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Therefore, this research explores the influencing mechanism by which gamified IS (immersive-related interaction, achievement-related interaction, and social-related interaction) impacts users' perceived benefits and continuance intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>In this research, 367 users of Ant Forest are investigated in two waves through random sampling and the use of a structural equation model with SmartPLS 3.0 software.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The research results reveal the following: (1) both achievement-related interaction and social-related interaction can affect the user's continuance intention, while the direct impact of immersive-related interaction on the user's continuance intention is not supported; (2) users' perceived self-benefits fully mediate the relationships between achievement-related interaction and social-related interaction and users' continuance intention; and (3) perceived social benefits fully mediate the relationships between achievement-related interaction and social-related interaction and users' continuance intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study supports the retention effects of gamification design on users' continuance intention by evocating users' dual perceived benefits.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-10-2020-0464","type":"journal-article","created":{"date-parts":[[2021,6,24]],"date-time":"2021-06-24T05:36:02Z","timestamp":1624512962000},"page":"285-303","source":"Crossref","is-referenced-by-count":27,"title":["Toward a meaningful experience: an explanation of the drivers of the continued usage of gamified mobile app services"],"prefix":"10.1108","volume":"46","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1141-7245","authenticated-orcid":false,"given":"Fei","family":"Zhou","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6497-9105","authenticated-orcid":false,"given":"Jian","family":"Mou","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3677-8645","authenticated-orcid":false,"given":"Jongki","family":"Kim","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2021,6,28]]},"reference":[{"issue":"2","key":"key2022030809312035600_ref001","doi-asserted-by":"publisher","first-page":"118","DOI":"10.1108\/IntR-10-2015-0295","article-title":"Why so serious? 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