{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T14:39:52Z","timestamp":1770993592755,"version":"3.50.1"},"reference-count":39,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2018,11,19]],"date-time":"2018-11-19T00:00:00Z","timestamp":1542585600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJWBR"],"published-print":{"date-parts":[[2018,11,19]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to verify if the gender effects described in the wine consumer behaviour literature, namely, concerning information search and the motivations to buy, may be explained by the mediating effect of subjective knowledge, taking into consideration that the importance of knowledge in the decision process is gender specific.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A path analysis was modelled with an exogenous variable (gender), a mediating variable (subjective knowledge) and four dependent variables (need for information and three motivational dimensions). The model was assessed with empirical data obtained from a sample of 523 shoppers in large supermarkets in the areas of Lisbon and Oporto, Portugal. Structured interviews were conducted at checkout, collecting information on the relevant variables. Scales measuring the latent variables (knowledge, information and motivation) were previously validated through confirmatory factor analysis in a sample of 217 wine consumers.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Subjective knowledge fully mediates the effects of gender on motivation and information needs. Men think of themselves as more knowledgeable in wines and the mediation effect explains why, compared to women, they use less personal information sources and are more motivated to purchase wine.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The authors suggest promotion programmes in large supermarkets focussing on opportunities for wine knowledge development.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study contributes to the literature by introducing and validating an alternative formulation of gender effects on wine shopping, emphasising the role of the purchaser\u2019s perceived or subjective knowledge.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ijwbr-07-2017-0049","type":"journal-article","created":{"date-parts":[[2018,10,16]],"date-time":"2018-10-16T07:08:43Z","timestamp":1539673723000},"page":"481-492","source":"Crossref","is-referenced-by-count":9,"title":["Gender, knowledge and motivation for wine purchasing"],"prefix":"10.1108","volume":"30","author":[{"given":"Carlos Peixeira","family":"Marques","sequence":"first","affiliation":[]},{"given":"Ana Teresa Bernardo","family":"Guia","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"4","key":"key2020092607314295300_ref001","doi-asserted-by":"crossref","first-page":"327","DOI":"10.1108\/17511060710837454","article-title":"Women wine consumers: information search and retailing implications","volume":"19","year":"2007","journal-title":"International Journal of Wine Business Research"},{"issue":"9","key":"key2020092607314295300_ref002","doi-asserted-by":"crossref","first-page":"974","DOI":"10.1016\/j.jbusres.2007.10.005","article-title":"Does customer sex influence the relationship between perceived quality and share of wallet?","volume":"61","year":"2008","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020092607314295300_ref003","doi-asserted-by":"crossref","first-page":"250","DOI":"10.1057\/thr.2009.14","article-title":"Wine consumers information search: gender differences and implications for the hospitality industry","volume":"9","year":"2009","journal-title":"Tourism and Hospitality Research"},{"issue":"6","key":"key2020092607314295300_ref004","doi-asserted-by":"crossref","first-page":"415","DOI":"10.1108\/07363760910988238","article-title":"Gender differences in information search: implications for retailing","volume":"26","year":"2009","journal-title":"Journal of Consumer Marketing"},{"issue":"11","key":"key2020092607314295300_ref005","doi-asserted-by":"crossref","first-page":"1002","DOI":"10.1002\/mar.20310","article-title":"Using emotional benefits as a differentiation strategy in saturated markets","volume":"26","year":"2009","journal-title":"Psychology and Marketing"},{"issue":"1","key":"key2020092607314295300_ref006","doi-asserted-by":"crossref","first-page":"117","DOI":"10.1300\/J047v17n01_07","article-title":"An Occasion-Based segmentation approach to the wine market in Denmark","volume":"17","year":"2005","journal-title":"Journal of International Food and Agribusiness Marketing"},{"issue":"1","key":"key2020092607314295300_ref007","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1108\/07363761211193019","article-title":"A market segmentation approach to esteem and efficacy in information search","volume":"29","year":"2012","journal-title":"The Journal of Consumer Marketing"},{"issue":"1","key":"key2020092607314295300_ref008","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1086\/209031","article-title":"The effects of product class knowledge on information search behavior","volume":"12","year":"1985","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"key2020092607314295300_ref009","doi-asserted-by":"crossref","first-page":"353","DOI":"10.1108\/00070701111116437","article-title":"A consumer-oriented segmentation study in the Swiss wine market","volume":"113","year":"2011","journal-title":"British Food Journal"},{"issue":"1","key":"key2020092607314295300_ref010","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1108\/07363761111101903","article-title":"Consumer behaviour and sensory preference differences: implications for wine product marketing","volume":"28","year":"2011","journal-title":"The Journal of Consumer Marketing"},{"key":"key2020092607314295300_ref011","volume-title":"Structural Equation Modeling with Amos: Basic Concepts, Applications, and Programming","year":"2016"},{"key":"key2020092607314295300_ref012","first-page":"57","article-title":"Shopaholics, spendaholics, and the question of gender","volume-title":"I Shop, Therefore I Am: Compulsive Buying and the Search for Self","year":"2000"},{"issue":"3","key":"key2020092607314295300_ref013","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1080\/10454440801985894","article-title":"Why do people drink wine? 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