{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,18]],"date-time":"2026-01-18T11:13:41Z","timestamp":1768734821935,"version":"3.49.0"},"reference-count":70,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2023,9,26]],"date-time":"2023-09-26T00:00:00Z","timestamp":1695686400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJPHM"],"published-print":{"date-parts":[[2023,11,16]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This study aims to examine individual behaviours regarding coronavirus disease-2019 vaccine brands.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Firstly, qualitative research identified the reasons for vaccine hesitancy in relation to specific brands using data gathered from 36 semi-structured interviews and processed with Leximancer software. Secondly, a new conceptual model was developed with data from 917 questionnaires and analysed using partial least squares-structural equation modelling. The model integrates health treatment effectiveness, vaccines\u2019 immediate health benefits and individuals\u2019 hope as antecedents of perceived vaccine brand reliability and company reputation and their relationships with choice uncertainty.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results reveal that vaccine hesitancy can be linked with individual, group and contextual and vaccine brand influences and that brand reliability and company reputation antecedents have variable but statistically significant effects on choice uncertainty.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>This research\u2019s contribution lies in its analyses of vaccine acceptance and uncertainty from a vaccine brand perspective. The results can guide brand management policies implemented by public and private organisations.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study contributes to academic literature by filling in two gaps. The first was that no prior studies have directly addressed vaccine brands\u2019 impact, whereas the second gap was the need for brand management policies that public (e.g. governments and public health agencies) and private organisations (e.g. pharmaceutical laboratories) can apply.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/ijphm-12-2021-0117","type":"journal-article","created":{"date-parts":[[2023,9,25]],"date-time":"2023-09-25T07:06:42Z","timestamp":1695625602000},"page":"495-516","source":"Crossref","is-referenced-by-count":2,"title":["COVID-19 vaccine hesitation and brand choice uncertainty"],"prefix":"10.1108","volume":"17","author":[{"given":"Paula","family":"Rodrigues","sequence":"first","affiliation":[]},{"given":"Ana Pinto","family":"Borges","sequence":"additional","affiliation":[]},{"given":"Ana","family":"Brochado","sequence":"additional","affiliation":[]},{"given":"Ana","family":"Sousa","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,9,26]]},"reference":[{"issue":"1","key":"key2023111514521262600_ref001","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1186\/s12889-020-10103-x","article-title":"Misinformation about COVID-19: evidence for differential latent profiles and a strong association with trust in science","volume":"21","year":"2021","journal-title":"BMC Public Health"},{"issue":"2\/3","key":"key2023111514521262600_ref002","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/07359683.2021.1968099","article-title":"Destigmatizing public health concerns and supply of COVID-19 vaccines","volume":"38","year":"2021","journal-title":"Health Marketing Quarterly"},{"issue":"10","key":"key2023111514521262600_ref003","doi-asserted-by":"crossref","first-page":"e1010437","DOI":"10.1371\/journal.pcbi.1010437","article-title":"Spatial clustering in vaccination hesitancy: the role of social influence and social selection","volume":"18","year":"2022","journal-title":"PLOS Computational Biology"},{"key":"key2023111514521262600_ref004","first-page":"135","article-title":"Prosocial motivation","volume-title":"Handbook of Motivation Science","year":"2008"},{"issue":"3","key":"key2023111514521262600_ref005","doi-asserted-by":"publisher","first-page":"234","DOI":"10.1086\/208812","article-title":"Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: a protocol analysis","volume":"7","year":"1980","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"key2023111514521262600_ref006","doi-asserted-by":"crossref","first-page":"122","DOI":"10.1108\/MRJIAM-09-2021-1229","article-title":"Influence of COVID-19 on online shopping behaviour, leisure and socialization","volume":"21","year":"2023","journal-title":"Management Research, The Journal of the Iberoamerican Academy of Management"},{"key":"key2023111514521262600_ref007","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.637349","article-title":"Hope and resilience during a pandemic among three cultural groups in Israel: the second wave of Covid-19","volume":"12","year":"2021","journal-title":"Frontiers in Psychology"},{"issue":"5","key":"key2023111514521262600_ref008","doi-asserted-by":"publisher","first-page":"657","DOI":"10.1509\/jmr.10.0219","article-title":"Feeling love and doing more for distant others: specific positive emotions differentially affect prosocial consumption","volume":"52","year":"2015","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2023111514521262600_ref009","doi-asserted-by":"publisher","first-page":"741","DOI":"10.1002\/mar.21617","article-title":"COVID-19 vaccines and anti-consumption: understanding anti-vaxxers hesitancy","volume":"39","year":"2022","journal-title":"Psychology and Marketing"},{"issue":"4","key":"key2023111514521262600_ref010","doi-asserted-by":"publisher","first-page":"636","DOI":"10.1509\/jmr.15.0105","article-title":"Do costly options lead to better outcomes? 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