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The result is a more descriptive model that better explains consumers\u2019 decision to use mobile banking services.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>For practitioners, understanding the key constructs is crucial to design, refine and implement mobile banking services that achieve high consumer acceptance and value, and with the right amount of game techniques in them.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The globalization of business and systems is fuelling the need to acquire a deeper understanding of the impact of gamification in acceptance within the financial industry. This is the first time to the knowledge that UTAUT2 theory and a gamification construct are combined in a mobile banking acceptance work, supported by data from a South American country, enriching the existing literature on this subject and providing new insights into how game techniques influences individual behaviour.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/intr-10-2015-0295","type":"journal-article","created":{"date-parts":[[2017,1,11]],"date-time":"2017-01-11T09:58:11Z","timestamp":1484128691000},"page":"118-139","source":"Crossref","is-referenced-by-count":175,"title":["Why so serious? 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