{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T02:35:59Z","timestamp":1769740559993,"version":"3.49.0"},"reference-count":55,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2018,3,12]],"date-time":"2018-03-12T00:00:00Z","timestamp":1520812800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJWBR"],"published-print":{"date-parts":[[2018,3,12]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This paper aims to examine the main determinants of brand equity in the context of brands defined by their region of origin, as is the case for Portuguese green wine.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Data were collected from a sample of wine consumers in Portugal through personal interviews (N = 200). Structural equation modelling was then applied to study the causal relationships between brand equity and its dimensions (i.e. brand loyalty, brand awareness, perceived quality and brand association) for top-of-mind green wine brands, based on Aaker\u2019s conceptual Framework (Aaker, 1991).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The study\u2019s results reveal that brand loyalty is the most influential dimension of brand equity for Portuguese green wine and that the links between brand equity and both brand association and perceived quality are significant. These findings can help Portuguese wineries to prioritise \u2013 and allocate resources across \u2013 brand equity dimensions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Although the literature identifies dimensions of brand equity in other industries, the literature on the wine market is still sparse. This study, therefore, contributes to expanding this body of knowledge.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ijwbr-07-2016-0023","type":"journal-article","created":{"date-parts":[[2018,1,31]],"date-time":"2018-01-31T19:13:27Z","timestamp":1517426007000},"page":"2-18","source":"Crossref","is-referenced-by-count":19,"title":["Brand equity in the Portuguese vinho verde \u201cgreen wine\u201d market"],"prefix":"10.1108","volume":"30","author":[{"given":"Ana","family":"Brochado","sequence":"first","affiliation":[]},{"given":"Fernando","family":"Oliveira","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020093005051875400_ref001","volume-title":"Managing Brand Equity: Capitalizing on the Value of a Brand Name","year":"1991"},{"issue":"3","key":"key2020093005051875400_ref002","doi-asserted-by":"crossref","first-page":"102","DOI":"10.2307\/41165845","article-title":"Measuring brand equity across products and 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