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However, studies on online purchases of fresh food products are scarce, especially regarding repurchase intentions, and the role of perceived freshness in online settings has so far been disregarded. This research addresses this gap by examining the role of perceived freshness in the intention to repurchase fresh food products online.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Guided by the expectation confirmation theory (ECT) and the perceived risk theory, this study defined a set of hypotheses tested through structural equation modeling. Participants were consumers with previous experience in purchasing fresh food products online.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings indicate that the importance of sensory attributes negatively affected the perceived freshness of fresh food products purchased online, while the importance of non-sensory attributes had a non-significant impact. Expectations of freshness positively affected perceived freshness and confirmation of freshness, as suggested by ECT. The hypothesized positive effects of confirmation on satisfaction and of satisfaction on intention to repurchase fresh food products online were also supported. Finally, it was found that repurchase intention was negatively affected by perceived performance risk and financial risk.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This article contributes to the limited literature on online purchase of fresh food by focusing on perceived freshness as a determinant of repurchase intention.<\/jats:p><\/jats:sec>","DOI":"10.1108\/emjb-11-2024-0289","type":"journal-article","created":{"date-parts":[[2025,4,24]],"date-time":"2025-04-24T07:12:34Z","timestamp":1745478754000},"source":"Crossref","is-referenced-by-count":6,"title":["Perceived freshness and the intention to repurchase fresh food products online"],"prefix":"10.1108","author":[{"given":"Daniel","family":"Ferreira","sequence":"first","affiliation":[]},{"given":"Bel\u00e9m","family":"Barbosa","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8621-4963","authenticated-orcid":false,"given":"Ana","family":"Sousa","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2025,4,25]]},"reference":[{"issue":"1","key":"key2025042407122513500_ref001","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1108\/jbim-07-2011-0093","article-title":"An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context","volume":"30","year":"2015","journal-title":"Journal of Business and Industrial Marketing"},{"issue":"1","key":"key2025042407122513500_ref002","doi-asserted-by":"publisher","first-page":"74","DOI":"10.1007\/bf02723327","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"key2025042407122513500_ref003","doi-asserted-by":"publisher","first-page":"351","DOI":"10.2307\/3250921","article-title":"Understanding information systems continuance: an expectation-confirmation model","volume":"25","year":"2001","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2025042407122513500_ref004","doi-asserted-by":"publisher","first-page":"124","DOI":"10.1016\/j.jom.2005.04.002","article-title":"Customer behavioral intentions for online purchases: an examination of fulfillment method and customer experience level","volume":"24","year":"2006","journal-title":"Journal of Operations Management"},{"issue":"3","key":"key2025042407122513500_ref005","doi-asserted-by":"publisher","first-page":"729","DOI":"10.25300\/misq\/2014\/38.3.05","article-title":"Expectation confirmation in information systems research: a test of six competing models","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2025042407122513500_ref006","doi-asserted-by":"publisher","first-page":"738","DOI":"10.1108\/bfj-02-2024-0215","article-title":"Sensory expectations of beverages generated by colours: a cross-cultural comparison among young consumers","volume":"127","year":"2024","journal-title":"British Food Journal"},{"issue":"2","key":"key2025042407122513500_ref007","doi-asserted-by":"publisher","DOI":"10.1177\/21582440211027875","article-title":"Determinants of consumer's purchase intention on fresh e-commerce platform: perspective of UTAUT model","volume":"11","year":"2021","journal-title":"Sage Open"},{"key":"key2025042407122513500_ref008","doi-asserted-by":"crossref","unstructured":"Chin, W.W. 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