{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,4]],"date-time":"2026-03-04T23:39:07Z","timestamp":1772667547235,"version":"3.50.1"},"reference-count":42,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2017,9,11]],"date-time":"2017-09-11T00:00:00Z","timestamp":1505088000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2017,9,11]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to discuss some drivers which can promote reward-based crowdfunding campaigns and then compare their effects on two categories of cultural and creative projects.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors first distinguished the roles of \u201cintrinsic qualities\u201d and \u201cexternal supports\u201d in crowdfunding campaigns. Then based on the theories of reward-based crowdfunding, impression management and social capital, a research model was built to discuss the effects of external supports and a comparative study was conducted by using data collected from Kickstarter.com.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>It indicates that the three dimensions of external supports (reward support, impression support, and relationship support) have positive effects on film and video and publishing projects. Besides, the authors also found that \u201ccategory of a project\u201d can moderate the relationship between impression support and crowdfunding performance. The effect of impression support on visual works is different from that on printed works.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>These findings not only prove that external supports actually play an important role in crowdfunding campaigns, but also reveal that for different categories of cultural and creative crowdfunding projects, the effects of external supports are different. Some other theoretical and practical implications are also provided.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This research reveals some details about the important role of external supports in crowdfunding campaigns and compares their effects on different categories of cultural and creative projects. It can provide useful suggestions for improving reward-based crowdfunding performance.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-10-2016-0292","type":"journal-article","created":{"date-parts":[[2017,7,31]],"date-time":"2017-07-31T07:13:37Z","timestamp":1501485217000},"page":"626-642","source":"Crossref","is-referenced-by-count":35,"title":["External supports in reward-based crowdfunding campaigns"],"prefix":"10.1108","volume":"41","author":[{"given":"Zheshi","family":"Bao","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Taozhen","family":"Huang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"2","key":"key2020120523435409700_ref001","doi-asserted-by":"crossref","first-page":"253","DOI":"10.1111\/jems.12093","article-title":"Crowdfunding: geography, social networks, and the timing of investment decisions","volume":"24","year":"2015","journal-title":"Journal of Economics & Management Strategy"},{"issue":"5","key":"key2020120523435409700_ref002","doi-asserted-by":"crossref","first-page":"585","DOI":"10.1016\/j.jbusvent.2013.07.003","article-title":"Crowdfunding: tapping the right crowd","volume":"29","year":"2014","journal-title":"Journal of Business Venturing"},{"issue":"2","key":"key2020120523435409700_ref003","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1016\/j.jsis.2015.12.001","article-title":"Social media management strategies for organizational impression management and their effect on public perception","volume":"25","year":"2016","journal-title":"Journal of Strategic Information Systems"},{"key":"key2020120523435409700_ref004","doi-asserted-by":"crossref","first-page":"10","DOI":"10.1016\/j.jbusres.2016.10.001","article-title":"The influence of online information on investing decisions of reward-based crowdfunding","volume":"71","year":"2017","journal-title":"Journal of Business Research"},{"key":"key2020120523435409700_ref005","unstructured":"Bourdieu, P. 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