{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,15]],"date-time":"2026-06-15T19:17:45Z","timestamp":1781551065638,"version":"3.54.5"},"reference-count":70,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2020,12,7]],"date-time":"2020-12-07T00:00:00Z","timestamp":1607299200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["SRJ"],"published-print":{"date-parts":[[2021,11,9]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers\u2019 regarding green products and to examine the influence of green trust as a mediator.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Cross-sectional research design was considered where self-administered questionnaire was employed to collect data from the respondents. Both statistical package for social science (SPSS) and partial least square (PLS) method, a second-generation technique of structural equation modeling (SEM), were used as statistical tools for analyzing the model and for estimating the parameters.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Emotional value has paramount influence on green purchase intention whereas the other two dimensions of consumption values have insignificant impact on customers\u2019 green purchase intention. Moreover, green trust has the most significant effect on customers\u2019 green purchase intention and green trust showed significant mediating effect between three dimensions of consumption values and green purchase intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The findings of the current study may assist the organizations and business owners with the understanding of green consumption and business strategies designed to address the environmental issues. Marketers should emphasize on products functional benefits as well as products social and, most importantly, on emotional benefits to enhance customers\u2019 environment-friendly behavior.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>To the best of the authors\u2019 knowledge, the study is the first to measure the impact of consumption values on green buying intention with the role of green trust as a mediator in Bangladesh. The outcome demonstrates how several variables interact with each other to influence green purchase intention.<\/jats:p><\/jats:sec>","DOI":"10.1108\/srj-05-2020-0191","type":"journal-article","created":{"date-parts":[[2020,12,10]],"date-time":"2020-12-10T18:11:47Z","timestamp":1607623907000},"page":"1320-1336","source":"Crossref","is-referenced-by-count":189,"title":["Effect of consumption values on customers\u2019 green purchase intention: a mediating role of green trust"],"prefix":"10.1108","volume":"17","author":[{"given":"Sanjida","family":"Amin","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Md 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