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This case study took two and a half years, and the research information was collected in documents, meetings, observations and interviews.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The study provides empirical evidence pointing to the funneling of collective attention induced by the studied platform. The use of an innovation platform was engaging the collective attention to the incremental innovation of processes to the detriment of products' disruptive innovation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The authors\u2019 findings contribute to developing an IS mindfulness theory and designing sociotechnical arrangements that expand organizational mindfulness. The analysis of the gathered research information resulted in a first explanation for the impact of using IT artifacts on organizational mindfulness. 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