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It also provides a background for further studies which can extrapolate the current thinking into other sectors in order to validate or refute the results presented here.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper scrutinizes the impact of: physical aspects; product related information; reliability; and personal interaction in the corporate brand image of a retail organisation.<\/jats:p><\/jats:sec>","DOI":"10.1108\/10610420810875098","type":"journal-article","created":{"date-parts":[[2008,6,14]],"date-time":"2008-06-14T07:03:23Z","timestamp":1213427003000},"page":"175-187","source":"Crossref","is-referenced-by-count":8,"title":["The link between offline brand attributes and corporate brand image in bookstores"],"prefix":"10.1108","volume":"17","author":[{"given":"Rui","family":"Vinhas Da Silva","sequence":"first","affiliation":[]},{"given":"Sharifah","family":"Faridah Syed Alwi","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022012320441521000_b1","doi-asserted-by":"crossref","unstructured":"Aaker, J.L. 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