{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,5]],"date-time":"2026-03-05T23:12:34Z","timestamp":1772752354238,"version":"3.50.1"},"edition-number":"1","reference-count":24,"publisher":"Emerald Publishing Limited","isbn-type":[{"value":"9781837080434","type":"print"},{"value":"9781837080427","type":"electronic"},{"value":"9781837080434","type":"print"},{"value":"9781837080441","type":"electronic"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,10,21]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>This research study evaluates the interconnection between various smart technology adoption on value creation and competitive advantages in the Indian startup communities. Utilising structural equation modelling (SEM), we analysed data collected from 150 startup founders to explore the interconnection between various digital technologies on the growth of startup companies. The study employed an empirical method, approaching respondents through a structured questionnaire. The findings reveal that the adoption of smart technologies by entrepreneurs, such as blockchain, big data, and the Internet of Things (IoT), has positive and significant effects on the value creation and competitive advantage of startups. The artificial intelligence (AI) adoption did not show positive and significant results on value creation but did show positive results on competitive advantages, contributing to the scarce empirical literature in the context of startups. The results contribute to the theoretical understanding of resource-based theory and dynamic capabilities theories, emphasising the role of digital technology strategies in enhancing startup growth. Practical implications suggest that founders should use AI-based solutions to improve their operations and enhance scalability. Additionally, policymakers can implement policies so that startups can easily use technology in their ventures.<\/jats:p>","DOI":"10.1108\/978-1-83708-042-720251010","type":"book-chapter","created":{"date-parts":[[2025,10,8]],"date-time":"2025-10-08T11:37:14Z","timestamp":1759923434000},"page":"131-143","source":"Crossref","is-referenced-by-count":0,"title":["Leveraging Smart Technologies for Value Creation and Competitive Advantage in Startup Companies: Insights From Emerging Economies"],"prefix":"10.1108","author":[{"given":"Jumana Nalakam","family":"Paramba","sequence":"first","affiliation":[{"name":"Indian Institute of Management ,","place":["India"]}]},{"given":"Aidin","family":"Salamzadeh","sequence":"additional","affiliation":[{"name":"University of Tehran ,","place":["Iran"]}]}],"member":"140","reference":[{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref001","doi-asserted-by":"publisher","first-page":"119854","DOI":"10.1016\/j.techfore.2019.119854","article-title":"Blockchain technology and startup financing: A transaction cost economics perspective","volume":"151","author":"Ahluwalia","year":"2019","journal-title":"Technological Forecasting and Social Change"},{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref002","volume-title":"A handbook on SEM structural equation modelling: SEM using AMOS graphic","author":"Awang","year":"2012","edition":"5th ed."},{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref003","doi-asserted-by":"publisher","first-page":"120420","DOI":"10.1016\/j.techfore.2020.120420","article-title":"Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices, and circular economy capabilities","volume":"163","author":"Bag","year":"2021","journal-title":"Technological Forecasting and Social Change"},{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref004","doi-asserted-by":"crossref","DOI":"10.4324\/9781315757421","volume-title":"Structural equation modeling with AMOS: Basic concepts, applications, and programming","author":"Byrne","year":"2016","edition":"3rd ed."},{"issue":"8","key":"2026030517234150400_book-978-1-83708-042-720251010-ref005","doi-asserted-by":"publisher","first-page":"103701","DOI":"10.1016\/j.im.2022.103701","article-title":"Strategic business value from big data analytics: An empirical analysis of the mediating effects of value creation mechanisms","volume":"59","author":"Elia","year":"2022","journal-title":"Information & Management"},{"issue":"1","key":"2026030517234150400_book-978-1-83708-042-720251010-ref006","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref007","doi-asserted-by":"publisher","first-page":"121187","DOI":"10.1016\/j.techfore.2021.121187","article-title":"Companies\u2019 adoption of smart technologies to achieve structural ambidexterity: An analysis with SEM","volume":"174","author":"Gastaldi","year":"2022","journal-title":"Technological Forecasting and Social Change"},{"issue":"4","key":"2026030517234150400_book-978-1-83708-042-720251010-ref008","doi-asserted-by":"publisher","first-page":"816","DOI":"10.1108\/ijebr-05-2021-0426","article-title":"Artificial intelligence as an enabler for entrepreneurs: A systematic literature review and an agenda for future research","volume":"29","author":"Giuggioli","year":"2022","journal-title":"International Journal of Entrepreneurial Behaviour & Research"},{"issue":"3","key":"2026030517234150400_book-978-1-83708-042-720251010-ref009","doi-asserted-by":"publisher","first-page":"442","DOI":"10.1108\/imds-04-2016-0130","article-title":"An updated and expanded assessment of PLS-SEM in information systems research","volume":"117","author":"Hair","year":"2017","journal-title":"Industrial Management & Data Systems"},{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref010","doi-asserted-by":"publisher","first-page":"240","DOI":"10.1016\/j.indmarman.2022.08.017","article-title":"Marketing analytics capability, artificial intelligence adoption, and firms\u2019 competitive advantage: Evidence from the manufacturing industry","volume":"106","author":"Hossain","year":"2022","journal-title":"Industrial Marketing Management"},{"issue":"3","key":"2026030517234150400_book-978-1-83708-042-720251010-ref011","doi-asserted-by":"publisher","first-page":"618","DOI":"10.5465\/amr.2020.0205","article-title":"Competitive advantage through artificial intelligence: Toward a theory of situated AI","volume":"49","author":"Kemp","year":"2023","journal-title":"Academy of Management Review"},{"issue":"5","key":"2026030517234150400_book-978-1-83708-042-720251010-ref012","doi-asserted-by":"publisher","first-page":"1001","DOI":"10.1111\/j.1540-6520.2012.00530.x","article-title":"Filling the entrepreneurial orientation\u2013performance gap: The mediating effects of exploratory and exploitative innovations","volume":"38","author":"Kollmann","year":"2014","journal-title":"Entrepreneurship Theory and Practice"},{"key":"2026030517234150400_book-978-1-83708-042-720251010-ref013","doi-asserted-by":"publisher","first-page":"123040","DOI":"10.1016\/j.techfore.2023.123040","article-title":"How big data analytics can create a competitive advantage in high-stake decision forecasting? The mediating role of organizational innovation","volume":"199","author":"Korayim","year":"2023","journal-title":"Technological Forecasting and Social Change"},{"issue":"6","key":"2026030517234150400_book-978-1-83708-042-720251010-ref014","doi-asserted-by":"publisher","first-page":"1425","DOI":"10.1002\/smj.3387","article-title":"Artificial intelligence and the changing sources of competitive advantage","volume":"44","author":"Krakowski","year":"2022","journal-title":"Strategic Management Journal"},{"issue":"3","key":"2026030517234150400_book-978-1-83708-042-720251010-ref015","doi-asserted-by":"crossref","first-page":"607","DOI":"10.1177\/001316447003000308","article-title":"Determining sample size for research activities","volume":"30","author":"Krejcie","year":"1970","journal-title":"Educational and Psychological Measurement"},{"issue":"6","key":"2026030517234150400_book-978-1-83708-042-720251010-ref016","doi-asserted-by":"publisher","first-page":"831","DOI":"10.1016\/j.bushor.2017.07.009","article-title":"The Internet of Things and new business opportunities","volume":"60","author":"Krotov","year":"2017","journal-title":"Business Horizons"},{"issue":"1","key":"2026030517234150400_book-978-1-83708-042-720251010-ref017","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1108\/jeet-07-2022-0011","article-title":"Artificial intelligence and entrepreneurial ecosystems: Understanding the implications of algorithmic decision-making for startup communities","volume":"2","author":"Roundy","year":"2022","journal-title":"Journal of Ethics in Entrepreneurship and Technology"},{"issue":"3","key":"2026030517234150400_book-978-1-83708-042-720251010-ref019","doi-asserted-by":"publisher","first-page":"364","DOI":"10.1504\/IJESB.2024.141989","article-title":"Determinants of startup performance: An empirical analysis of startups from Kerala, India","volume":"53","author":"Salamzadeh","year":"2024","journal-title":"International Journal of Entrepreneurship and Small Business"},{"issue":"1","key":"2026030517234150400_book-978-1-83708-042-720251010-ref020","doi-asserted-by":"publisher","first-page":"162","DOI":"10.1108\/jocm-05-2022-0156","article-title":"Innovative work behavior driving Indian startups go global \u2013 the role of authentic leadership and readiness for change","volume":"36","author":"Sengupta","year":"2023","journal-title":"Journal of Organizational Change Management"},{"issue":"3","key":"2026030517234150400_book-978-1-83708-042-720251010-ref021","doi-asserted-by":"publisher","first-page":"2077","DOI":"10.3390\/su15032077","article-title":"Digital transformation and competitive advantage in the service sector: A moderated-mediation model","volume":"15","author":"Shehadeh","year":"2023","journal-title":"Sustainability"},{"issue":"2","key":"2026030517234150400_book-978-1-83708-042-720251010-ref022","doi-asserted-by":"publisher","first-page":"153","DOI":"10.15678\/EBER.2020.080209","article-title":"Assessing and comparing top accelerators in Brazil, India, and the USA: Through the lens of new ventures\u2019 performance","volume":"8","author":"Shetty","year":"2020","journal-title":"Entrepreneurial Business and Economics Review"},{"issue":"3","key":"2026030517234150400_book-978-1-83708-042-720251010-ref023","doi-asserted-by":"publisher","first-page":"390","DOI":"10.1108\/mrr-07-2022-0519","article-title":"Start-up sustainability: Does blockchain adoption drives sustainability in start-ups? A systematic literature reviews","volume":"47","author":"Sreenivasan","year":"2023","journal-title":"Management Research Review"},{"issue":"13","key":"2026030517234150400_book-978-1-83708-042-720251010-ref024","doi-asserted-by":"publisher","first-page":"7949","DOI":"10.3390\/su14137949","article-title":"Adoption of digital technologies by SMEs for sustainability and value creation: The moderating role of entrepreneurial orientation","volume":"14","author":"Vrontis","year":"2022","journal-title":"Sustainability"},{"issue":"1","key":"2026030517234150400_book-978-1-83708-042-720251010-ref025","first-page":"66","article-title":"Here to last? Evaluating the impact of business factors on startup constancy","volume":"12","author":"Witham","year":"2024","journal-title":"Journal of Entrepreneurship, Business and Economics"}],"container-title":["Civic Synergy"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/books\/edited-volume\/chapter-pdf\/11288193\/978-1-83708-042-720251010en.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,3,5]],"date-time":"2026-03-05T22:24:45Z","timestamp":1772749485000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/books\/book\/21268\/chapter\/109408815\/Leveraging-Smart-Technologies-for-Value-Creation"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,10,21]]},"ISBN":["9781837080434","9781837080427","9781837080434","9781837080441"],"references-count":24,"URL":"https:\/\/doi.org\/10.1108\/978-1-83708-042-720251010","relation":{},"subject":[],"published":{"date-parts":[[2025,10,21]]}}}