{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,27]],"date-time":"2026-02-27T19:35:44Z","timestamp":1772220944149,"version":"3.50.1"},"reference-count":77,"publisher":"Emerald","issue":"12","license":[{"start":{"date-parts":[[2020,5,15]],"date-time":"2020-05-15T00:00:00Z","timestamp":1589500800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JBIM"],"published-print":{"date-parts":[[2020,5,15]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this study is to understand and compare how business-to-business (B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) on their social media marketing (SMM) programmes and how the investment is handled in these type of marketing programmes.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A mixed-methods approach involving multiple cases and a survey was used. Data were collected from personal interviews with eight professionals responsible for SMM management, from four B2B and four B2C companies, complemented with responses to a web-based survey by the other 28 companies\u2019 marketing managers.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results show that there are some differences between B2B and B2C companies regarding SMM evaluation and investment but in general marketing managers for both types of firms use simple metrics to evaluate their SMM programmes. The main measures used relate to awareness, engagement and reach and most of the metrics identified are interaction-related.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>Given the complex and sensitive nature of the subject, more research is needed focussed on providing additional evidence from a larger sample of B2B and B2C organizations to allow the extension of the finding to the population as the non-probabilistic nature and size of the current sample impose that the findings should be interpreted carefully. Future research should focus on understanding what the firm\u2019s characteristics predict the importance and level of effort placed in SMM and the barriers to ROI measurement in SMM programmes, especially in B2B firms.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The current findings confirm that the topic of SMM ROI evaluation is not a priority for B2C or B2B companies. There is a need for an update of their online marketing strategy, namely, on budget definition and allocation. Furthermore, companies should increase the autonomy of SM managers, as they are dependent from marketing managers and hire specialized professionals devoted to SMM in both B2C and B2B companies.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The findings of this study contribute to improve the understanding of the evaluation of SMM and to extend the literature on the subject. It also provides a relevant advance into the assessment and understanding on the measures used to evaluate the effectiveness of SMM programmes by offering a comparison on how B2B and B2C use metrics and allocate resources to the SMM management.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jbim-06-2019-0291","type":"journal-article","created":{"date-parts":[[2020,5,14]],"date-time":"2020-05-14T07:07:24Z","timestamp":1589440044000},"page":"2097-2110","source":"Crossref","is-referenced-by-count":32,"title":["How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C"],"prefix":"10.1108","volume":"35","author":[{"given":"Susana C.","family":"Silva","sequence":"first","affiliation":[]},{"given":"Paulo Alexandre Oliveira","family":"Duarte","sequence":"additional","affiliation":[]},{"given":"Sara Resende","family":"Almeida","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"8","key":"key2021030813460629200_ref001","doi-asserted-by":"crossref","first-page":"1098","DOI":"10.1108\/JBIM-07-2016-0148","article-title":"Why and how are social media used in a B2B context, and which stakeholders are involved?","volume":"32","year":"2017","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"2","key":"key2021030813460629200_ref002","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1362\/147539215X14373846805824","article-title":"Social media practices in SME marketing activities: a theoretical framework and research agenda","volume":"14","year":"2015","journal-title":"Journal of Customer Behaviour"},{"key":"key2021030813460629200_ref003","unstructured":"Bartholomew, D. (2009), \u201cMeasuring influence in social media\u201d, available at: https:\/\/metricsman.wordpress.com\/2009\/06\/04\/measuring-influence-in-social-media\/ (accessed 26 December 2019)."},{"key":"key2021030813460629200_ref004","unstructured":"Bartholomew, D. (2010), \u201cRelief from your social media ROI angst\u201d, available at: https:\/\/metricsman.wordpress.com\/2010\/02\/25\/relief-from-your-social-media-roi-angst\/ (accessed 26 December 2019)."},{"key":"key2021030813460629200_ref005","unstructured":"Bartholomew, D. (2011), \u201cSocial media measurement 2011: five things to forget and five things to learn\u201d, available at: https:\/\/metricsman.wordpress.com\/2010\/12\/30\/social-media-measurement-2011-five-things-to-forget-and-five-things-to-learn\/ (accessed 15 August 2019)."},{"issue":"4","key":"key2021030813460629200_ref006","first-page":"544","article-title":"Qualitative case study methodology: study design and implementation for novice researchers","volume":"13","year":"2008","journal-title":"The Qualitative Report"},{"issue":"8","key":"key2021030813460629200_ref007","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1108\/JBIM-10-2016-268","article-title":"The impact of social media on the B2B CMO","volume":"31","year":"2016","journal-title":"Journal of Business & Industrial Marketing"},{"key":"key2021030813460629200_ref008","unstructured":"Blanchard, O. (2009), \u201cOlivier Blanchard basics of social media ROI\u201d, available at: www.slideshare.net\/thebrandbuilder\/olivier-blanchard-basics-of-social-media-roi (accessed 26 December 2019)."},{"key":"key2021030813460629200_ref009","volume-title":"Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization","year":"2011"},{"issue":"5","key":"key2021030813460629200_ref010","doi-asserted-by":"crossref","first-page":"693","DOI":"10.1108\/JBIM-11-2014-0244","article-title":"Social media as a resource in SMEs\u2019 sales process","volume":"32","year":"2017","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"8","key":"key2021030813460629200_ref011","doi-asserted-by":"crossref","first-page":"971","DOI":"10.1108\/JBIM-10-2016-270","article-title":"Businesses and mobile social media capability","volume":"31","year":"2016","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"12","key":"key2021030813460629200_ref012","first-page":"1","article-title":"The rise of the networked enterprise: web 2.0 finds its payday","volume":"19","year":"2010","journal-title":"McKinsey Quarterly"},{"key":"key2021030813460629200_ref013","unstructured":"Campbell, C. (2011), \u201cSocial analytics tools for measuring the impact of your social media marketing campaign\u201d, available at: www.lakeshorebranding.com\/company\/blog\/social-analytics-tools-for-measuring-the-impact-of-your-social-media-marketing-campaign\/ (accessed 26 December 2019)."},{"issue":"1","key":"key2021030813460629200_ref014","doi-asserted-by":"crossref","first-page":"46","DOI":"10.1080\/15456870.2015.972282","article-title":"Social media: defining","volume":"23","year":"2015","journal-title":"Atlantic Journal of Communication"},{"issue":"6","key":"key2021030813460629200_ref015","first-page":"769","article-title":"Social media effectiveness for small businesses: concept and measurement","volume":"5","year":"2014","journal-title":"Journal of Business and Economics"},{"issue":"1","key":"key2021030813460629200_ref016","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1509\/jm.16.0055","article-title":"Improving consumer mindset metrics and shareholder value through social media: the different roles of owned and earned media","volume":"82","year":"2018","journal-title":"Journal of Marketing"},{"key":"key2021030813460629200_ref017","volume-title":"Basic Research Methods for Librarians","year":"2010","edition":"5th ed."},{"issue":"4","key":"key2021030813460629200_ref018","first-page":"243","article-title":"How large U.S. companies can use twitter and other social media to gain business value","volume":"9","year":"2010","journal-title":"MIS Quarterly Executive"},{"key":"key2021030813460629200_ref019","first-page":"16","article-title":"5 Lessons to learn about social media","year":"2013","journal-title":"Main Street Practitioner"},{"key":"key2021030813460629200_ref020","unstructured":"Dorflinger, T. (2011), \u201cSocial media measurement: how to legitimize the effort in online communication\u201d, Thesis Submitted to the University of Applied Sciences FH Joanneum Graz."},{"key":"key2021030813460629200_ref021","unstructured":"Etlinger, S. and Li, C. (2011), \u201cA framework for social analytics, altimeter group\u201d, available at: https:\/\/faculty.darden.virginia.edu\/gbus8630\/doc\/altimetersocialanalytics081011final-110810105257-phpapp01.pdf"},{"key":"key2021030813460629200_ref022","article-title":"Using metrics to measure social media success at your firm","year":"2017","journal-title":"Accounting Today"},{"issue":"1","key":"key2021030813460629200_ref023","first-page":"26","article-title":"Social media or snake oil","volume":"97","year":"2011","journal-title":"ABA Journal"},{"issue":"3","key":"key2021030813460629200_ref024","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1057\/dbm.2009.16","article-title":"ROI in social media: a look at the arguments","volume":"16","year":"2009","journal-title":"Journal of Database Marketing & Customer Strategy Management"},{"issue":"11","key":"key2021030813460629200_ref025","doi-asserted-by":"crossref","first-page":"637","DOI":"10.19030\/jber.v10i11.7363","article-title":"Return on investment for social media: a proposed framework for understanding, implementing, and measuring the return","volume":"10","year":"2012","journal-title":"Journal of Business & Economics Research (JBER)"},{"key":"key2021030813460629200_ref026","unstructured":"Gillin, P. (2010), \u201cMaking the ROI case for social media\u201d, Ad Age, available at: http:\/\/adage.com\/article\/btob\/making-roi-case-social-media\/279614\/ (accessed 26 December 2019)."},{"key":"key2021030813460629200_ref027","first-page":"8","article-title":"Why numbers, invites and visits are not enough: evaluating the user experience in social eco-systems","volume-title":"SOTICS 2011: The First International Conference on Social Eco-Informatics","year":"2011"},{"issue":"3","key":"key2021030813460629200_ref028","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1016\/j.bushor.2011.01.007","article-title":"We\u2019re all connected: the power of the social media ecosystem","volume":"54","year":"2011","journal-title":"Business Horizons"},{"key":"key2021030813460629200_ref029","unstructured":"Headley, M. (2015), Social Media Marketing Trends: A 2015 Survey and Report on Social Media Marketing Practices and Software Usage, available at: http:\/\/get.simplymeasured.com\/rs\/simplymeasured2\/images\/2015SocialMarketingTrendsReportTrustRadius.pdf"},{"issue":"3","key":"key2021030813460629200_ref030","doi-asserted-by":"crossref","first-page":"311","DOI":"10.1177\/1094670510375460","article-title":"The impact of new media on customer relationships","volume":"13","year":"2010","journal-title":"Journal of Service Research"},{"issue":"3","key":"key2021030813460629200_ref031","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jm.15.0033","article-title":"Brand buzz in the echoverse","volume":"80","year":"2016","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2021030813460629200_ref032","first-page":"41","article-title":"Can you measure the ROI of your social media marketing?","volume":"52","year":"2010","journal-title":"MIT Sloan Management Review"},{"key":"key2021030813460629200_ref033","first-page":"1","article-title":"Why do people use social media? Empirical findings and a new theoretical framework for social media goal pursuit?","year":"2012","journal-title":"Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit (January 17)"},{"key":"key2021030813460629200_ref034","volume-title":"The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment","year":"2014"},{"issue":"6","key":"key2021030813460629200_ref035","doi-asserted-by":"crossref","first-page":"761","DOI":"10.1108\/JBIM-05-2013-0118","article-title":"Analysis of content creation in social media by B2B companies","volume":"30","year":"2015","journal-title":"Journal of Business & Industrial Marketing"},{"key":"key2021030813460629200_ref036","doi-asserted-by":"crossref","first-page":"169","DOI":"10.1016\/j.indmarman.2018.01.001","article-title":"A comparison of social media marketing between B2B, B2C and mixed business models","volume":"81","year":"2019","journal-title":"Industrial Marketing Management"},{"key":"key2021030813460629200_ref037","unstructured":"Jackson, D. (2017), \u201cUltimate guide to measuring social media ROI\u201d, available at: https:\/\/sproutsocial.com\/insights\/social-media-roi-guide\/ (accessed 26 December 2019)."},{"key":"key2021030813460629200_ref038","doi-asserted-by":"crossref","first-page":"606","DOI":"10.1016\/j.chb.2013.07.047","article-title":"Social media utilization in business-to-business relationships of technology industry firms","volume":"30","year":"2014","journal-title":"Computers in Human Behavior"},{"key":"key2021030813460629200_ref039","first-page":"3898","article-title":"Return on investment in social media \u2013 does the hype pay off? Towards an assessment of the profitability of social media in organizations","year":"2012","journal-title":"45th Annual Hawaii International Conference on System Sciences"},{"issue":"6","key":"key2021030813460629200_ref040","doi-asserted-by":"crossref","first-page":"711","DOI":"10.1108\/JBIM-04-2013-0095","article-title":"Antecedents of social media B2B use in an industrial marketing context: customers\u2019 view","volume":"30","year":"2015","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"3","key":"key2021030813460629200_ref041","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.bushor.2011.01.005","article-title":"Social media? Get serious! Understanding the functional building blocks of social media","volume":"54","year":"2011","journal-title":"Business Horizons"},{"issue":"1","key":"key2021030813460629200_ref042","first-page":"55","article-title":"Increasing the ROI of social media marketing","volume":"54","year":"2012","journal-title":"MIT Sloan Management Review"},{"key":"key2021030813460629200_ref043","doi-asserted-by":"crossref","first-page":"80","DOI":"10.1016\/j.indmarman.2016.01.001","article-title":"Usability perspective on social media sites\u2019 adoption in the B2B context","volume":"54","year":"2016","journal-title":"Industrial Marketing Management"},{"key":"key2021030813460629200_ref044","unstructured":"Lake, C. (2009), \u201c35 Social media KPIs to help measure engagement\u201d, Econsultancy, available at: https:\/\/econsultancy.com\/blog\/4887-35-social-media-kpis-to-help-measure-engagement (accessed 30 November 2019)."},{"issue":"5","key":"key2021030813460629200_ref045","doi-asserted-by":"crossref","first-page":"730","DOI":"10.1108\/JBIM-10-2016-0242","article-title":"Adoption strategies of social media in B2B firms: a multiple case study approach","volume":"33","year":"2018","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"8","key":"key2021030813460629200_ref046","first-page":"74","article-title":"Measuring web 2.0 efficiency","volume":"11","year":"2009","journal-title":"Annales Universitatis Apulensis Series Oeconomica"},{"issue":"7","key":"key2021030813460629200_ref047","doi-asserted-by":"crossref","first-page":"1153","DOI":"10.1016\/j.indmarman.2011.09.009","article-title":"Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands","volume":"40","year":"2011","journal-title":"Industrial Marketing Management"},{"issue":"1","key":"key2021030813460629200_ref048","doi-asserted-by":"crossref","first-page":"94","DOI":"10.1080\/15252019.2009.10722165","article-title":"Social media measurement: it\u2019s not impossible","volume":"10","year":"2009","journal-title":"Journal of Interactive Advertising"},{"issue":"3","key":"key2021030813460629200_ref049","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1002\/jcaf.20674","article-title":"Understanding and measuring the value of social media","volume":"22","year":"2011","journal-title":"Journal of Corporate Accounting & Finance"},{"key":"key2021030813460629200_ref050","unstructured":"Owyang, J. (2010), \u201cFramework: the social media ROI pyramid\u201d, Altimeter Group, available at: www.web-strategist.com\/blog\/2010\/12\/13\/framework-the-social-media-roi-pyramid\/ (accessed 12 August 2019)."},{"issue":"1","key":"key2021030813460629200_ref051","first-page":"14","article-title":"The impact of social media usage on consumer buying behavior","volume":"5","year":"2012","journal-title":"Advances in Management"},{"issue":"2","key":"key2021030813460629200_ref052","doi-asserted-by":"crossref","first-page":"175","DOI":"10.1177\/1094670509344213","article-title":"Dashboards & marketing: why, what, how and which research is needed?","volume":"12","year":"2009","journal-title":"Journal of Service Research"},{"issue":"4","key":"key2021030813460629200_ref053","doi-asserted-by":"crossref","first-page":"281","DOI":"10.1016\/j.intmar.2013.09.007","article-title":"Social media metrics \u2013 a framework and guidelines for managing social media","volume":"27","year":"2013","journal-title":"Journal of Interactive Marketing"},{"key":"key2021030813460629200_ref054","volume-title":"ROI of Social Media: How to Improve the Return on Your Social Marketing Investment","year":"2011"},{"key":"key2021030813460629200_ref055","article-title":"The ROI of social media marketing","year":"2010"},{"issue":"7","key":"key2021030813460629200_ref056","doi-asserted-by":"crossref","first-page":"1009","DOI":"10.1108\/JBIM-06-2016-0122","article-title":"From websites to social media: exploring the adoption of internet marketing in emerging industrial markets","volume":"32","year":"2017","journal-title":"Journal of Business & Industrial Marketing"},{"key":"key2021030813460629200_ref057","doi-asserted-by":"crossref","first-page":"89","DOI":"10.1016\/j.indmarman.2015.05.005","article-title":"Determinants of social media adoption by B2B organizations","volume":"51","year":"2015","journal-title":"Industrial Marketing Management"},{"key":"key2021030813460629200_ref058","volume-title":"Case Study Research in Practice","year":"2009"},{"key":"key2021030813460629200_ref059","doi-asserted-by":"publisher","DOI":"10.1007\/s40315-013-0039-6","article-title":"Multiple Case Study Analysis","volume-title":"The Guilford Press","year":"2006"},{"key":"key2021030813460629200_ref060","unstructured":"Statista (2017), \u201cNumber of social media users worldwide 2010-2020\u201d, available at: www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/"},{"key":"key2021030813460629200_ref061","unstructured":"Statista (2020), \u201cSocial media advertising worldwide\u201d, available at: www.statista.com\/outlook\/220\/100\/social-media-advertising\/worldwide (accessed 31 March 2020)."},{"key":"key2021030813460629200_ref062","unstructured":"Stelzner, M.A. (2016), Social Media Marketing Industry Report, Social Media Examiner, available at: www.socialmediaexaminer.com\/social-media-marketing-industry-report-2016\/"},{"key":"key2021030813460629200_ref063","volume-title":"Social Media Metrics: How to Measure and Optimize Your Marketing Investment","year":"2010"},{"key":"key2021030813460629200_ref064","volume-title":"EMarketing: The Essential Guide to Marketing in a Digital World","year":"2013"},{"key":"key2021030813460629200_ref065","volume-title":"How to Do Your Case Study","year":"2015","edition":"2nd ed."},{"key":"key2021030813460629200_ref066","article-title":"HOW to: calculate the ROI of your social media campaign","year":"2010"},{"key":"key2021030813460629200_ref067","volume-title":"How to Make Money with Social Media: An Insider\u2019s Guide on Using New and Emerging Media to Grow Your Business","year":"2014","edition":"2nd ed."},{"key":"key2021030813460629200_ref068","volume-title":"Advertising 2.0: Social Media Marketing in a Web 2.0 World","year":"2008","edition":"1st ed."},{"key":"key2021030813460629200_ref069","volume-title":"Social Media Marketing","year":"2014","edition":"2nd ed."},{"key":"key2021030813460629200_ref070","first-page":"1","article-title":"Understanding social media ROI in SMEs IRC-2015 understanding social media ROI in SMEs","year":"2015","journal-title":"Proceedings of International Organization for Research and Development \u2013 IRC2015"},{"issue":"1","key":"key2021030813460629200_ref071","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1080\/00913367.2017.1405754","article-title":"Engagement with social media and social media advertising: the differentiating role of platform type","volume":"47","year":"2018","journal-title":"Journal of Advertising"},{"issue":"8","key":"key2021030813460629200_ref072","doi-asserted-by":"crossref","first-page":"1125","DOI":"10.1108\/JBIM-10-2016-0250","article-title":"Social media capability in B2B marketing: toward a definition and a research model","volume":"32","year":"2017","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"3","key":"key2021030813460629200_ref073","doi-asserted-by":"crossref","first-page":"275","DOI":"10.1016\/j.bushor.2011.01.008","article-title":"Social spending: managing the social media mix","volume":"54","year":"2011","journal-title":"Business Horizons"},{"key":"key2021030813460629200_ref074","article-title":"Case study research and applications: design and methods","volume-title":"Sixth Edit","year":"2018"},{"issue":"1","key":"key2021030813460629200_ref075","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1177\/0022242919888477","article-title":"A theories-in-use approach to building marketing theory","volume":"84","year":"2020","journal-title":"Journal of Marketing"},{"issue":"7","key":"key2021030813460629200_ref076","article-title":"How social media usage influences B2B customer loyalty: roles of trust and purchase risk","volume":"34","year":"2019","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"6","key":"key2021030813460629200_ref077","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1109\/MIS.2010.151","article-title":"Social media analytics and intelligence","volume":"25","year":"2010","journal-title":"IEEE Intelligent Systems"}],"container-title":["Journal of Business &amp; Industrial Marketing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-06-2019-0291\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-06-2019-0291\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:22:24Z","timestamp":1753395744000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jbim\/article\/35\/12\/2097-2110\/397672"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,5,15]]},"references-count":77,"journal-issue":{"issue":"12","published-print":{"date-parts":[[2020,5,15]]}},"alternative-id":["10.1108\/JBIM-06-2019-0291"],"URL":"https:\/\/doi.org\/10.1108\/jbim-06-2019-0291","relation":{},"ISSN":["0885-8624","0885-8624"],"issn-type":[{"value":"0885-8624","type":"print"},{"value":"0885-8624","type":"print"}],"subject":[],"published":{"date-parts":[[2020,5,15]]}}}