{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T18:06:27Z","timestamp":1754157987516,"version":"3.41.2"},"reference-count":52,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2007,2,6]],"date-time":"2007-02-06T00:00:00Z","timestamp":1170720000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2007,2,6]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The paper aims to contribute to the development of a systematic framework of analysis pertaining to the relationship between public health crisis (PHC) and scares and corporate communication practice. It aims to clarify the complex relationship between public health policy development and corporate crisis and risk communication issues.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>Literature review in the fields of crisis communication, crisis and risk management and public health policy; the multidisciplinary approach provided principles for a framework of analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The framework proposed identifies fields of intersection between governments, corporations, the media and the experts in the context of risk perception management providing inputs for both public health policy and corporate communication new developments.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The need for further research arises from the identification of the different areas of intersection between governments, corporations, the media and the experts and further elucidation of its dynamics should be pursued.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The framework builds a bridge between disciplines that have not been articulated for the practice inherent in public health and scares\u2010related communication issues. It proposes a multidisciplinary framework of analysis applicable to any type of PHC or scare.<\/jats:p><\/jats:sec>","DOI":"10.1108\/13563280710723723","type":"journal-article","created":{"date-parts":[[2007,2,28]],"date-time":"2007-02-28T11:33:33Z","timestamp":1172662413000},"page":"8-24","source":"Crossref","is-referenced-by-count":6,"title":["A framework for responsive health policy and corporate communication"],"prefix":"10.1108","volume":"12","author":[{"given":"J.","family":"Paulo Moreira","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2022031820235443500_b5","doi-asserted-by":"crossref","unstructured":"Allen, M. and Cailouet, R. (1994), \u201cLegitimate endeavors: impression management strategies used by an organization in crisis\u201d, Communication Monographs, Vol. 61, pp. 44\u201062.","DOI":"10.1080\/03637759409376322"},{"key":"key2022031820235443500_b1","unstructured":"Barton, L. 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