{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T16:53:25Z","timestamp":1777740805642,"version":"3.51.4"},"reference-count":41,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2019,4,8]],"date-time":"2019-04-08T00:00:00Z","timestamp":1554681600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2019,4,8]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to treat WeChat moments as social media environments and applies the research model to explore the effect of social media environments on perceived interactivity from the perspective of environmental psychology.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This paper proposes social media environments as effective stimuli for future participate in online social interactions. First, two cues of social media environments (user-to-system cues and user-to-user cues) can be important antecedents of users\u2019 perception of interactivity. Second, users\u2019 intention of future participates in online social interactions can be influenced by three dimensions of perceived interactivity (action control, connectedness and responsiveness). Using data from 334 users of WeChat moments, the authors conduct partial least squares analysis to validate the research model.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results indicate that both technological and social environments positively affect three dimensions of perceived interactivity, respectively, including action control, connectedness and responsiveness. Moreover, actual findings also suggest that higher perceived interactivity increases users\u2019 intention of future participate in online social interactions.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This work contributes to in-depth research on the relationships between social environments and perceived interactivity. Besides, this paper demonstrates that both technological and social cues of social media environments are significant elements in simulating users\u2019 internal experience and behavioral intention. The main conclusions of this study can be valuable to social media developers and managers.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/oir-12-2016-0344","type":"journal-article","created":{"date-parts":[[2018,9,5]],"date-time":"2018-09-05T10:46:04Z","timestamp":1536144364000},"page":"239-255","source":"Crossref","is-referenced-by-count":35,"title":["Social media environments effect on perceived interactivity"],"prefix":"10.1108","volume":"43","author":[{"given":"Xi","family":"Xu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhong","family":"Yao","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qing","family":"Sun","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"3","key":"key2020092323233102300_ref001","doi-asserted-by":"crossref","first-page":"808","DOI":"10.1016\/j.tele.2015.12.004","article-title":"Students\u2019 learning styles and their effects on the use of social media technology for learning","volume":"33","year":"2016","journal-title":"Telematics and Informatics"},{"issue":"2","key":"key2020092323233102300_ref002","first-page":"295","article-title":"The partial least squares approach to structural equation modelling","volume":"295","year":"1998","journal-title":"Modern Methods for Business Research"},{"issue":"3","key":"key2020092323233102300_ref003","doi-asserted-by":"crossref","first-page":"319","DOI":"10.2307\/249008","article-title":"Perceived usefulness, perceived ease of use, and user acceptance of information technology","volume":"13","year":"1989","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2020092323233102300_ref004","doi-asserted-by":"crossref","first-page":"711","DOI":"10.2307\/25750702","article-title":"Affect in web interfaces: a study of the impacts of web page visual complexity and order","volume":"34","year":"2010","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020092323233102300_ref005","doi-asserted-by":"crossref","first-page":"101","DOI":"10.25300\/MISQ\/2014\/38.1.05","article-title":"Social media, traditional media, and music sales","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"3","key":"key2020092323233102300_ref006","doi-asserted-by":"crossref","first-page":"382","DOI":"10.1177\/002224378101800313","article-title":"Structural equation models with unobservable variables and measurement error: algebra and statistics","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2020092323233102300_ref007","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1108\/OIR-03-2015-0084","article-title":"How to strengthen the social media interactivity of e-government","volume":"40","year":"2016","journal-title":"Online Information Review"},{"issue":"3","key":"key2020092323233102300_ref008","doi-asserted-by":"crossref","first-page":"579","DOI":"10.1287\/isre.1120.0441","article-title":"Privacy concerns and privacy-protective behavior in synchronous online social interactions","volume":"24","year":"2013","journal-title":"Information Systems Research"},{"issue":"4","key":"key2020092323233102300_ref009","doi-asserted-by":"crossref","first-page":"949","DOI":"10.1016\/j.tele.2015.05.003","article-title":"The effects of service interactivity on the satisfaction and the loyalty of smartphone users","volume":"32","year":"2015","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2020092323233102300_ref010","doi-asserted-by":"crossref","first-page":"168","DOI":"10.1016\/j.jretconser.2011.11.006","article-title":"Some people just want to read: the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products","volume":"19","year":"2012","journal-title":"Journal of Retailing and Consumer Services"},{"key":"key2020092323233102300_ref011","article-title":"Social Connectedness on Facebook \u2013 An explorative study on status message usage","year":"2010"},{"issue":"2","key":"key2020092323233102300_ref013","first-page":"826","article-title":"The effect of network sharing on knowledge-sharing activities and job performance in enterprise social media environments","volume":"55","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2020092323233102300_ref012","first-page":"314","article-title":"Leveraging your knowledge to my performance: the impact of transactive memory capability on job performance in a social media environment","volume":"80","year":"2018","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2020092323233102300_ref041","first-page":"343","article-title":"Forecasting \u2018friends forever\u2019: a longitudinal investigation of sustained closeness between college best friends","volume":"14","year":"2009","journal-title":"Personal Relationship"},{"issue":"3","key":"key2020092323233102300_ref014","first-page":"165","article-title":"The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce","volume":"6","year":"2005","journal-title":"Journal of Electronic Commerce Research"},{"issue":"1","key":"key2020092323233102300_ref015","doi-asserted-by":"crossref","first-page":"59","DOI":"10.2307\/25148781","article-title":"Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management","volume":"31","year":"2007","journal-title":"MIS Quarterly"},{"issue":"3","key":"key2020092323233102300_ref016","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1108\/14684521011054044","article-title":"Sharing and hiding online secrets: using social relation and tag ontology in social software access control","volume":"34","year":"2010","journal-title":"Online Information Review"},{"issue":"2","key":"key2020092323233102300_ref017","doi-asserted-by":"crossref","first-page":"207","DOI":"10.2501\/JAR-43-2-207-216","article-title":"Developing a scale to measure the interactivity of websites","volume":"43","year":"2003","journal-title":"Journal of Advertising Research"},{"issue":"4","key":"key2020092323233102300_ref018","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1080\/00913367.2002.10673685","article-title":"What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness","volume":"31","year":"2002","journal-title":"Journal of Advertising"},{"issue":"1","key":"key2020092323233102300_ref019","first-page":"159","article-title":"The CMC interactivity model: how interactivity enhances communication quality and process satisfaction in lean-media groups","volume":"26","year":"2009","journal-title":"Journal of Management Information Systems"},{"issue":"1","key":"key2020092323233102300_ref020","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1111\/1540-4560.00246","article-title":"Relationship formation on the Internet: what\u2019s the big attraction?","volume":"58","year":"2002","journal-title":"Journal of Social Issues"},{"issue":"1","key":"key2020092323233102300_ref021","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1007\/s40685-016-0027-6","article-title":"The effect of social media interactions on customer relationship management","volume":"9","year":"2016","journal-title":"Business Research"},{"key":"key2020092323233102300_ref022","volume-title":"Public Spaces and Private Places: the Psychology of Work, Play, and Living Environments","year":"1976"},{"issue":"8","key":"key2020092323233102300_ref023","doi-asserted-by":"crossref","first-page":"609","DOI":"10.1016\/j.im.2013.08.002","article-title":"Intention to purchase on social commerce websites across cultures: a cross-regional study","volume":"50","year":"2013","journal-title":"Information & Management"},{"issue":"1","key":"key2020092323233102300_ref024","doi-asserted-by":"crossref","first-page":"209","DOI":"10.25300\/MISQ\/2014\/38.1.10","article-title":"Swift guanxi in online marketplaces: the role of computer-mediated communication technologies","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2020092323233102300_ref025","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1177\/002224298504900403","article-title":"A conceptual model of service quality and its implications for future research","volume":"49","year":"1985","journal-title":"Journal of Marketing"},{"issue":"5","key":"key2020092323233102300_ref026","doi-asserted-by":"crossref","first-page":"879","DOI":"10.1037\/0021-9010.88.5.879","article-title":"Common method biases in behavioral research: a critical review of the literature and recommended remedies","volume":"88","year":"2003","journal-title":"The Journal of Applied Psychology"},{"issue":"3","key":"key2020092323233102300_ref027","first-page":"271","article-title":"Some antecedents and effects of trust in virtual communities","volume":"11","year":"2002","journal-title":"The Journal of Strategic Information Systems"},{"issue":"1","key":"key2020092323233102300_ref028","doi-asserted-by":"crossref","first-page":"651","DOI":"10.1146\/annurev.ps.33.020182.003251","article-title":"Environmental psychology","volume":"33","year":"1982","journal-title":"Annual Review of Psychology"},{"issue":"4","key":"key2020092323233102300_ref029","first-page":"123","article-title":"Interpersonal underworld","volume":"36","year":"1958","journal-title":"Harvard Business Review"},{"issue":"1","key":"key2020092323233102300_ref030","first-page":"37","article-title":"Application discoverability and user satisfaction in mobile application stores: an environmental psychology perspective","volume":"59","year":"2014","journal-title":"Decision Support Systems"},{"issue":"1","key":"key2020092323233102300_ref031","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1177\/0093650202239025","article-title":"Explicating web site interactivity","volume":"30","year":"2003","journal-title":"Communication Research"},{"issue":"3","key":"key2020092323233102300_ref032","doi-asserted-by":"crossref","first-page":"281","DOI":"10.1016\/S1071-5819(03)00008-9","article-title":"\u201cAn empirical study of the effects of interactivity on web user attitude","volume":"58","year":"2003","journal-title":"International Journal of Human-computer Studies"},{"issue":"2","key":"key2020092323233102300_ref033","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1080\/15252019.2006.10722117","article-title":"Relationships between blogs as EWOM and interactivity, perceived interactivity, and parasocial interaction","volume":"6","year":"2006","journal-title":"Journal of Interactive Advertising"},{"issue":"4","key":"key2020092323233102300_ref034","first-page":"325","article-title":"Effects of atmosphere at major sports events: a perspective from environmental psychology","volume":"10","year":"2009","journal-title":"International Journal of Sports Marketing & Sponsorship"},{"issue":"1","key":"key2020092323233102300_ref035","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1111\/j.1467-8721.2009.01595.x","article-title":"Social consequences of the Internet for adolescents: a decade of research","volume":"18","year":"2009","journal-title":"Current Directions in Psychological Science"},{"issue":"4","key":"key2020092323233102300_ref036","doi-asserted-by":"crossref","first-page":"537","DOI":"10.1108\/OIR-02-2015-0063","article-title":"How readers\u2019 perceived self-congruity and functional congruity affect bloggers\u2019 information influence","volume":"39","year":"2015","journal-title":"Online Information Review"},{"issue":"3","key":"key2020092323233102300_ref037","doi-asserted-by":"crossref","first-page":"318","DOI":"10.1016\/j.jenvp.2009.02.005","article-title":"An ecological perspective on theory, methods, and analysis in environmental psychology: advances and challenges","volume":"29","year":"2009","journal-title":"Journal of Environmental Psychology"},{"key":"key2020092323233102300_ref038","unstructured":"Zhang, C. (2015), \u201cSpreading innovation in new technology age\u201d, June 11, available at: http:\/\/cq.cqnews.net\/html\/2015-06\/11\/content_34468771.htm"},{"issue":"4","key":"key2020092323233102300_ref039","doi-asserted-by":"crossref","first-page":"468","DOI":"10.1016\/j.im.2015.01.008","article-title":"The impacts of technological environments and co-creation experiences on customer participation","volume":"52","year":"2015","journal-title":"Information & Management"},{"issue":"4","key":"key2020092323233102300_ref040","doi-asserted-by":"crossref","first-page":"825","DOI":"10.1016\/j.dss.2012.05.019","article-title":"Enhancing perceived interactivity through network externalities: an empirical study on micro-blogging service satisfaction and continuance intention","volume":"53","year":"2012","journal-title":"Decision Support Systems"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-12-2016-0344\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-12-2016-0344\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:44:24Z","timestamp":1753397064000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/43\/2\/239-255\/315644"}},"subtitle":["An empirical investigation from WeChat moments"],"short-title":[],"issued":{"date-parts":[[2019,4,8]]},"references-count":41,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2019,4,8]]}},"alternative-id":["10.1108\/OIR-12-2016-0344"],"URL":"https:\/\/doi.org\/10.1108\/oir-12-2016-0344","relation":{},"ISSN":["1468-4527"],"issn-type":[{"value":"1468-4527","type":"print"}],"subject":[],"published":{"date-parts":[[2019,4,8]]}}}