{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T19:05:04Z","timestamp":1754161504509,"version":"3.41.2"},"reference-count":13,"publisher":"Emerald","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,3,22]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>The purpose of this paper is to integrate and extend existing knowledge about marketing performance assessment, making a case for a measurement system identifying five categories of metrics on which attention should be focused.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>The paper is organized in three parts. It starts with a summary of the current state of knowledge about marketing performance assessment, followed by the presentation of the model in terms of its rationale and architecture. Then, the metrics that make up the model are explained and operationalized. Lastly, a concluding note is presented.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>Both scholars and managers have been calling for methods and concepts addressing the how and why marketing succeeds or fails. The author believes that certain metrics, when integrated into a holistic and actionable framework, can have a positive and transformational impact on the way marketing is measured in organizations.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>Metrics are meaningless when viewed in isolation. Yet, most of the literature on the subject focus on individual indicators. Also, it tends to overemphasize marketing outcomes. This work offers a complementary view to what has already been written on the subject, suggesting a performance assessment model that highlights requirements\/prerequisites, processes, outcomes and organizational context.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/jbs-10-2021-0170","type":"journal-article","created":{"date-parts":[[2022,1,31]],"date-time":"2022-01-31T00:09:18Z","timestamp":1643587758000},"page":"96-104","source":"Crossref","is-referenced-by-count":1,"title":["Marketing performance: aligning people, processes, and results"],"prefix":"10.1108","volume":"44","author":[{"given":"Ant\u00f3nio","family":"Pimenta da Gama","sequence":"first","affiliation":[{"name":"Universidade Europeia, IADE, UNIDCOM\/IADE, Unidade de Investiga\u00e7\u00e3o em Design e Comunica\u00e7\u00e3o Ant\u00f3nio Pimenta da Gama is based at the Department of Marketing, Faculdade de Design, Tecnologia e Comunica\u00e7\u00e3o, , Lisboa,","place":["Portugal"]}]}],"member":"140","published-online":{"date-parts":[[2022,2,1]]},"reference":[{"issue":"3","key":"2025072820264026700_ref001","doi-asserted-by":"publisher","first-page":"193","DOI":"10.1080\/0965254X.2013.876073","article-title":"Value-creating mechanisms within the market orientation performance relationship: a meta-analysis","volume":"22","author":"Doyle","year":"2014","journal-title":"Journal of Strategic Marketing"},{"issue":"6","key":"2025072820264026700_ref002","doi-asserted-by":"publisher","first-page":"173","DOI":"10.1509\/JM.15.0414","article-title":"Demonstrating the value of marketing","volume":"80","author":"Hanssens","year":"2016","journal-title":"Journal of Marketing"},{"issue":"2","key":"2025072820264026700_ref003","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jm.15.0287","article-title":"Assessing performance outcomes in marketing","volume":"80","author":"Katsikeas","year":"2016","journal-title":"Journal of Marketing"},{"issue":"6","key":"2025072820264026700_ref004","doi-asserted-by":"publisher","first-page":"36","DOI":"10.1509\/JM.15.0414","article-title":"Creating enduring customer value","volume":"80","author":"Kumar","year":"2016","journal-title":"Journal of Marketing"},{"key":"2025072820264026700_ref005","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1017\/CBO9780511753695.006","article-title":"The conceptual and operational delineation of performance","volume-title":"Business Performance Measurement","author":"Lebas","year":"2002"},{"issue":"1","key":"2025072820264026700_ref006","doi-asserted-by":"publisher","first-page":"32","DOI":"10.1016\/j.ijresmar.2020.08.003","article-title":"The right metrics for marketing-mix decisions","volume":"38","author":"Mintz","year":"2020","journal-title":"International Journal of Research in Marketing"},{"key":"2025072820264026700_ref007","unstructured":"Ringel, M., Baeza, R., Panandiker, R. and Harnoss, J.D. (2020), \u201cWhen It Comes to Innovation, Once Is Not Enough\u201d, Boston Consulting Group Report-June, available at https:\/\/www.bcg.com\/publications\/2020\/most-innovative-companies\/serial-innovation (accessed 7 April 2021)."},{"issue":"4","key":"2025072820264026700_ref008","doi-asserted-by":"publisher","first-page":"76","DOI":"10.1509\/jmkg.68.4.76.42721","article-title":"Measuring marketing productivity: current knowledge and Future Direction","volume":"68","author":"Rust","year":"2004","journal-title":"Journal of Marketing"},{"volume-title":"Marketing Payback \u2013 Is Your Marketing Profitable","year":"2005","author":"Shaw","key":"2025072820264026700_ref009"},{"volume-title":"Transforming Performance Measurement \u2013 Rethinking the Way We Measure and Drive Organizational Success","year":"2007","author":"Spitzer","key":"2025072820264026700_ref010"},{"key":"2025072820264026700_ref011","volume-title":"Managing Innovation: Integrating Technological, Market and Organizational Change","author":"Tidd","year":"2013","edition":"5th ed."},{"key":"2025072820264026700_ref012","unstructured":"CMO Survey\n           (2020), \u201cCovid-19 and the State of Marketing-Special Edition\u201d, available at https:\/\/cmosurvey.org\/wp-content\/uploads\/2020\/06\/The_CMO_Survey-Highlights-and_Insights_Report-June-2020.pdf (accessed 3 February 2021)."},{"key":"2025072820264026700_ref013","unstructured":"CMO Survey\n           (2019), \u201cHighlights and Insights Report\u201d, available at https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/CMO\/us-the-cmo-survey-fall-2019.pdf (accessed 21 January 2021)."}],"container-title":["Journal of Business Strategy"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBS-10-2021-0170\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/jbs\/article-pdf\/44\/2\/96\/1393192\/jbs-10-2021-0170.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/jbs\/article-pdf\/44\/2\/96\/1393192\/jbs-10-2021-0170.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,29]],"date-time":"2025-07-29T00:26:51Z","timestamp":1753748811000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/jbs\/article\/44\/2\/96\/205996\/Marketing-performance-aligning-people-processes"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,2,1]]},"references-count":13,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2023,3,22]]}},"URL":"https:\/\/doi.org\/10.1108\/jbs-10-2021-0170","relation":{},"ISSN":["0275-6668","2052-1197"],"issn-type":[{"type":"print","value":"0275-6668"},{"type":"electronic","value":"2052-1197"}],"subject":[],"published":{"date-parts":[[2022,2,1]]}}}