{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,17]],"date-time":"2026-06-17T17:03:43Z","timestamp":1781715823776,"version":"3.54.5"},"reference-count":56,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2021,8,10]],"date-time":"2021-08-10T00:00:00Z","timestamp":1628553600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["BFJ"],"published-print":{"date-parts":[[2022,2,23]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>In Italy, the craft beer (CB) market has undergone a trend of exponential growth in recent years, showing, at the same time, differences among different geographical areas. This research aimed to define the consumer preferences towards different CB attributes by involving a sample of individuals from Piedmont (from North-West Italy). Furthermore, the experimentation was designed to distinguish heterogeneous individuals' consumption profiles each characterised by different CB preferences, drinking habits and socio-demographic characteristics.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The exploration of individuals' preferences towards 12 CB quality attributes was made throughout a choice experiment based on the Best-Worst Scaling (BWS) methodology approach. In addition, the BWS results were employed in the latent class analysis to identify the best sample segmentation in relation to attributes preferences.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The \u201cBrand knowledge\u201d, \u201cI have already tried it\u201d were the most important attributes for CB choice. On the contrary, the \u201cType of packaging\u201d and \u201cPrice\u201d were the least important for CB choice. The \u201cLoyal\u201d, \u201cAttentive to quality composition\u201d and \u201cTerritorial brand\u201d clusters were defined in function of CB consumers preferences and described in terms of individuals consumption habits and socio-demographic characteristics.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The BWS methodology allowed the definition of a preference index for each selected CB attributes. These indications could have concrete importance on production and marketing choices in an increasingly extended and globalised market, also at large-scale distribution level. Furthermore, the definition of different consumption profiles allowed to highlight the heterogeneity of consumption (preferences and habits) towards CB.<\/jats:p><\/jats:sec>","DOI":"10.1108\/bfj-03-2021-0278","type":"journal-article","created":{"date-parts":[[2021,8,8]],"date-time":"2021-08-08T09:15:32Z","timestamp":1628414132000},"page":"1049-1065","source":"Crossref","is-referenced-by-count":11,"title":["Latent class analysis and individuals' preferences mapping: the new consumption orientations and perspectives for craft beer in North-West Italy"],"prefix":"10.1108","volume":"124","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7617-1696","authenticated-orcid":false,"given":"Stefano","family":"Massaglia","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1894-2058","authenticated-orcid":false,"given":"Valentina Maria","family":"Merlino","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9725-1804","authenticated-orcid":false,"given":"Simone","family":"Blanc","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9161-0538","authenticated-orcid":false,"given":"Aurora","family":"Bargetto","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Danielle","family":"Borra","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2021,8,10]]},"reference":[{"key":"key2022022202520862000_ref001","article-title":"How do values influence the consumer utility for wine and the other alcoholic beverages? A focus on Generation Y preferences and consumption situations","year":"2011"},{"key":"key2022022202520862000_ref002","doi-asserted-by":"publisher","first-page":"214","DOI":"10.1016\/j.foodqual.2014.12.005","article-title":"Beer choice and consumption determinants when craft beers are tasted: an exploratory study of consumer preferences","volume":"41","year":"2015","journal-title":"Food Quality and Preference"},{"key":"key2022022202520862000_ref003","article-title":"Global beer: the road to monopoly","year":"2012","journal-title":"American Antitrust Institute"},{"key":"key2022022202520862000_ref004","volume-title":"Annual Report 2019","author":"AssoBirra","year":"2020"},{"key":"key2022022202520862000_ref005","doi-asserted-by":"publisher","first-page":"104146","DOI":"10.1016\/j.foodqual.2020.104146","article-title":"Does the origin of inputs and processing matter? Evidence from consumers' valuation for craft beer","year":"2020","journal-title":"Food Quality and Preference"},{"issue":"4","key":"key2022022202520862000_ref006","article-title":"Assessing the effect of changing a bottled beer label on taste ratings","volume":"2","year":"2016","journal-title":"Nutrition and Food Technology: Open Access"},{"issue":"4","key":"key2022022202520862000_ref007","doi-asserted-by":"publisher","first-page":"25","DOI":"10.3390\/beverages2040025","article-title":"Bottled vs. canned beer: do they really taste different?","volume":"2","year":"2016","journal-title":"Beverages"},{"key":"key2022022202520862000_ref008","article-title":"Progetto di economia circolare","year":"2021","journal-title":"Biova Project"},{"key":"key2022022202520862000_ref009","doi-asserted-by":"publisher","first-page":"162","DOI":"10.1016\/j.appet.2018.12.007","article-title":"Traditional attributes moo-ve over for some consumer segments: relative ranking of fluid milk attributes","volume":"134","year":"2019","journal-title":"Appetite"},{"key":"key2022022202520862000_ref010","unstructured":"Brewdog (2020), \u201cBrewDog tomorrow: a sustainability update\u201d, available at: https:\/\/www.brewdog.com\/blog\/brewdog-tomorrow-a-sustainability-update (accessed 26 January 2021)."},{"key":"key2022022202520862000_ref011","doi-asserted-by":"crossref","unstructured":"Bronnenberg, B.J., Dube, J.P. and Joo, J. (2021), \u201cMillennials and the take-off of craft brands: preference formation in the US beer industry\u201d, CEPR Discussion Paper No. DP15706, available at: https:\/\/ssrn.com\/abstract=3783930.","DOI":"10.2139\/ssrn.3761978"},{"key":"key2022022202520862000_ref012","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1016\/B978-0-12-817734-1.00003-3","article-title":"3 - craft beers and breweries in the United Kingdom: where now, what next?","volume-title":"Case Studies in the Beer Sector","year":"2021"},{"issue":"3","key":"key2022022202520862000_ref013","doi-asserted-by":"crossref","first-page":"271","DOI":"10.1016\/S0950-3293(03)00067-3","article-title":"Influence of information about manufacturing process on beer acceptability","volume":"15","year":"2004","journal-title":"Food Quality and Preference"},{"issue":"2","key":"key2022022202520862000_ref014","doi-asserted-by":"crossref","first-page":"378","DOI":"10.1108\/BFJ-04-2017-0205","article-title":"Characterization of the consumer market and motivations for the consumption of craft beer","volume":"120","year":"2018","journal-title":"British Food Journal"},{"key":"key2022022202520862000_ref015","article-title":"World beer production","year":"2020","journal-title":"Statista"},{"issue":"3","key":"key2022022202520862000_ref016","doi-asserted-by":"publisher","first-page":"586","DOI":"10.1590\/S0101-20612013005000068","article-title":"Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers","volume":"33","year":"2013","journal-title":"Food Science and Technology"},{"key":"key2022022202520862000_ref017","doi-asserted-by":"publisher","first-page":"183","DOI":"10.1016\/j.foodres.2016.11.043","article-title":"Uncovering patterns of consumers' interest for beer: a case study with craft beers","volume":"91","year":"2017","journal-title":"Food Research International"},{"issue":"4","key":"key2022022202520862000_ref018","doi-asserted-by":"publisher","first-page":"329","DOI":"10.1002\/j.2050-0416.2008.tb00777.x","article-title":"Evaluation of ideal everyday Italian food and beer pairings with regular consumers and food and beverage experts","volume":"114","year":"2008","journal-title":"Journal of the Institute of Brewing"},{"key":"key2022022202520862000_ref019","doi-asserted-by":"publisher","first-page":"301","DOI":"10.1016\/j.foodres.2016.04.029","article-title":"Consumer interest in specialty beers in three European markets","volume":"85","year":"2016","journal-title":"Food Research International"},{"issue":"3","key":"key2022022202520862000_ref020","doi-asserted-by":"publisher","first-page":"242","DOI":"10.1017\/jwe.2015.22","article-title":"Craft beer in the United States: history, numbers, and geography","volume":"10","year":"2015","journal-title":"Journal of Wine Economics"},{"key":"key2022022202520862000_ref021","first-page":"1","article-title":"The irresistible rise of the craft brewing sector in Italy: can we explain it","year":"2015"},{"issue":"2","key":"key2022022202520862000_ref022","first-page":"67","article-title":"La craft beer revolution in Italia e i birrifici agricoli: traiettorie evolutive e principali criticit\u00e0","year":"2015","journal-title":"Argomenti"},{"issue":"2","key":"key2022022202520862000_ref023","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1093\/poq\/nfp031","article-title":"Effects of questionnaire length on participation and indicators of response quality in a web survey","volume":"73","year":"2009","journal-title":"Public Opinion Quarterly"},{"issue":"3","key":"key2022022202520862000_ref024","first-page":"1","article-title":"The craft beer revolution: an international perspective","volume":"32","year":"2017","journal-title":"Choices"},{"key":"key2022022202520862000_ref025","doi-asserted-by":"crossref","first-page":"360","DOI":"10.1016\/j.apgeog.2017.02.012","article-title":"Branding spaces: place, region, sustainability and the American craft beer industry","volume":"90","year":"2018","journal-title":"Applied Geography"},{"key":"key2022022202520862000_ref026","doi-asserted-by":"crossref","first-page":"358","DOI":"10.1016\/j.appet.2015.10.002","article-title":"Craft vs. industrial: habits, attitudes and motivations towards beer consumption in Mexico","volume":"96","year":"2016","journal-title":"Appetite"},{"key":"key2022022202520862000_ref027","unstructured":"Goldstein Research (2020), \u201cEurope craft beer market analysis: 2017-2030 (edition 2020)\u201d, available at: https:\/\/www.goldsteinresearch.com\/report\/europe-craft-beer-market-industry-analysis (accessed 14 December 2020)."},{"key":"key2022022202520862000_ref028","volume-title":"Gazzetta Ufficiale No. 234 of 17th September 1962 Containing the Law No. 1354 of 16th August 1962\u2013Hygienic Discipline of the Production and Commerce of Beer, Amended by the Laws No. 329\/74 and 141\/89, D.L. 109\/92 and DPR 272\/98","author":"GURI","year":"1962"},{"key":"key2022022202520862000_ref029","volume-title":"Food and Wine Pairing: A Sensory Experience","year":"2007"},{"issue":"4","key":"key2022022202520862000_ref030","doi-asserted-by":"publisher","first-page":"429","DOI":"10.1017\/jwe.2018.38","article-title":"Drink beer for science: an experiment on consumer preferences for local craft beer","volume":"13","year":"2018","journal-title":"Journal of Wine Economics"},{"key":"key2022022202520862000_ref031","doi-asserted-by":"publisher","first-page":"103884","DOI":"10.1016\/j.foodqual.2020.103884","article-title":"Preference segments among declared craft beer drinkers: perceptual, attitudinal and behavioral responses underlying craft-style vs. traditional-style flavor preferences","volume":"82","year":"2020","journal-title":"Food Quality and Preference"},{"issue":"9","key":"key2022022202520862000_ref032","doi-asserted-by":"publisher","first-page":"619","DOI":"10.1080\/10454446.2020.1854915","article-title":"Sustainable beer: testing the effects of water conservation messages and brewery type on consumer perceptions","volume":"26","year":"2020","journal-title":"Journal of Food Products Marketing"},{"key":"key2022022202520862000_ref033","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1186\/s40100-019-0138-4","article-title":"Measuring consumers' preferences for craft beer attributes through Best-Worst Scaling","volume":"8","year":"2020","journal-title":"Agricultural and Food Economics"},{"key":"key2022022202520862000_ref034","first-page":"457","article-title":"Craft beer in China","year":"2018","journal-title":"Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry"},{"key":"key2022022202520862000_ref035","first-page":"1","article-title":"Modeling single individuals: the journey from psych lab to the app store","year":"2013","journal-title":"Choice Modelling: The State of the Art and the State of Practice"},{"key":"key2022022202520862000_ref036","article-title":"Birra e GDO: accordo tra Despar e undici marchi artigianali","year":"2020","journal-title":"Malto Gradimento"},{"issue":"7","key":"key2022022202520862000_ref037","doi-asserted-by":"publisher","first-page":"266","DOI":"10.3390\/foods8070266","article-title":"Consumer preference heterogeneity evaluation in fruit and vegetable purchasing decisions using the Best\u2013Worst approach","volume":"8","year":"2019","journal-title":"Foods"},{"issue":"4","key":"key2022022202520862000_ref038","doi-asserted-by":"publisher","first-page":"652","DOI":"10.14674\/IJFS-1375","article-title":"New consumer targets towards a traditional spirit: the case of grappa in Piedmont (northwest Italy)","volume":"31","year":"2019","journal-title":"Italian Journal of Food Science"},{"issue":"3","key":"key2022022202520862000_ref039","doi-asserted-by":"crossref","first-page":"422","DOI":"10.3934\/agrfood.2020.3.422","article-title":"Innovation in craft beer packaging: evaluation of consumer perception and acceptance","volume":"5","year":"2020","journal-title":"AIMS Agriculture and Food"},{"issue":"3","key":"key2022022202520862000_ref040","doi-asserted-by":"crossref","first-page":"808","DOI":"10.1111\/ijfs.13340","article-title":"Females' attitude and preference for beer: a conjoint analysis study","volume":"52","year":"2017","journal-title":"International Journal of Food Science & Technology"},{"issue":"7","key":"key2022022202520862000_ref041","doi-asserted-by":"publisher","first-page":"899","DOI":"10.1108\/00070701211241518","article-title":"Craft beer: penetrating a niche market","volume":"114","year":"2012","journal-title":"British Food Journal"},{"key":"key2022022202520862000_ref042","unstructured":"Oktoberfest Cuneo (2019), available at: https:\/\/www.oktoberfestcuneo.it\/ (accessed 13 March 2020)."},{"issue":"4","key":"key2022022202520862000_ref043","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1300\/J038v11n04_06","article-title":"Consumer-based brand equity versus product-attribute utility: a comparative approach for craft beer","volume":"11","year":"2006","journal-title":"Journal of Food Products Marketing"},{"key":"key2022022202520862000_ref044","doi-asserted-by":"publisher","first-page":"104139","DOI":"10.1016\/j.foodqual.2020.104139","article-title":"The influence of musical song and package labeling on the acceptance and purchase intention of craft and industrial beers: a case study","volume":"89","year":"2021","journal-title":"Food Quality and Preference"},{"issue":"9","key":"key2022022202520862000_ref045","doi-asserted-by":"publisher","first-page":"1509","DOI":"10.3390\/su9091509","article-title":"Beer and organic labels: do Belgian consumers care?","volume":"9","year":"2017","journal-title":"Sustainability"},{"issue":"3","key":"key2022022202520862000_ref046","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1111\/foge.12034","article-title":"From yellow fizz to big biz: American craft beer comes of age","volume":"57","year":"2014","journal-title":"Focus on Geography"},{"key":"key2022022202520862000_ref047","doi-asserted-by":"publisher","first-page":"21","DOI":"10.1016\/j.foodqual.2019.01.001","article-title":"Dark vs. light drinks: the influence of visual appearance on the consumer's experience of beer","volume":"74","year":"2019","journal-title":"Food Quality and Preference"},{"key":"key2022022202520862000_ref048","article-title":"Microbrewing\u2013a renaissance in Italian beer production","year":"2011"},{"issue":"1","key":"key2022022202520862000_ref049","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1080\/08873630309478266","article-title":"Microbreweries as tools of local identity","volume":"21","year":"2003","journal-title":"Journal of Cultural Geography"},{"issue":"2","key":"key2022022202520862000_ref050","doi-asserted-by":"publisher","first-page":"475","DOI":"10.1016\/j.foodqual.2012.11.005","article-title":"Investigating consumers' representations of beers through a free association task: a comparison between packaging and blind conditions","volume":"28","year":"2013","journal-title":"Food Quality and Preference"},{"key":"key2022022202520862000_ref051","unstructured":"Spearot, J.W. (2016), Influence of Beer Color on Perception of Bitterness, PhD Thesis, Drexel University."},{"issue":"4","key":"key2022022202520862000_ref052","doi-asserted-by":"publisher","first-page":"369","DOI":"10.1108\/IJWBR-09-2015-0043","article-title":"Consumers' luxury value perception in the Brazilian premium beer market","volume":"28","year":"2016","journal-title":"International Journal of Wine Business Research"},{"key":"key2022022202520862000_ref053","volume-title":"The US Brewing Industry: Data and Economic Analysis","year":"2005"},{"key":"key2022022202520862000_ref054","volume-title":"Birra Artigianale: Filiera Italiana e Mercati - Report 2018","author":"Unionbirrai ObiArt","year":"2019"},{"issue":"2","key":"key2022022202520862000_ref055","doi-asserted-by":"publisher","first-page":"81","DOI":"10.2478\/mgr-2020-0007","article-title":"How and why did craft breweries \u2018revolutionise\u2019 the beer market? The case of Poland","volume":"28","year":"2020","journal-title":"Moravian Geographical Reports"},{"key":"key2022022202520862000_ref056","unstructured":"CAGR (2017), \u201cCraft beer market size worth $502.9 billion by 2025 | CAGR: 19.9%\u201d, available at: https:\/\/www.grandviewresearch.com\/press-release\/global-craft-beer-market\/ (accessed 14 December 2020)."}],"container-title":["British Food Journal"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/BFJ-03-2021-0278\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/BFJ-03-2021-0278\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:12:31Z","timestamp":1753398751000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/bfj\/article\/124\/4\/1049-1065\/510233"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,8,10]]},"references-count":56,"journal-issue":{"issue":"4","published-online":{"date-parts":[[2021,8,10]]},"published-print":{"date-parts":[[2022,2,23]]}},"alternative-id":["10.1108\/BFJ-03-2021-0278"],"URL":"https:\/\/doi.org\/10.1108\/bfj-03-2021-0278","relation":{},"ISSN":["0007-070X"],"issn-type":[{"value":"0007-070X","type":"print"}],"subject":[],"published":{"date-parts":[[2021,8,10]]}}}