{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T23:35:17Z","timestamp":1777419317523,"version":"3.51.4"},"reference-count":140,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2021,2,24]],"date-time":"2021-02-24T00:00:00Z","timestamp":1614124800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["EBR"],"published-print":{"date-parts":[[2021,8,17]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ebr-11-2020-0306","type":"journal-article","created":{"date-parts":[[2021,2,22]],"date-time":"2021-02-22T23:26:28Z","timestamp":1614036388000},"page":"742-774","source":"Crossref","is-referenced-by-count":123,"title":["Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption"],"prefix":"10.1108","volume":"33","author":[{"given":"Am\u00e9lia","family":"Brand\u00e3o","sequence":"first","affiliation":[]},{"given":"Ana Gon\u00e7alves da","family":"Costa","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,2,24]]},"reference":[{"issue":"2","key":"key2021081408045990600_ref001","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2021081408045990600_ref002","article-title":"Constructing a theory of planned behavior questionnaire","year":"2006"},{"key":"key2021081408045990600_ref003","article-title":"The effect of environmental concern and scepticism on green purchase behaviour","volume":"31","year":"2013","journal-title":"Marketing Intelligence and Planning"},{"key":"key2021081408045990600_ref004","volume-title":"The State of Fashion 2020","year":"2019"},{"issue":"2","key":"key2021081408045990600_ref005","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1002\/mar.10063","article-title":"E-satisfaction and e-loyalty: a contingency framework","volume":"20","year":"2003","journal-title":"Psychology and Marketing"},{"issue":"4","key":"key2021081408045990600_ref006","doi-asserted-by":"crossref","first-page":"301","DOI":"10.1207\/S15324834BASP2104_4","article-title":"Different perceptions of control: applying an extended theory of planned behavior to legal and illegal drug use","volume":"21","year":"1999","journal-title":"Basic and Applied Social Psychology"},{"issue":"1","key":"key2021081408045990600_ref007","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structure equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2021081408045990600_ref008","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1007\/s10551-014-2425-z","article-title":"Positive and negative antecedents of purchasing eco-friendly products: a comparison between green and non-green consumers","volume":"134","year":"2016","journal-title":"Journal of Business Ethics"},{"key":"key2021081408045990600_ref009","article-title":"Sustainable fashion an evaluation of potential strategies to positively influence the Dutch students\u2019 purchase behaviour of sustainable clothes","year":"2018"},{"issue":"1","key":"key2021081408045990600_ref010","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1080\/09593960903498300","article-title":"Fast fashion: response to changes in the fashion industry","volume":"20","year":"2010","journal-title":"The International Review of Retail, Distribution and Consumer Research"},{"key":"key2021081408045990600_ref011","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1016\/j.jclepro.2015.02.042","article-title":"Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model","volume":"95","year":"2015","journal-title":"Journal of Cleaner Production"},{"key":"key2021081408045990600_ref012","first-page":"11","article-title":"Eco-friendliness and fashion perceptual attributes of fashion brands: an analysis of consumers' perceptions based on Twitter data mining","volume":"244","year":"2020","journal-title":"Journal of Cleaner Production"},{"issue":"2","key":"key2021081408045990600_ref013","doi-asserted-by":"crossref","first-page":"125","DOI":"10.1111\/ijcs.12159","article-title":"Exit from the high street: an exploratory study of sustainable fashion consumption pioneers","volume":"39","year":"2015","journal-title":"International Journal of Consumer Studies"},{"issue":"1","key":"key2021081408045990600_ref014","doi-asserted-by":"crossref","first-page":"70","DOI":"10.1108\/JFMM-07-2014-0057","article-title":"Predictors of purchase intention toward green apparel products","volume":"21","year":"2017","journal-title":"Journal of Fashion Marketing and Management"},{"issue":"4","key":"key2021081408045990600_ref015","doi-asserted-by":"crossref","first-page":"355","DOI":"10.1108\/eb023532","article-title":"Do consumers really care about corporate responsibility? 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