"key":"key2020092913004141000_ref052","unstructured":"ONTSI. (2014), \u201cInforme Anual La Sociedad en Red 2013, Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Informaci\u00f3n\u201d, available at: www.ontsi.red.es\/ontsi\/sites\/default\/files\/informe_anual_la_sociedad_en_red_2013_ed._2014.pdf (accessed February 10, 2015)."},{"key":"key2020092913004141000_ref053","doi-asserted-by":"crossref","first-page":"67","DOI":"10.1016\/j.annals.2014.10.007","article-title":"Asymmetric effects of online consumer reviews","volume":"50","year":"2015","journal-title":"Annals of Tourism Research"},{"key":"key2020092913004141000_ref054","doi-asserted-by":"crossref","first-page":"335","DOI":"10.1016\/j.chb.2014.09.021","article-title":"Are your users actively involved? A cognitive absorption perspective in mobile training","volume":"44","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2020092913004141000_ref055","first-page":"31","article-title":"An examination of the multidimensionality of flow construct in a computer-mediated environment","volume":"6","year":"2005","journal-title":"Journal of Electronic Commerce Research"},{"key":"key2020092913004141000_ref056","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1016\/j.chb.2015.05.060","article-title":"Terms of engagement: analyzing public engagement with organizations through social media","volume":"53","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"12","key":"key2020092913004141000_ref057","doi-asserted-by":"crossref","first-page":"2657","DOI":"10.1016\/j.jbusres.2014.04.003","article-title":"A new dualistic approach to brand passion: Harmonious and obsessive","volume":"67","year":"2014","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2020092913004141000_ref058","doi-asserted-by":"crossref","first-page":"756","DOI":"10.1037\/0022-3514.85.4.756","article-title":"Les passions de l'\u00e2me: on obsessive and harmonious passion","volume":"85","year":"2003","journal-title":"Journal of Personality and Social Psychology"},{"issue":"7","key":"key2020092913004141000_ref059","doi-asserted-by":"crossref","first-page":"912","DOI":"10.1016\/j.im.2014.05.010","article-title":"An exploratory study using inexpensive electroencephalography (EEG) to understand flow experience in computer-based instruction","volume":"51","year":"2014","journal-title":"Information & Management"},{"issue":"2","key":"key2020092913004141000_ref060","doi-asserted-by":"crossref","first-page":"379","DOI":"10.25300\/MISQ\/2014\/38.2.03","article-title":"The nature and consequences of trade-off transparency in the context of recommendation agents","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"8","key":"key2020092913004141000_ref061","doi-asserted-by":"crossref","first-page":"1017","DOI":"10.1016\/j.im.2014.07.005","article-title":"What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences","volume":"51","year":"2014","journal-title":"Information & Management"},{"key":"key2020092913004141000_ref062","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/j.dss.2016.04.001","article-title":"Consumer behavior in social commerce: a literature review","volume":"86","year":"2016","journal-title":"Decision Support Systems"},{"key":"key2020092913004141000_ref063","volume-title":"Principles and Practice of Structural Equation Modeling","year":"2011","edition":"3rd ed."},{"issue":"10","key":"key2020092913004141000_ref064","doi-asserted-by":"crossref","first-page":"1199","DOI":"10.1016\/S0148-2963(02)00330-2","article-title":"Flow and internet shopping behavior: a conceptual model and research propositions","volume":"57","year":"2004","journal-title":"Journal of Business Research"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-09-2016-0243\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-09-2016-0243\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:43:47Z","timestamp":1753397027000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/42\/2\/191-204\/314382"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,4,9]]},"references-count":64,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2018,4,9]]}},"alternative-id":["10.1108\/OIR-09-2016-0243"],"URL":"https:\/\/doi.org\/10.1108\/oir-09-2016-0243","relation":{},"ISSN":["1468-4527"],"issn-type":[{"value":"1468-4527","type":"print"}],"subject":[],"published":{"date-parts":[[2018,4,9]]}}}