{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,15]],"date-time":"2026-07-15T11:52:14Z","timestamp":1784116334730,"version":"3.55.0"},"reference-count":57,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2024,6,20]],"date-time":"2024-06-20T00:00:00Z","timestamp":1718841600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2024,11,26]]},"abstract":"<jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n                    <jats:p>This study examines the role of crowd wisdom in misinformation correction. Going beyond fact-checking, we investigate the mechanisms underlying laypeople\u2019s participation in misinformation correction. Drawing upon the Norm Activation Model (NAM), this study conceptualizes misinformation correction as a prosocial behavior and examines the impact of various media and social psychological factors on laypeople\u2019s motivations to engage misinformation correction behavior.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n                    <jats:p>Through a national survey of 1,022 respondents, we explore the norm activation process triggered by the perceived prevalence of online misinformation, which directly and indirectly impacts online misinformation correction intentions via awareness, norms, and efficacy. This mechanism was tested using structural equation modeling.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n                    <jats:p>This study found that perceived prevalence of misinformation, self-efficacy, and outcome efficacy play multilayered roles in shaping misinformation correction intentions. The effects were mediated by the activation of personal norms, which showed the strongest direct relationship with correction intentions. However, these factors also demonstrated direct associations with correction intentions, indicating multiple paths in misinformation correction.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n                    <jats:p>Differing from mainstream fact-checking approaches, this study provides a more comprehensive examination of the mechanisms underlying laypeople\u2019s willingness to engage in social media misinformation correction behaviors. In addition, this study also extends NAM by incorporating media environment (perceived prevalence of online misinformation) into the model, identifying more paths affecting misinformation correction behaviors.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Peer review<\/jats:title>\n                    <jats:p>\n                      The peer review history for this article is available at:\n                      <jats:ext-link xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"uri\" xlink:href=\"https:\/\/publons.com\/publon\/10.1108\/OIR-09-2023-0437\">https:\/\/publons.com\/publon\/10.1108\/OIR-09-2023-0437<\/jats:ext-link>\n                    <\/jats:p>\n                  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