{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,27]],"date-time":"2026-02-27T02:31:14Z","timestamp":1772159474616,"version":"3.50.1"},"reference-count":104,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2024,10,24]],"date-time":"2024-10-24T00:00:00Z","timestamp":1729728000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2025,3,7]]},"abstract":"<jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n                    <jats:p>This study examines why long-term relationships between expert users and smart voice assistants (SVAs) develop. It postulates that the five dimensions of experience (i.e. sensory, affective, intellectual, behavioural and relational) generate feelings of love for SVAs. The formation of love is examined considering three components: passion, intimacy and commitment. These feelings encourage users to continue employing and to generate long-term relationships with SVAs.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n                    <jats:p>Data from a survey of 403\u00a0USA expert users of SVAs provide the input for structural equation modelling.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n                    <jats:p>The results show that three dimensions of experience influence users\u2019 passion towards SVAs: affective, intellectual and behavioural. Moreover, passion can convert the effect of users\u2019 experiences into intimacy and commitment. Finally, intimacy and commitment increase users\u2019 intentions to continue using SVAs.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n                    <jats:p>The findings obtained make three original contributions. First, this study is the first to analyse expert users of SVAs and the post-technology adoption stage. Therefore, it introduces a new case of relational marketing in smart technologies. Second, this study contributes by applying a new theoretical perspective that evaluates the importance of users\u2019 experiences with SVAs. Third, it takes an interpersonal approach to explore user-SVA interactions, revealing that users can develop human-like love feelings for SVAs.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Peer review<\/jats:title>\n                    <jats:p>\n                      The peer review history for this article is available at:\n                      <jats:ext-link xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"uri\" xlink:href=\"https:\/\/publons.com\/publon\/10.1108\/OIR-10-2022-0570\">https:\/\/publons.com\/publon\/10.1108\/OIR-10-2022-0570<\/jats:ext-link>\n                    <\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/oir-10-2022-0570","type":"journal-article","created":{"date-parts":[[2024,10,24]],"date-time":"2024-10-24T08:21:23Z","timestamp":1729758083000},"page":"395-417","source":"Crossref","is-referenced-by-count":2,"title":["Long-term relationships between users and smart voice assistants: the roles of experience and love"],"prefix":"10.1108","volume":"49","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0752-3202","authenticated-orcid":false,"given":"Blanca","family":"Hern\u00e1ndez-Ortega","sequence":"first","affiliation":[]},{"given":"Ivani","family":"Ferreira","sequence":"additional","affiliation":[]},{"given":"Sara","family":"Lapresta-Romero","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,10,24]]},"reference":[{"issue":"3","key":"key2025030709304092100_ref001","doi-asserted-by":"publisher","first-page":"557","DOI":"10.1111\/j.1540-5915.1997.tb01322.x","article-title":"The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies","volume":"28","year":"1997","journal-title":"Decision Sciences"},{"issue":"7","key":"key2025030709304092100_ref002","doi-asserted-by":"publisher","first-page":"904","DOI":"10.1016\/j.jbusres.2011.12.009","article-title":"Brand passion: antecedents and consequences","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"key":"key2025030709304092100_ref003","article-title":"The human in emotion recognition on social media: attitudes, outcomes, risks","year":"2020"},{"issue":"1","key":"key2025030709304092100_ref004","doi-asserted-by":"publisher","first-page":"74","DOI":"10.1177\/009207038801600107","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2025030709304092100_ref005","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jm.09.0339","article-title":"Brand love","volume":"76","year":"2012","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2025030709304092100_ref006","doi-asserted-by":"publisher","first-page":"49","DOI":"10.1207\/s15327957pspr0301_3","article-title":"Passion, intimacy, and time: passionate love as a function of change in intimacy","volume":"3","year":"1999","journal-title":"Personality and Social Psychology Review"},{"issue":"3","key":"key2025030709304092100_ref007","doi-asserted-by":"publisher","first-page":"351","DOI":"10.2307\/3250921","article-title":"Understanding information systems continuance: an expectation-confirmation model","volume":"25","year":"2001","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2025030709304092100_ref008","doi-asserted-by":"publisher","first-page":"229","DOI":"10.2307\/25148634","article-title":"Understanding changes in belief and attitude toward information technology use: a theoretical model and longitudinal test","volume":"28","year":"2004","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2025030709304092100_ref009","doi-asserted-by":"publisher","first-page":"98","DOI":"10.1177\/0022242918809930","article-title":"Creating effective online customer experiences","volume":"83","year":"2019","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2025030709304092100_ref010","doi-asserted-by":"publisher","first-page":"52","DOI":"10.1509\/jmkg.73.3.052","article-title":"Brand experience: what is it? 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