{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,23]],"date-time":"2026-04-23T10:42:15Z","timestamp":1776940935071,"version":"3.51.4"},"reference-count":61,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2012,5,25]],"date-time":"2012-05-25T00:00:00Z","timestamp":1337904000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,5,25]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to address the issue of corporate identity modeling. Corporate identity is an abstract concept that takes many forms, from the brand and logo, to the product and the company's reputation. One of the keys to a successful business presence hinges on effective management of corporate identity. The paper seeks to explain the stages that are involved in developing, then assessing, a model of corporate identity, which has academic rigor and managerial relevance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The process started by postulating a \u201csix\u2010station\u201d model that should assist firms to build and manage their corporate identities effectively. This was done by reviewing the corporate identity literature and appreciating the limitations of existing models. The literature review indicated that ten criteria were important for the creation of a robust model and the six\u2010station model was based on these. The six\u2010station model was then investigated by means of a single hypothesis. Two empirical phases \u2013 qualitative and quantitative \u2013 accompanied the study to test the hypothesis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The validity of the six\u2010station model was corroborated by the research, which indicated that the six\u2010station model was considered by managers and consultants to be a valid and reliable model in managing the concept of identity and describing the way corporate identity operates.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>A logical approach was employed in constructing the model, which was assessed for validity and managerial applicability. The model provides a conceptual framework for analysis of the identity development process, and is not intended as a mechanical model of what is in reality a continuous, synergistic and non\u2010linear process. Developments in later stages do not always depend exclusively on causes arising from the previous stage. It is believed that by postulating a corporate identity model, which meets key criteria for robustness, and providing some indication of its managerial applicability, researchers will be stimulated to consider how refinements can be made to corporate identity models by initiating and implementing closer dialogue between researchers and practitioners.<\/jats:p><\/jats:sec>","DOI":"10.1108\/10610421211228775","type":"journal-article","created":{"date-parts":[[2012,5,20]],"date-time":"2012-05-20T10:42:11Z","timestamp":1337510531000},"page":"153-166","source":"Crossref","is-referenced-by-count":23,"title":["Assessing the six\u2010station corporate identity model: a polymorphic model"],"prefix":"10.1108","volume":"21","author":[{"given":"Jean","family":"Suvatjis","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Leslie","family":"de Chernatony","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"John","family":"Halikias","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022012520442526200_b1","doi-asserted-by":"crossref","unstructured":"Abratt, R. 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