{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T21:15:41Z","timestamp":1774386941843,"version":"3.50.1"},"reference-count":139,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,1,2]]},"abstract":"\n Purpose<\/jats:title>\n This study aims to develop a systematic literature review of customer value co-creation in the hospitality and tourism industry and present the different views of the scientific community, highlighting the dimensions, antecedents and outcomes of customer value co-creation.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n This study adopted a systematic review process guided by the preferred reporting items for systematic reviews and meta-analyses protocol. Data were collected through a search for papers in Scopus, EBSCO, Web of Science and Science Direct databases. The systematic review was performed based on 216 validated articles.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n The study reveals that the manifestations of customer value co-creation can be understood, based on two fundamental dimensions: customer behaviours and factors that shape co-creation. However, some antecedents are closely linked to the customer, social environment, service provider and technological resources. Moreover, there are numerous outcomes resulting from customer value co-creation, grouped in customer results, perceived value and organizational performance and market outcomes.<\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n This research contributes to a more informed explanation for hospitality and tourism organizations about the importance of tourist and guest involvement in value co-creation. This systematic knowledge can facilitate the design of the service, as well as the value proposition offered by hospitality and tourism organizations.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n The study extends the literature by systematizing the empirical and conceptual knowledge, using for the first time a systematic literature review.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/ijchm-12-2021-1528","type":"journal-article","created":{"date-parts":[[2022,8,12]],"date-time":"2022-08-12T13:16:04Z","timestamp":1660310164000},"page":"250-273","source":"Crossref","is-referenced-by-count":179,"title":["Customer value co-creation in the hospitality and tourism industry: a systematic literature review"],"prefix":"10.1108","volume":"35","author":[{"given":"Pedro","family":"Carvalho","sequence":"first","affiliation":[{"name":"Polytechnic Institute of Viana do Castelo School of Technology and Management and CITUR, , Viana do Castelo,","place":["Portugal"]}]},{"given":"Helena","family":"Alves","sequence":"additional","affiliation":[{"name":"University of Beira Interior Management and Economics Department and NECE, , Covilh\u00e3,","place":["Portugal"]}]}],"member":"140","published-online":{"date-parts":[[2022,8,16]]},"reference":[{"key":"2026011316242729400_ref001","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1108\/S1548-6435(2012)0000009006","article-title":"An exploration of networks in value cocreation: a service-ecosystem view","volume":"9","author":"Akaka","year":"2012","journal-title":"Review of Marketing Research"},{"issue":"8","key":"2026011316242729400_ref002","doi-asserted-by":"crossref","first-page":"3229","DOI":"10.3390\/su12083229","article-title":"The roles of The physical environment, social servicescape, co-created value, and customer satisfaction in determining tourists\u2019 citizenship behavior: Malaysian cultural and creative industries","volume":"12","author":"Al 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