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Some evidence of the backfire effect was found among participants for whom the article was attitude incongruent.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>When debunking false information with people exposed to attitude-incongruent news, a milder verdict presented in the form of a half-false scale can prompt a more positive perception of the issue at stake than an entirely false scale, implying that a less certain verdict can help in mitigating the backfire effect compared to a certain verdict.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-09-2022-0492","type":"journal-article","created":{"date-parts":[[2023,4,21]],"date-time":"2023-04-21T22:36:50Z","timestamp":1682116610000},"page":"1415-1429","source":"Crossref","is-referenced-by-count":6,"title":["An experimental study of the effectiveness of fact checks: interplay of evidence type, veracity\u00a0and news 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