{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,5]],"date-time":"2025-11-05T06:51:16Z","timestamp":1762325476997,"version":"3.41.2"},"reference-count":68,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2022,12,15]],"date-time":"2022-12-15T00:00:00Z","timestamp":1671062400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["CBTH"],"published-print":{"date-parts":[[2023,2,8]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Consumer trust plays a key role in the development and maintenance of long-term relationships in the tourism sector. This study aims to examine the antecedents of trust in the local accommodation sector, which faced a disruptive period due to the COVID-19 pandemic. It also addresses the trust\u2013loyalty relationship.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A survey was administered to a sample of rural accommodation tourists during the COVID-19 pandemic. A mixed-method approach was used to analyse data; in particular, a PLS-SEM approach was used, followed by a fuzzy-set qualitative comparative analysis (fsQCA).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>This study confirms and reinforces the importance of a positive influence of affective evaluation, reputation, perceived security and the destination image on perceived trust. It also demonstrates the impact of trust on loyalty. Using fsQCA, it was found that perceived security is a necessary condition to achieve perceived trust. However, there are multiple paths to achieving high trust.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>This article provides a practical and theoretical contribution to this phenomenon during the pandemic crisis. This study concludes that implementing specific measures to increase perceived security (e.g. clean and safe seal) was critical to increase trust and loyalty.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>Although the decrease in visits has had a significant impact on economic activities, the nature of the context, in particular the rural context, proved that the combination of agricultural activities with tourism services offering also revealed to be a promising complementary strategy to help owners and minimize the lack of visitors.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is one of the earliest to understand trust and its antecedents and trust loyalty during the COVID-19 pandemic.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/cbth-03-2022-0058","type":"journal-article","created":{"date-parts":[[2022,12,14]],"date-time":"2022-12-14T07:12:22Z","timestamp":1671001942000},"page":"140-154","source":"Crossref","is-referenced-by-count":4,"title":["A configurational approach to understanding trust in rural tourism accommodation during the COVID-19 pandemic crisis"],"prefix":"10.1108","volume":"18","author":[{"given":"Jos\u00e9 Carlos","family":"Pinho","sequence":"first","affiliation":[]},{"given":"S\u00f3nia","family":"Nogueira","sequence":"additional","affiliation":[]},{"given":"Isabel","family":"Macedo","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,12,15]]},"reference":[{"issue":"4","key":"key2023020717000385500_ref001","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1108\/APJBA-04-2021-0133","article-title":"Actions speak louder than words: an impact of service recovery antecedents on customer delight in quick-service restaurants","volume":"14","year":"2022","journal-title":"Asia-Pacific Journal of Business Administration"},{"issue":"3","key":"key2023020717000385500_ref002","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1177\/002224377701400320","article-title":"Estimating non-response bias in mail surveys","volume":"14","year":"1977","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2023020717000385500_ref003","doi-asserted-by":"crossref","first-page":"327","DOI":"10.1016\/j.jdmm.2017.03.003","article-title":"Determinants of trust towards tourist destinations","volume":"6","year":"2017","journal-title":"Journal of Destination Marketing & Management"},{"issue":"3","key":"key2023020717000385500_ref004","doi-asserted-by":"crossref","first-page":"657","DOI":"10.1016\/j.annals.2004.01.010","article-title":"Factors influencing destination image","volume":"31","year":"2004","journal-title":"Annals of Tourism Research"},{"issue":"6","key":"key2023020717000385500_ref005","doi-asserted-by":"crossref","first-page":"607","DOI":"10.1016\/S0261-5177(01)00035-8","article-title":"Tourism image, evaluation variables and after purchase behavior: interrelationship","volume":"22","year":"2001","journal-title":"Tourism Management"},{"issue":"1","key":"key2023020717000385500_ref006","doi-asserted-by":"crossref","first-page":"97","DOI":"10.1016\/S0261-5177(99)00095-3","article-title":"Marketing the competitive destination of the future","volume":"21","year":"2000","journal-title":"Tourism Management"},{"issue":"3","key":"key2023020717000385500_ref007","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1016\/j.jdmm.2016.04.005","article-title":"Sustainable improvement of competitiveness in rural tourism destinations: the quest for tourist loyalty in Spain","volume":"6","year":"2017","journal-title":"Journal of Destination Marketing & Management"},{"volume-title":"Reliability and Validity Assessment","year":"1979","key":"key2023020717000385500_ref008"},{"issue":"10","key":"key2023020717000385500_ref009","doi-asserted-by":"crossref","first-page":"4545","DOI":"10.1016\/j.jbusres.2016.03.048","article-title":"Prediction-oriented modeling in business research using PLS path modeling: introduction to a JBR special section","volume":"69","year":"2016","journal-title":"Journal of Business Research"},{"issue":"6","key":"key2023020717000385500_ref010","doi-asserted-by":"crossref","first-page":"1034","DOI":"10.1016\/j.ibusrev.2013.02.004","article-title":"A mediation model between dimensions of social capital","volume":"22","year":"2013","journal-title":"International Business Review"},{"key":"key2023020717000385500_ref011","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1016\/j.tourman.2012.11.015","article-title":"A closer look at destination: image, personality, relationship, and loyalty","volume":"36","year":"2013","journal-title":"Tourism Management"},{"issue":"1","key":"key2023020717000385500_ref012","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1057\/s41270-021-00147-2","article-title":"What\u2019s important for relationship management? 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