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The effect of pleasant ambient scents on consumer responses is examined using meta-regression analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show a positive effect of pleasant ambient scent on all responses in both sectors, while the effects on cognitive and behavioural responses are stronger in hospitality than retailing. Moreover, the scent effects in hospitality research vary with method aspects, including sampling frame, research design, setting and location.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The findings provide theoretical insights on the sensory tangibilization of experience and methodological insights on designing scent research.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The stronger effect of pleasant ambient scents on cognitive and behavioural responses in a hospitality environment signals that contextual differences should not be neglected. Moreover, hospitality researchers need to stay vigilant to the methodological influence on the findings about scent effects. These findings enrich the sensory marketing literature, in which contextual comparison is scarce.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ijrdm-08-2023-0508","type":"journal-article","created":{"date-parts":[[2024,4,4]],"date-time":"2024-04-04T13:28:32Z","timestamp":1712237312000},"page":"461-476","source":"Crossref","is-referenced-by-count":4,"title":["A meta-analytic comparison of scent effect between retailing and hospitality"],"prefix":"10.1108","volume":"52","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7107-3360","authenticated-orcid":false,"given":"Lawrence Hoc Nang","family":"Fong","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7157-1378","authenticated-orcid":false,"given":"Erin Yirun","family":"Wang","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6660-4072","authenticated-orcid":false,"given":"Benigno Glenn R.","family":"Ricaforte","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4044-0030","authenticated-orcid":false,"given":"Rui Augusto","family":"Costa","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,4,5]]},"reference":[{"key":"key2024050706194225100_ref001","article-title":"The effect of crossmodal congruency between ambient scent and the store environment on consumer reactions","year":"2016"},{"issue":"9","key":"key2024050706194225100_ref002","doi-asserted-by":"publisher","first-page":"1367","DOI":"10.1002\/mar.21537","article-title":"Mapping the jungle: a bibliometric analysis of research into construal level theory","volume":"38","year":"2021","journal-title":"Psychology and Marketing"},{"issue":"2","key":"key2024050706194225100_ref003","doi-asserted-by":"publisher","first-page":"62","DOI":"10.1016\/j.jdmm.2013.03.001","article-title":"Exploring the conceptualization of the sensory dimension of tourist experiences","volume":"2","year":"2013","journal-title":"Journal of Destination Marketing and Management"},{"key":"key2024050706194225100_ref004","unstructured":"Air-Scent (2019), \u201cA scent branding guide to hotel air fresheners and fragrances\u201d, available at: https:\/\/www.airscent.com\/scent-branding-guide-hotel-air-freshener-fragrances\/(accessed 3 August 2023)."},{"issue":"3","key":"key2024050706194225100_ref005","doi-asserted-by":"publisher","first-page":"265","DOI":"10.1080\/08853134.2022.2049602","article-title":"Within sniffing distance: impact of ambient scent and physical distancing on consumer comfort with frontline employees","volume":"42","year":"2022","journal-title":"Journal of Personal Selling and Sales Management"},{"issue":"2","key":"key2024050706194225100_ref006","doi-asserted-by":"publisher","first-page":"243","DOI":"10.1016\/S0022-4359(99)00007-X","article-title":"Scents in the marketplace: explaining a fraction of olfaction","volume":"75","year":"1999","journal-title":"Journal of Retailing"},{"issue":"13","key":"key2024050706194225100_ref007","doi-asserted-by":"publisher","first-page":"81","DOI":"10.1108\/IJRDM-12-2021-0588","article-title":"Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores","volume":"51","year":"2023","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"1","key":"key2024050706194225100_ref008","doi-asserted-by":"publisher","first-page":"155","DOI":"10.5539\/ijms.v6n1p155","article-title":"The effect of ambient scents on consumer responses: consumer type and his accompaniment state as moderating variables","volume":"6","year":"2014","journal-title":"International Journal of Marketing Studies"},{"key":"key2024050706194225100_ref009","unstructured":"Brooks, C. 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