{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T21:58:29Z","timestamp":1769810309581,"version":"3.49.0"},"reference-count":56,"publisher":"Emerald","issue":"1\/2","license":[{"start":{"date-parts":[[2008,2,15]],"date-time":"2008-02-15T00:00:00Z","timestamp":1203033600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2008,2,15]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to study the rationale for the production of store brands and the possible existence of different store brand manufacturer segments according to their competitive position, size, advertising investment, sector concentration and type of product.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The method to obtain information is a survey developed in Spain and answered by manufacturers of consumer packaged goods. The methods applied are descriptive (Crosstabs and Anova) and multivariate techniques (correspondence analysis, chi\u2010square automatic interaction detector (CHAID), and cluster).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The article provides empirical evidence in favour of the rationale for the production of store brands by non\u2010leading medium to small\u2010sized firms and against this practice by leading manufacturers. It also shows the existence of different manufacturer segments.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The main disadvantages of this research are based on their exploratory nature and on the method to obtain information (postal survey): self\u2010selection, small sample size and measuring of the variables (perceptual bias). Additionally, the goodness of fit of the CHAID applications is not very high.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>The insights presented here can be used by manufacturers from other countries with a less developed store brands market, such as Eastern European or Latin American. Leading manufacturers or mid\u2010size manufacturers with high advertising investment can still compete head to head with store brands. The other manufacturers must adapt their strategies to collaborate with retailers in order to produce store brands.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>There are no previous studies that empirically assess the rationale for the production of store brands. Moreover, no empirical research has focused on the manufacturers' group identification regarding their decision to produce store brands. This study determines the most significant variables in the identification of manufacturer groups.<\/jats:p><\/jats:sec>","DOI":"10.1108\/03090560810840952","type":"journal-article","created":{"date-parts":[[2008,2,9]],"date-time":"2008-02-09T07:01:13Z","timestamp":1202540473000},"page":"154-177","source":"Crossref","is-referenced-by-count":32,"title":["Manufacturer's characteristics that determine the choice of producing store brands"],"prefix":"10.1108","volume":"42","author":[{"given":"M\u00f3nica","family":"G\u00f3mez","sequence":"first","affiliation":[]},{"given":"Natalia","family":"Rubio Benito","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022031519513942200_b1","unstructured":"ACNielsen (2005), The Power of Private Label 2005: A Review of Growth Trends Around the World, ACNielsen, ACNielsen, New York, NY, available at: www2.acnielsen.com\/reports\/index_global.shtml ."},{"key":"key2022031519513942200_b2","doi-asserted-by":"crossref","unstructured":"Aggarwal, P. and Cha, T. 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