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Surprisingly, while the direct effect of the perceived quality of PR graduates on the practice of MPR is non\u2010significant, the indirect effect through research expenditure is highly significant and negative.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>Future research is encouraged to identify key drivers of MPR by investigating clients' perceptions on this topic. Such an approach would bring interesting guidelines for improving the agency\u2010client relationship as well as consultancies' performance. Research is also encouraged to investigate not only MPR antecedents, but also MPR outcomes.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>From a practitioner perspective, a better comprehension of MPR might promote the understanding of PR as a strategic tool, the understanding of the client's problem from a strategic standpoint, the inclusion of research and evaluation in the PR process, and incursion in long\u2010term policies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>Following the principle of strategy\u2010environment co\u2010alignment, this paper shows that the practice of PR is a result of a strategic response by consultants to the interplay of internal and external forces over their consultancy firm.<\/jats:p><\/jats:sec>","DOI":"10.1108\/03090560510572043","type":"journal-article","created":{"date-parts":[[2005,1,31]],"date-time":"2005-01-31T20:03:20Z","timestamp":1107201800000},"page":"110-128","source":"Crossref","is-referenced-by-count":6,"title":["Antecedents of managerial public relations: a structural model examination"],"prefix":"10.1108","volume":"39","author":[{"given":"Carmen","family":"Lages","sequence":"first","affiliation":[]},{"given":"Luis","family":"Filipe Lages","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030819521360400_b1","unstructured":"Abbott, A. 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