{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,5]],"date-time":"2026-03-05T21:02:01Z","timestamp":1772744521052,"version":"3.50.1"},"reference-count":45,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2006,4,1]],"date-time":"2006-04-01T00:00:00Z","timestamp":1143849600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2006,4,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>New product design is an established field in the literature. It is either analysed inside the firm; or when using a value chain perspective it is limited to the interactions between manufacturers and suppliers (in producer\u2010driven commodity chains). The current research adopts a downstream perspective, analysing the relationships between manufacturers and retailers in relation to the new product design process. Seeks to conduct research in the clothing industry; that has the specificity of being a buyer\u2010driven commodity chain where fashion makes design a key dimension for the success of a product.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The research was empirical in nature, involving 50 semi\u2010structured face\u2010to\u2010face interviews in France, the USA and the UK at all points along the clothing value chain.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>In the clothing industry, the strategy of integrating design and retail has resulted in a more flexible design process and therefore, in an increased product performance. This strategy has been developed by both retailers and designers. The strategy of integrating design and retail has resulted in a change of boundaries in the clothing value chain.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>Results are currently limited to the clothing sectors, and they are yet to be generalised to other buyer\u2010driven commodity chains.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Managers in clothing retail firms or in clothing design firms, wanting to increase product performance, should implement the strategy of integrating design and retail.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper opens a new field of research, namely: the focus on new product design with a value chain perspective that concentrates on downstream in the chain.<\/jats:p><\/jats:sec>","DOI":"10.1108\/01443570610650567","type":"journal-article","created":{"date-parts":[[2006,7,3]],"date-time":"2006-07-03T16:00:44Z","timestamp":1151942444000},"page":"412-428","source":"Crossref","is-referenced-by-count":69,"title":["Integrating design and retail in the clothing value chain"],"prefix":"10.1108","volume":"26","author":[{"given":"C\u00e9line","family":"Abecassis\u2010Moedas","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2022020919512502300_b1","unstructured":"Abecassis, C. 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