{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,27]],"date-time":"2026-04-27T11:56:03Z","timestamp":1777290963016,"version":"3.51.4"},"reference-count":61,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2024,10,29]],"date-time":"2024-10-29T00:00:00Z","timestamp":1730160000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJRDM"],"published-print":{"date-parts":[[2025,1,2]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The aim of this study is to explore the role and impact of action research in the adoption of circular economy strategies by a fashion retail brand. This exploration is motivated by the need to address the underutilization of action research in management studies, despite its potential to foster a deep understanding of organizational processes and to drive positive transformations. The study seeks to illustrate how action research can contribute to the practical implementation of sustainability initiatives, specifically within the context of new environmental legislation and growing demands for sustainable practices in retailing.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This research employs an action research methodology, particularly suited to the retail field, where understanding and influencing organizational processes are key. Through a detailed case study of a fashion retail brand, the study illustrates how action research facilitates the adoption of circular economy strategies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings of this study underscore the effectiveness of action research in implementing circular economy strategies within the fashion retail industry. Specifically, it highlights how this approach has led to the successful reduction of waste and reintegration of products into their lifecycle.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The originality of this study lies in its thorough application of action research to measure and refine the outcomes of circular economy strategies in retailing. This novel approach provides substantial insights into the potential of the circular economy to drive practical innovations in business practices within retail.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ijrdm-04-2024-0192","type":"journal-article","created":{"date-parts":[[2024,10,28]],"date-time":"2024-10-28T11:15:46Z","timestamp":1730114146000},"page":"109-126","source":"Crossref","is-referenced-by-count":9,"title":["Action research on circular economy strategies in\u00a0fashion retail"],"prefix":"10.1108","volume":"53","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7979-3944","authenticated-orcid":false,"given":"Susana C.","family":"Silva","sequence":"first","affiliation":[]},{"given":"Carolina Rocha","family":"Neiva","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5900-2121","authenticated-orcid":false,"given":"Joana Carmo","family":"Dias","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,10,29]]},"reference":[{"key":"key2024122306343882000_ref001","doi-asserted-by":"publisher","DOI":"10.1016\/j.resconrec.2019.104448","article-title":"Analyzing disposition decisions for sustainable reverse logistics: triple Bottom Line approach","volume":"150","year":"2019","journal-title":"Resources, Conservation and Recycling"},{"key":"key2024122306343882000_ref002","doi-asserted-by":"publisher","first-page":"648","DOI":"10.1016\/j.spc.2021.06.018","article-title":"Organisational identity and circular economy: are inter and intra organisational learning, lean management and zero waste practices worth pursuing?","volume":"28","year":"2021","journal-title":"Sustainable Production and Consumption"},{"key":"key2024122306343882000_ref003","doi-asserted-by":"publisher","article-title":"Challenges of textile industry in the framework of Circular Economy: case from Latvia","year":"2021","DOI":"10.1051\/e3sconf\/202125501014"},{"key":"key2024122306343882000_ref004","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2020.107844","article-title":"Industry 4.0 adoption and 10R advance manufacturing capabilities for sustainable development","volume":"231","year":"2021","journal-title":"International Journal of Production Economics"},{"issue":"8","key":"key2024122306343882000_ref005","doi-asserted-by":"publisher","first-page":"3484","DOI":"10.1002\/bse.2590","article-title":"How circular is the circular economy? 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