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Applying the theories from Keynesian and post\u2010Keynesian economics (PKE) best explains the macro level and applying those from Schumpeterian and neo\u2010Schumpeterian economics (NSE) best explains the micro level. Besides this, the meso level can be further explained by merging both post\u2010Keynesian and neo\u2010Schumpeterian theories. Such a unifying approach has been missing from the literature so far. Bringing these schools of thought together is important for mutual learning and further development of innovation theory. This paper aims to effect this.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The paper presents a survey of the relevant secondary literature of the aforementioned schools of thought, identifying their methodological practice and key contributions to innovation theory.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>A combination of these schools of thought offers a richer approach to studying innovation. It is found to exist in particular in the evolutionary, institutional and long\u2010run perspectives, in combination with emphasis on the role of finance in production.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>One is invited to develop one's own theoretical and empirical approach that combines the advantages of all the schools of thought presented.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper is exploratory, as it reconsiders how a comprehensive approach to studying innovations can be built. It examines the existing literature. It will be of value to researchers in innovation.<\/jats:p><\/jats:sec>","DOI":"10.1108\/00251741111109115","type":"journal-article","created":{"date-parts":[[2011,2,26]],"date-time":"2011-02-26T09:34:33Z","timestamp":1298712873000},"page":"195-207","source":"Crossref","is-referenced-by-count":13,"title":["Keynesian, post\u2010Keynesian versus Schumpeterian, neo\u2010Schumpeterian"],"prefix":"10.1108","volume":"49","author":[{"given":"Marina","family":"Dabic","sequence":"first","affiliation":[]},{"given":"Vladimir","family":"Cvijanovi\u0107","sequence":"additional","affiliation":[]},{"given":"Miguel","family":"Gonz\u00e1lez\u2010Loureiro","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2021010620313352600_b1","unstructured":"Andersen, E.S. (2007), \u201cInnovation and demand\u201d, in Hanusch, H. and Pyka, A. 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