{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,8]],"date-time":"2026-04-08T20:30:26Z","timestamp":1775680226654,"version":"3.50.1"},"reference-count":65,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2019,2,11]],"date-time":"2019-02-11T00:00:00Z","timestamp":1549843200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2019,2,11]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to combine task-technology fit, theory of planned behaviour and individual technology optimism, and propose a better hybrid technology behavioural intention model to explain Taiwanese students\u2019 usage behaviour for weblog learning.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A 31-item questionnaire with eight constructs was administered to undergraduate and graduate students enrolled in three universities in Taiwan. A total of 380 voluntary, usable responses were received, and a research model estimated using Smart PLS was used to interpret the structural relation results.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results of the research model were analysed using a structural equation modelling approach to test six hypotheses and three moderating hypotheses; significant support were found for seven of them. Accordingly, this study considered the level of technology optimism as a moderator to explore whether it impacts perceived behavioural control, attitudes and social influences on behavioural intention related to weblog learning.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This research provides a better understanding of individual and system characteristics, as well as social factors regarding weblog learning system acceptance and intention.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/oir-11-2016-0316","type":"journal-article","created":{"date-parts":[[2018,8,20]],"date-time":"2018-08-20T10:04:19Z","timestamp":1534759459000},"page":"161-180","source":"Crossref","is-referenced-by-count":25,"title":["The moderating effect of technology optimism"],"prefix":"10.1108","volume":"43","author":[{"given":"Cheng-Min","family":"Chao","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9642-6046","authenticated-orcid":false,"given":"Tai-Kuei","family":"Yu","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020092500560459600_ref001","volume-title":"Attitudes, Personality, and Behavior","year":"1988"},{"issue":"2","key":"key2020092500560459600_ref002","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2020092500560459600_ref003","unstructured":"Ajzen, I. 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