{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,25]],"date-time":"2025-11-25T06:49:52Z","timestamp":1764053392326,"version":"3.41.2"},"reference-count":43,"publisher":"Emerald","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,6,15]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>\u2013 The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>\u2013 A survey was developed to assess brand awareness of Portuguese green wine brands and brand personality using Aaker\u2019s brand personality framework. Multiple correspondence analysis was used in this study to present the relative positioning of the top-of-mind green wine brands.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>\u2013 Despite the large number of green wine brands available on the market, six brands dominate in terms of brand awareness. Top-of-mind green wine brands are marked with clear and distinctive brand personality, and a small subset of brand personality attributes serve as significant criteria for brand positioning.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Practical implications<\/jats:title>\n                  <jats:p>\u2013 The results of the present study could be beneficial for academics and practitioners, as it reveals that the top-of-mind brands within a specific viticulture area could exhibit a clear positioning based on personality traits. Therefore, brand personality traits might provide a mechanism for wine managers to distinguish or differentiate their wines.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>\u2013 This work contributes to the findings of previous studies held to study brand personality perceptions. From a theoretical point of view, this paper reflects the usage of one the most popular instruments for brand personality measurement in a wine market context.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/ijwbr-05-2014-0025","type":"journal-article","created":{"date-parts":[[2015,6,1]],"date-time":"2015-06-01T03:53:42Z","timestamp":1433130822000},"page":"125-142","source":"Crossref","is-referenced-by-count":16,"title":["Assessing brand personality associations of top-of-mind wine brands"],"prefix":"10.1108","volume":"27","author":[{"given":"Ana","family":"Brochado","sequence":"first","affiliation":[{"name":"Marketing, Operations and General Management, Instituto Universit\u00e1rio de Lisboa (ISCTE-IUL) & Business Research Unit (BRU-IUL), Lisboa, Portugal"}]},{"given":"Rui","family":"Vinhas da Silva","sequence":"additional","affiliation":[{"name":"Marketing, Operations and General Management, Instituto Universit\u00e1rio de Lisboa (ISCTE-IUL) & Business Research Unit (BRU-IUL), Lisboa, Portugal."}]},{"given":"Peter","family":"LaPlaca","sequence":"additional","affiliation":[{"name":"Department of Management and Marketing, Barney School of Business, University of Hartford, Vernon, Connecticut, USA."}]}],"member":"140","reference":[{"unstructured":"Aaker, D.A.\n           (1996),                   Building Strong Brands                , The Free Press, New York, NY.","key":"2025072819224122100_b1"},{"issue":"3","key":"2025072819224122100_b2","doi-asserted-by":"crossref","first-page":"347","DOI":"10.1177\/002224379703400304","article-title":"Dimensions of brand personality","volume":"34","author":"","year":"1997","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"2025072819224122100_b3","first-page":"19","article-title":"Brand personality and brand equity research: past developments and future directions","volume":"11","author":"","year":"2014","journal-title":"The IUP Journal of Brand Management"},{"issue":"2","key":"2025072819224122100_b4","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1080\/00913367.2006.10639226","article-title":"The influence of metaphors and product type on brand personality perceptions and attitudes","volume":"35","author":"","year":"2006","journal-title":"Journal of Advertising"},{"issue":"1","key":"2025072819224122100_b5","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1108\/17511061011035198","article-title":"Appellation as an indicator of quality","volume":"22","author":"","year":"2010","journal-title":"International Journal of Wine Business Research"},{"issue":"2","key":"2025072819224122100_b6","first-page":"16","article-title":"A practical guide to the use of correspondence analysis in marketing research","volume":"14","author":"","year":"2003","journal-title":"Marketing Bulletin"},{"issue":"1","key":"2025072819224122100_b7","first-page":"191","article-title":"The role of brand image, product involvement, and knowledge in explaining consumer behaviour of counterfeits: direct and indirect effects","volume":"45","author":"","year":"2011","journal-title":"European Journal of Marketing"},{"issue":"3","key":"2025072819224122100_b8","doi-asserted-by":"crossref","first-page":"170","DOI":"10.1108\/17511060710817212","article-title":"A charming little cabernet: effects of wine label design on purchase intent and brand personality","volume":"19","author":"","year":"2007","journal-title":"International Journal of Wine Business Research"},{"issue":"3","key":"2025072819224122100_b9","doi-asserted-by":"crossref","first-page":"193","DOI":"10.1080\/09571260600556666","article-title":"The Australian online wine-buying consumer: motivational and behavioural perspectives","volume":"16","author":"","year":"2005","journal-title":"Journal of Wine Research"},{"issue":"1","key":"2025072819224122100_b10","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/S0969-6989(97)00039-8","article-title":"Brand equity and retailer acceptance of brand extensions","volume":"6","author":"","year":"1999","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"3","key":"2025072819224122100_b11","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1007\/s11002-013-9232-7","article-title":"Brand personality: a meta-analytic review of antecedents and consequences","volume":"24","author":"","year":"2013","journal-title":"Marketing Letters"},{"issue":"3","key":"2025072819224122100_b12","doi-asserted-by":"crossref","first-page":"183","DOI":"10.1108\/10610421211228801","article-title":"Wine label design and personality preferences of millennials","volume":"21","author":"","year":"2012","journal-title":"Journal of Product and Brand Management"},{"issue":"2","key":"2025072819224122100_b13","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1108\/10610420610658938","article-title":"Are brands forever? How brand knowledge and relationships affect current a future purchases?","volume":"15","author":"","year":"2006","journal-title":"Journal of Product and Brand Management"},{"issue":"4","key":"2025072819224122100_b14","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1108\/07363760510605308","article-title":"Product personality and its influence on consumer preference","volume":"22","author":"","year":"2005","journal-title":"Journal of Consumer Marketing"},{"unstructured":"Greenacre, M.J.\n           (1984),                   Theory and Applications of Correspondence Analysis                , Academic Press, London.","key":"2025072819224122100_b15"},{"unstructured":"Hair, J.\n          , Black, W.C., Babin, B.J. and Anderson, R. (2009),                   Multivariate Data Analysis                , Prentice Hall, Upper Saddle River, NJ.","key":"2025072819224122100_b16"},{"issue":"3","key":"2025072819224122100_b17","doi-asserted-by":"crossref","first-page":"288","DOI":"10.1108\/17511061011075400","article-title":"Cue incongruity in wine personality formation and purchasing","volume":"22","author":"","year":"2010","journal-title":"International Journal of Wine Business Research"},{"issue":"5","key":"2025072819224122100_b18","doi-asserted-by":"crossref","first-page":"292","DOI":"10.1108\/10610420510616322","article-title":"Effective marketing of small brands: niche positions, attribute loyalty and direct marketing","volume":"14","author":"","year":"2005","journal-title":"Journal of Product and Brand Management"},{"issue":"4","key":"2025072819224122100_b19","doi-asserted-by":"crossref","first-page":"276","DOI":"10.1108\/17511060710837427","article-title":"Regional brand image and perceived wine quality: the consumer perspective","volume":"19","author":"","year":"2007","journal-title":"International Journal of Wine Business Research"},{"issue":"1","key":"2025072819224122100_b20","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/002224299305700101","article-title":"Conceptualising, measuring, and managing consumer based brand equity","volume":"57","author":"","year":"1993","journal-title":"Journal of Marketing"},{"issue":"4","key":"2025072819224122100_b21","doi-asserted-by":"crossref","first-page":"595","DOI":"10.1086\/346254","article-title":"Brand synthesis: the multidimensionality of brand knowledge","volume":"29","author":"","year":"2003","journal-title":"Journal of Consumer Research"},{"unstructured":"Keller, K.L.\n           (2008),                   Strategic Brand Management                , 3rd ed, Prentice Hall, Upper Saddle River, NJ.","key":"2025072819224122100_b22"},{"issue":"3","key":"2025072819224122100_b23","doi-asserted-by":"crossref","first-page":"243","DOI":"10.1108\/eb022593","article-title":"Examination of the brand personality and brand attitude within the apparel product category","volume":"4","author":"","year":"2000","journal-title":"Journal of Fashion Marketing and Management"},{"issue":"5","key":"2025072819224122100_b24","doi-asserted-by":"crossref","first-page":"338","DOI":"10.1108\/10610420910981819","article-title":"One brand perception? Or many? The heterogeneity of intra-brand knowledge","volume":"18","author":"","year":"2009","journal-title":"Journal of Product and Brand Management"},{"issue":"9","key":"2025072819224122100_b25","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1016\/j.jbusres.2006.06.001","article-title":"Direct and indirect effects of self-image congruence on brand loyalty","volume":"59","author":"","year":"2006","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025072819224122100_b26","first-page":"11","article-title":"Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context","volume":"13","author":"","year":"2006","journal-title":"South Asian Journal of Management"},{"issue":"5","key":"2025072819224122100_b27","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1002\/mar.20167","article-title":"Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution","volume":"24","author":"","year":"2007","journal-title":"Psychology and Marketing"},{"issue":"2","key":"2025072819224122100_b28","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1108\/10610421011033467","article-title":"Impact of brand personality on three major relational consequences (trust, attachment, and commitment) to the brand","volume":"19","author":"","year":"2010","journal-title":"Journal of Product and Brand Management"},{"issue":"4","key":"2025072819224122100_b30","doi-asserted-by":"crossref","first-page":"586","DOI":"10.1037\/0022-3514.56.4.586","article-title":"The structure of interpersonal traits: wiggins\u2019s circumflex and the five-factor model","volume":"56","author":"","year":"1989","journal-title":"Journal of Personality and Social Psychology"},{"unstructured":"Malhotra, N.\n           and Birks, D. (2007),                   Marketing Research: An Applied Approach                , Pearson Education, London.","key":"2025072819224122100_b29"},{"issue":"9","key":"2025072819224122100_b31","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1108\/EUM0000000000589","article-title":"Risk reduction strategies used in the purchase of wine in the UK","volume":"23","author":"","year":"1989","journal-title":"European Journal of Marketing"},{"issue":"4","key":"2025072819224122100_b32","doi-asserted-by":"crossref","first-page":"264","DOI":"10.1057\/palgrave.bm.2540222","article-title":"An exploration of the brand identity-brand image linkage: a communications perspective","volume":"12","author":"","year":"2005","journal-title":"Journal of Brand Management"},{"issue":"4","key":"2025072819224122100_b33","doi-asserted-by":"crossref","first-page":"362","DOI":"10.1108\/13522750710819702","article-title":"Communicating brand personality: are the web sites doing the talking for food SMEs?","volume":"10","author":"","year":"2007","journal-title":"Qualitative Market Research: An International Journal"},{"issue":"3","key":"2025072819224122100_b34","doi-asserted-by":"crossref","first-page":"64","DOI":"10.1509\/JMKG.72.3.064","article-title":"Holistic package design and consumer brand impressions","volume":"72","author":"","year":"2008","journal-title":"Journal of Marketing"},{"issue":"3","key":"2025072819224122100_b35","doi-asserted-by":"crossref","first-page":"175","DOI":"10.1108\/07363760910954118","article-title":"A comparison of brand personality and brand user-imagery congruence","volume":"26","author":"","year":"2009","journal-title":"Journal of Consumer Marketing"},{"issue":"6","key":"2025072819224122100_b36","doi-asserted-by":"crossref","first-page":"79","DOI":"10.2501\/jar-40-6-79-83","article-title":"How personality makes a difference","volume":"40","author":"","year":"2000","journal-title":"Journal of Advertising Research"},{"issue":"3","key":"2025072819224122100_b37","doi-asserted-by":"crossref","first-page":"294","DOI":"10.1108\/14502191211265343","article-title":"The Portuguese online wine buying consumer: characteristics, motivations and behaviour","volume":"7","author":"","year":"2012","journal-title":"EuroMed Journal of Business"},{"issue":"3","key":"2025072819224122100_b38","doi-asserted-by":"crossref","first-page":"363","DOI":"10.1002\/agr.20091","article-title":"Geography versus brands in a global wine market","volume":"22","author":"","year":"2006","journal-title":"Agribusiness"},{"issue":"4","key":"2025072819224122100_b39","doi-asserted-by":"crossref","first-page":"97","DOI":"10.1509\/jimk.12.4.97.53217","article-title":"Real differences between local and international brands: strategic implications for international marketers","volume":"12","author":"","year":"2004","journal-title":"Journal of International Marketing"},{"issue":"4","key":"2025072819224122100_b40","doi-asserted-by":"crossref","first-page":"334","DOI":"10.1207\/s15327663jcp1504_8","article-title":"Brand personality structures in the United States and Korea: common and culture-specific factors","volume":"15","author":"","year":"2005","journal-title":"Journal of Consumer Psychology"},{"issue":"7","key":"2025072819224122100_b42","doi-asserted-by":"crossref","first-page":"897","DOI":"10.1016\/j.jbusres.2011.12.008","article-title":"Towards a micro conception of brand personality: an application for print media brands in a French context","volume":"66","author":"","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072819224122100_b43","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1177\/0092070305276147","article-title":"The role of brand personality in charitable giving: an assessment and validation","volume":"33","author":"","year":"2005","journal-title":"Academy of Marketing Science"},{"issue":"2","key":"2025072819224122100_frd1","doi-asserted-by":"crossref","first-page":"58","DOI":"10.1108\/eb008757","article-title":"The importance of wine label information","volume":"15","author":"","year":"2003","journal-title":"International Journal of Wine Marketing"}],"container-title":["International Journal of Wine Business Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/IJWBR-05-2014-0025","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IJWBR-05-2014-0025\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/ijwbr\/article-pdf\/27\/2\/125\/1062806\/ijwbr-05-2014-0025.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/ijwbr\/article-pdf\/27\/2\/125\/1062806\/ijwbr-05-2014-0025.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,28]],"date-time":"2025-07-28T23:23:00Z","timestamp":1753744980000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/ijwbr\/article\/27\/2\/125\/156398\/Assessing-brand-personality-associations-of-top-of"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,6,15]]},"references-count":43,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2015,6,15]]}},"URL":"https:\/\/doi.org\/10.1108\/ijwbr-05-2014-0025","relation":{},"ISSN":["1751-1062","1751-1070"],"issn-type":[{"type":"print","value":"1751-1062"},{"type":"electronic","value":"1751-1070"}],"subject":[],"published":{"date-parts":[[2015,6,15]]}}}