{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,25]],"date-time":"2026-03-25T22:46:25Z","timestamp":1774478785119,"version":"3.50.1"},"reference-count":73,"publisher":"Emerald","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>This research analysed visitors\u2019 trust in and perceptions of the authenticity and value of the World Heritage (WH) brand based on theories of information seeking behaviour and perceived value.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>Data were obtained through a self-administrated online survey and the 818 questionnaires completed. Quantitative methods were applied including PLS-SEM modelling.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>The findings show that trust in the WH brand influences individuals\u2019 perceptions of WH sites (WHSs), and brand authenticity is an important determinant of visitors\u2019 perceived WHS value.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>This study extends the existing theoretical research on WH brand management and tourism behaviour by evaluating data on natural, tangible and intangible WHSs.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/jchmsd-04-2023-0037","type":"journal-article","created":{"date-parts":[[2024,8,4]],"date-time":"2024-08-04T23:23:09Z","timestamp":1722813789000},"source":"Crossref","is-referenced-by-count":5,"title":["World heritage 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