{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,27]],"date-time":"2026-02-27T02:32:01Z","timestamp":1772159521736,"version":"3.50.1"},"reference-count":82,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2023,4,4]],"date-time":"2023-04-04T00:00:00Z","timestamp":1680566400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2023,11,8]]},"abstract":"<jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n                    <jats:p>This paper aims to identify the factors affecting university students\u2019 behavioral intentions towards adopting the new Facebook currency while controlling for the direct and the moderating impacts of narcissism.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n                    <jats:p>A self-administered questionnaire of 344 respondents from six major Palestinian universities was analyzed. The structural model is fitted for assessing the hypothesized relations.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n                    <jats:p>Findings indicate that the effect of Facebook advertisement in predicting the behavioral intentions to adopt the new Facebook currency relies on: privacy, security, the expectations in the new Facebook currency and knowledge about the targeting options within the Facebook platform. Moreover, the moderating role of narcissism supported the relationships between perceived privacy, the expectations in the new Facebook currency and knowledge about the targeting options within the Facebook platform but did not support the moderating role of narcissism in the relationships between perceived security and the behavioral intentions.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n                    <jats:p>In this study, only the Facebook platform and the behavioral intention were investigated with data collected from Palestinian University students through self-reported cross-sectional survey.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n                    <jats:p>This study adds insight on the moderating role of narcissism in predicting the behavior intentions towards adopting the new Facebook currency (Diem) which has a substantial potential to threaten all other crypto currencies and the other alternatives. Therefore, managers should consider altering or adapting their Facebook advertising tactics accordingly.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n                    <jats:p>This study is the first to contribute through empirical evidence from a developing country to theory building the results of clarifying the propensity to adopt the new Facebook currency, outlining the consumers\u2019 reaction to social media advertising and its influential factors and providing evidence proving relevance of narcissism for non-Western users.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Peer review<\/jats:title>\n                    <jats:p>\n                      The peer review history for this article is available at:\n                      <jats:ext-link xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"uri\" xlink:href=\"https:\/\/publons.com\/publon\/10.1108\/OIR-12-2021-0666\">https:\/\/publons.com\/publon\/10.1108\/OIR-12-2021-0666<\/jats:ext-link>\n                    <\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/oir-12-2021-0666","type":"journal-article","created":{"date-parts":[[2023,4,2]],"date-time":"2023-04-02T09:36:15Z","timestamp":1680428175000},"page":"1340-1357","source":"Crossref","is-referenced-by-count":24,"title":["The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new\u00a0Facebook currency"],"prefix":"10.1108","volume":"47","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3156-3039","authenticated-orcid":false,"given":"Samir Daoud","family":"Baidoun","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0842-409X","authenticated-orcid":false,"given":"Mohammed Zedan","family":"Salem","sequence":"additional","affiliation":[]},{"given":"Ralf","family":"Wagner","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,4,4]]},"reference":[{"issue":"6","key":"key2023110705244433900_ref001","doi-asserted-by":"crossref","first-page":"472","DOI":"10.1080\/0965254X.2018.1540496","article-title":"The role of social media in the co-creation of value in relationship marketing: a multi-domain study","volume":"28","year":"2020","journal-title":"Journal of Strategic Marketing"},{"key":"key2023110705244433900_ref002","doi-asserted-by":"crossref","first-page":"375","DOI":"10.1016\/j.chb.2014.12.032","article-title":"Two faces of narcissism on SNS: the distinct effects of vulnerable and grandiose narcissism on SNS privacy control","volume":"45","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2023110705244433900_ref003","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2023110705244433900_ref004","volume-title":"Understanding Attitudes and Predicting Social Behaviour","year":"1980"},{"issue":"1","key":"key2023110705244433900_ref005","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1108\/JSM-10-2018-0287","article-title":"Triggers and motivators of privacy protection behavior on Facebook","volume":"33","year":"2019","journal-title":"Journal of Services Marketing.\u200f"},{"key":"key2023110705244433900_ref006","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1016\/j.addbeh.2016.03.006","article-title":"The relationship between addictive use of social media, narcissism, and self-esteem: findings from a large national survey","volume":"64","year":"2017","journal-title":"Addictive Behaviors"},{"issue":"21","key":"key2023110705244433900_ref007","first-page":"1","article-title":"Investigating ad transparency mechanisms in social media: a case study of facebook\u2019s explanations","volume":"18","year":"2018","journal-title":"Network and Distributed Systems Security"},{"issue":"5","key":"key2023110705244433900_ref008","doi-asserted-by":"crossref","first-page":"799","DOI":"10.1108\/OIR-10-2017-0281","article-title":"Extended model of online privacy concern: what drives consumers\u2019 decisions?","volume":"43","year":"2019","journal-title":"Online Information Review"},{"key":"key2023110705244433900_ref075","doi-asserted-by":"publisher","first-page":"475","DOI":"10.3389\/fpsyg.2019.00475","article-title":"Variables influencing cryptocurrency use: a technology acceptance model in Spain","volume":"10","year":"2019","journal-title":"Frontiers in Psychology"},{"issue":"2","key":"key2023110705244433900_ref009","first-page":"1","article-title":"Does the narcissist (and those around him\/her) pay a price for being narcissistic? 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