{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,27]],"date-time":"2026-03-27T18:21:55Z","timestamp":1774635715093,"version":"3.50.1"},"reference-count":57,"publisher":"Emerald","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"abstract":"\n Purpose<\/jats:title>\n This study explores the relationship between impulse buying and impulse eating of unhealthy foods, two behaviours traditionally examined in isolation. By integrating these domains, this study aims to provide a unified theoretical and empirical framework.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n A structured questionnaire incorporating validated psychometric scales (DEBQ and IB) was administered to a sample of 422 Spanish consumers recruited through a Spanish national panel which applies demographic quotas (gender and age) and quality filters to ensure representativeness. Participants diagnosed with eating disorders using the Eating Disturbance Scale (EDS)-5 screening scale were excluded, ensuring that the sample reflects general consumer behaviour. Data were analysed using partial least squares structural equation modelling.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n Eating and buying behaviour are strongly associated with emotional impulsiveness. Emotional eating emerges as a key antecedent influencing restrictive and external eating and the affective and cognitive dimensions of impulse buying. Gender is a significant moderating variable.<\/jats:p>\n <\/jats:sec>\n \n Research limitations\/implications<\/jats:title>\n This study is limited to a single national context. Future research should explore cross-cultural validation and longitudinal designs to further examine causal mechanisms.<\/jats:p>\n <\/jats:sec>\n \n Social implications<\/jats:title>\n The findings offer actionable insights for policymakers and marketers for designing interventions that promote healthier consumption behaviours.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n This study bridges two previously disconnected fields \u2013 impulse buying and impulse eating\u00a0\u2013 through a robust data-driven model, highlighting emotional impulsivity's central role in consumer behaviour. These findings highlight the importance of integrated approaches to understanding and addressing impulsive consumer behaviour.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/bfj-05-2025-0705","type":"journal-article","created":{"date-parts":[[2026,3,27]],"date-time":"2026-03-27T17:45:33Z","timestamp":1774633533000},"page":"1-17","source":"Crossref","is-referenced-by-count":0,"title":["From cravings to carts: exploring the emotional link between impulse eating and impulse buying"],"prefix":"10.1108","author":[{"ORCID":"https:\/\/orcid.org\/0009-0006-9181-6081","authenticated-orcid":true,"given":"Ana Belen","family":"Perdigones","sequence":"first","affiliation":[{"name":"Business and Tech, Universidad Alfonso X el Sabio , ,","place":["Villanueva de la Ca\u00f1ada, Spain"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7415-3964","authenticated-orcid":true,"given":"Monica","family":"Gomez-Suarez","sequence":"additional","affiliation":[{"name":"Universidad Autonoma de Madrid, Cantoblanco Faculty of Economics and Business Administration, , ,","place":["Madrid, Spain"]}]}],"member":"140","published-online":{"date-parts":[[2026,3,30]]},"reference":[{"issue":"6","key":"2026032713452571300_ref056","doi-asserted-by":"crossref","first-page":"503","DOI":"10.1002\/erv.2448","article-title":"Internal structure and measurement invariance of the Dutch Eating Behavior Questionnaire (DEBQ) in a (nearly) representative Dutch community sample","volume":"24","author":"Barrada","year":"2016","journal-title":"European Eating Disorders Review"},{"issue":"7","key":"2026032713452571300_ref001","doi-asserted-by":"publisher","first-page":"470","DOI":"10.1108\/00070700210418767","article-title":"Women, men and food: the significance of gender for nutritional attitudes and choices","volume":"104","author":"Beardsworth","year":"2002","journal-title":"British Food Journal"},{"issue":"1","key":"2026032713452571300_ref002","doi-asserted-by":"publisher","first-page":"321","DOI":"10.1108\/ijchm-04-2022-0474","article-title":"PLS-SEM\u2019s most wanted guidance","volume":"35","author":"Becker","year":"2023","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"3","key":"2026032713452571300_ref027","doi-asserted-by":"publisher","first-page":"1512","DOI":"10.1002\/cb.2287","article-title":"Post-purchase effects of impulse buying: a review and research agenda","volume":"23","author":"Beikverdi","year":"2024","journal-title":"Journal of Consumer Behaviour"},{"issue":"1","key":"2026032713452571300_ref003","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1186\/s40337-023-00797-w","article-title":"Emotional and external eating styles associated with obesity","volume":"11","author":"Benbaibeche","year":"2023","journal-title":"Journal of Eating Disorders"},{"issue":"1","key":"2026032713452571300_ref004","doi-asserted-by":"publisher","first-page":"123","DOI":"10.1177\/0022243718820585","article-title":"The smell of healthy choices: cross-Modal sensory compensation effects of ambient scent on food purchases","volume":"56","author":"Biswas","year":"2019","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"2026032713452571300_ref005","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1509\/jmr.14.0115","article-title":"Shining light on atmospherics: how ambient light influences food choices","volume":"54","author":"Biswas","year":"2017","journal-title":"Journal of Marketing Research"},{"issue":"13","key":"2026032713452571300_ref006","doi-asserted-by":"publisher","first-page":"486","DOI":"10.1108\/bfj-01-2024-0105","article-title":"How do emotions influence healthy food choice? 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