{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T14:32:31Z","timestamp":1761921151462,"version":"3.41.2"},"reference-count":115,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2023,8,29]],"date-time":"2023-08-29T00:00:00Z","timestamp":1693267200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JCM"],"published-print":{"date-parts":[[2023,11,27]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions, as well as promotions, on impulse buying (IB). Specifically, this study takes a two-faceted approach to IB, considering both affective IB and cognitive IB.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A proposed model of IB is tested using a mall intercept survey.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The findings provide evidence for the two-dimensional nature of IB. Cognitive and affective IB are affected differently by promotions and emotions, and in turn, have different impacts on cognitive dissonance (CD). Specifically, promotions have a positive effect only on cognitive IB, while positive emotions have a positive effect only on affective IB. Additionally, cognitive IB positively affects CD, while affective IB does not.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>Future research could explore different types of IB and unplanned purchases, consider the valence and arousal dimensions of emotions and examine how technological changes impact IB. Additionally, studying satisfaction as a mediator between IB and cognitive dissonance can contribute to the understanding of IB post-purchase outcomes.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>By tailoring promotional techniques to cognitive IB and using positive emotions to stimulate affective IB, retailers can enhance the effectiveness of strategies. Furthermore, post-purchase strategies can be developed to reduce the negative effects of CD.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>By exploring the different dimensions of IB and their relationships with CD, this study enhances our understanding of the underlying processes and mechanisms that drive consumer IB behavior during and after shopping trips.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jcm-09-2020-4116","type":"journal-article","created":{"date-parts":[[2023,8,25]],"date-time":"2023-08-25T07:19:06Z","timestamp":1692947946000},"page":"884-896","source":"Crossref","is-referenced-by-count":6,"title":["Understanding impulse buying: a two-faceted tale"],"prefix":"10.1108","volume":"40","author":[{"given":"Cherouk Amr","family":"Yassin","sequence":"first","affiliation":[]},{"given":"Ana Maria","family":"Soares","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,8,29]]},"reference":[{"issue":"1","key":"key2023112307165579100_ref001","first-page":"17","article-title":"Factors affecting impulsive buying behaviour with mediating role of positive mood: an empirical study","volume":"8","year":"2019","journal-title":"European Online Journal of Natural and Social Sciences"},{"issue":"11","key":"key2023112307165579100_ref002","doi-asserted-by":"crossref","first-page":"367","DOI":"10.13106\/jafeb.2020.vol7.no11.367","article-title":"Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance: the mediating role of impulse buying behavior","volume":"7","year":"2020","journal-title":"The Journal of Asian Finance, Economics and Business"},{"issue":"2","key":"key2023112307165579100_ref003","doi-asserted-by":"crossref","first-page":"86","DOI":"10.1016\/j.jretconser.2013.11.004","article-title":"A meta-analysis of consumer impulse buying","volume":"21","year":"2014","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"3","key":"key2023112307165579100_ref004","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling modelling in practice: a review and recommended two-step approach","volume":"103","year":"1988","journal-title":"Psychological Bulletin"},{"issue":"2","key":"key2023112307165579100_ref005","doi-asserted-by":"crossref","first-page":"94","DOI":"10.1177\/0092070395232002","article-title":"Salesperson stereotypes, consumer emotions, and their impact on information processing","volume":"23","year":"1995","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2023112307165579100_ref006","first-page":"148","article-title":"Convenience sampling","volume":"1","year":"2008","journal-title":"Encyclopedia of Survey Research Methods"},{"volume-title":"Losing Control: How and Why People Fail at Self-Regulation","year":"1994","key":"key2023112307165579100_ref007"},{"issue":"3","key":"key2023112307165579100_ref008","doi-asserted-by":"crossref","first-page":"345","DOI":"10.1287\/mksc.1030.0052","article-title":"The effects of free sample promotions on incremental brand sales","volume":"23","year":"2004","journal-title":"Marketing Science"},{"issue":"2","key":"key2023112307165579100_ref009","doi-asserted-by":"crossref","first-page":"169","DOI":"10.1016\/S0022-4359(99)80092-X","article-title":"Impulse buying: modeling its precursors","volume":"74","year":"1998","journal-title":"Journal of Retailing"},{"key":"key2023112307165579100_ref010","doi-asserted-by":"crossref","first-page":"164","DOI":"10.1016\/j.jretconser.2017.02.001","article-title":"A structural equation model of impulse buying behaviour in grocery retailing","volume":"36","year":"2017","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"11","key":"key2023112307165579100_ref011","doi-asserted-by":"crossref","first-page":"913","DOI":"10.1016\/S0895-4356(98)00082-1","article-title":"Translating health status questionnaires and evaluating their quality: the IQOLA project approach","volume":"51","year":"1998","journal-title":"Journal of Clinical Epidemiology"},{"issue":"2","key":"key2023112307165579100_ref012","doi-asserted-by":"crossref","first-page":"204","DOI":"10.1016\/j.im.2016.06.001","article-title":"The state of online impulse-buying research: a literature analysis","volume":"54","year":"2017","journal-title":"Information and Management"},{"issue":"3","key":"key2023112307165579100_ref013","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1080\/09593969.2011.578798","article-title":"Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behaviour","volume":"21","year":"2011","journal-title":"The International Review of Retail, Distribution, and Consumer Research"},{"issue":"4","key":"key2023112307165579100_ref014","doi-asserted-by":"crossref","first-page":"298","DOI":"10.1108\/IJRDM-04-2013-0074","article-title":"Moderating effects of situational characteristics on impulse buying","volume":"42","year":"2014","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"1","key":"key2023112307165579100_ref015","doi-asserted-by":"crossref","first-page":"227","DOI":"10.1111\/j.1559-1816.2012.00977.x","article-title":"The effect of companion\u2019s gender on impulsive purchasing: the moderating factor of cohesiveness and susceptibility to interpersonal influence: companion\u2019s gender and impulsive purchasing","volume":"43","year":"2013","journal-title":"Journal of Applied Social Psychology"},{"issue":"5","key":"key2023112307165579100_ref016","doi-asserted-by":"crossref","first-page":"430","DOI":"10.1080\/10548408.2012.691393","article-title":"The antecedents of consumer online buying impulsiveness on a travel website: individual internal factor perspectives","volume":"29","year":"2012","journal-title":"Journal of Travel and Tourism Marketing"},{"key":"key2023112307165579100_ref017","first-page":"227","article-title":"Cognitive dissonance and the social group","volume-title":"Applied Social Research. Attitudes, Behaviour, and Social Context: The Role of Norms and Group Membership","year":"2000"},{"issue":"3","key":"key2023112307165579100_ref018","doi-asserted-by":"crossref","first-page":"303","DOI":"10.1177\/002224377601300313","article-title":"Cognitive dissonance and consumer behaviour: a review of the evidence","volume":"13","year":"1976","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2023112307165579100_ref02000","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1016\/j.jretai.2005.01.002","article-title":"Effects of pricing and promotion on consumer perceptions: it depends on how you frame it","volume":"81","year":"2005","journal-title":"Journal of Retailing"},{"issue":"1","key":"key2023112307165579100_ref019","doi-asserted-by":"crossref","first-page":"20","DOI":"10.1108\/17505930910945714","article-title":"External and internal trigger cues of impulse buying online","volume":"3","year":"2009","journal-title":"Direct Marketing: An International Journal"},{"issue":"4","key":"key2023112307165579100_ref02100","first-page":"408","article-title":"Shopping motives, emotional states and","volume":"66","year":"1990","journal-title":"Journal of Retailing"},{"issue":"5","key":"key2023112307165579100_ref020","doi-asserted-by":"crossref","first-page":"565","DOI":"10.1108\/JCM-07-2017-2279","article-title":"Dissonant cognitions: from psychological discomfort to motivation to change","volume":"36","year":"2019","journal-title":"Journal of Consumer Marketing"},{"issue":"11","key":"key2023112307165579100_ref021","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1002\/1520-6793(200011)17:11<955::AID-MAR3>3.0.CO;2-J","article-title":"Temptation and resistance: an integrated model of consumption impulse formation and enactment","volume":"17","year":"2000","journal-title":"Psychology and Marketing"},{"issue":"3","key":"key2023112307165579100_ref02400","doi-asserted-by":"crossref","first-page":"283","DOI":"10.1016\/0022-4359(94)90037-X","article-title":"Store atmosphere and purchasing behavior","volume":"70","year":"1994","journal-title":"Journal of Retailing"},{"issue":"1","key":"key2023112307165579100_ref022","doi-asserted-by":"publisher","first-page":"87","DOI":"10.1108\/JCM-03-2019-3129","article-title":"Entertain me, I\u2019ll stay longer! the influence of types of entertainment on mall shoppers' emotions and behavior","volume":"37","year":"2020","journal-title":"Journal of Consumer Marketing"},{"issue":"2","key":"key2023112307165579100_ref023","doi-asserted-by":"crossref","first-page":"437","DOI":"10.1108\/APJML-01-2018-0005","article-title":"Consumer attitude towards sales promotion techniques: a multi-country study","volume":"31","year":"2019","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"volume-title":"A Theory of Cognitive Dissonance","year":"1957","key":"key2023112307165579100_ref024"},{"issue":"4","key":"key2023112307165579100_ref025","doi-asserted-by":"crossref","first-page":"307","DOI":"10.1057\/jt.2009.20","article-title":"Designing competitive loyalty programs: how types of program programs affect customer equity","volume":"17","year":"2009","journal-title":"Journal of Targeting, Measurement and Analysis for Marketing"},{"issue":"4","key":"key2023112307165579100_ref026","doi-asserted-by":"crossref","first-page":"291","DOI":"10.1108\/17473611011093925","article-title":"Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers","volume":"11","year":"2010","journal-title":"Young Consumers"},{"issue":"2","key":"key2023112307165579100_ref027","first-page":"203","article-title":"Impact of different types of in-store displays on consumer purchase behavior","volume":"18","year":"2021","journal-title":"Journal of Retailing"},{"issue":"1","key":"key2023112307165579100_ref03100","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1016\/S0022-4359(03)00004-6","article-title":"Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level","volume":"79","year":"2003","journal-title":"Journal of Retailing"},{"key":"key2023112307165579100_ref028","first-page":"119","article-title":"Action-based model of dissonance: a review, integration, and expansion of conceptions of cognitive conflict","volume":"41","year":"2009","journal-title":"Journal of Advances in Experimental Social Psychology"},{"issue":"4","key":"key2023112307165579100_ref029","doi-asserted-by":"crossref","first-page":"532","DOI":"10.1287\/mnsc.47.4.532.9832","article-title":"Learning and forgetting: modelling optimal product sampling over time","volume":"47","year":"2001","journal-title":"Management Science"},{"issue":"5","key":"key2023112307165579100_ref030","doi-asserted-by":"crossref","first-page":"376","DOI":"10.1108\/07363761111150026","article-title":"Impulse purchases of groceries in France and Sweden","volume":"28","year":"2011","journal-title":"Journal of Consumer Marketing"},{"issue":"1","key":"key2023112307165579100_ref031","first-page":"45","article-title":"Model of impulse buying behaviour","volume":"9","year":"2017","journal-title":"BVIMSR\u2019s Journal of Management Research"},{"key":"key2023112307165579100_ref032","first-page":"179","article-title":"Toward understanding the role of affect in cognition","volume-title":"Handbook of Social Cognition","year":"1984"},{"issue":"3","key":"key2023112307165579100_ref033","doi-asserted-by":"crossref","first-page":"384","DOI":"10.1007\/s11747-019-00670-w","article-title":"Impulse buying: a meta-analytic review","volume":"48","year":"2020","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2023112307165579100_ref034","doi-asserted-by":"publisher","first-page":"456","DOI":"10.1016\/j.jbusres.2017.08.024","article-title":"Self-congruence, brand attachment and compulsive buying","volume":"99","year":"2019","journal-title":"Journal of Business Research"},{"issue":"9","key":"key2023112307165579100_ref035","doi-asserted-by":"crossref","first-page":"2740","DOI":"10.19026\/rjaset.5.4800","article-title":"Consumer reflections on \u2018buy one get one free\u2019 (BOGO) promotion scheme \u2013 an empirical study in Malaysia","volume":"5","year":"2013","journal-title":"Research Journal of Applied Sciences, Engineering and Technology"},{"issue":"3\/4","key":"key2023112307165579100_ref036","first-page":"367","article-title":"Factors influencing impulse buying during an online purchase","volume":"7","year":"2007","journal-title":"Electronic Commerce Research"},{"issue":"2","key":"key2023112307165579100_ref037","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1207\/S15327663JCP1202_08","article-title":"The influence of culture on consumer impulsive buying behaviour","volume":"12","year":"2002","journal-title":"Journal of Consumer Psychology"},{"issue":"11\/12","key":"key2023112307165579100_ref038","doi-asserted-by":"crossref","first-page":"2033","DOI":"10.1108\/EJM-12-2011-0776","article-title":"The elaboration likelihood model: review, critique and research agenda","volume":"48","year":"2014","journal-title":"European Journal of Marketing"},{"issue":"2","key":"key2023112307165579100_ref04300","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1108\/17511060910967962","article-title":"The role of perceived risk in wine purchase decisions in restaurants","volume":"21","year":"2009","journal-title":"International Journal of Wine Business Research"},{"issue":"7","key":"key2023112307165579100_ref039","doi-asserted-by":"crossref","first-page":"513","DOI":"10.1016\/S0148-2963(01)00249-1","article-title":"A model of consumer response to two retail sales promotion techniques","volume":"56","year":"2003","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2023112307165579100_ref040","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1016\/j.ijresmar.2006.10.005","article-title":"Do loyalty programs really enhance behavioural loyalty? An empirical analysis accounting for self-selecting members","volume":"24","year":"2007","journal-title":"International Journal of Research in Marketing"},{"issue":"3","key":"key2023112307165579100_ref041","doi-asserted-by":"crossref","first-page":"274","DOI":"10.1111\/j.1470-6431.2009.00770.x","article-title":"The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour","volume":"33","year":"2009","journal-title":"International Journal of Consumer Studies"},{"key":"key2023112307165579100_ref042","doi-asserted-by":"crossref","first-page":"244","DOI":"10.1016\/j.jretconser.2018.07.016","article-title":"Collaborative consumption as C2C trading: analyzing the effects of materialism and price consciousness","volume":"44","year":"2018","journal-title":"Journal of Retail and Consumer Services"},{"issue":"4","key":"key2023112307165579100_ref043","doi-asserted-by":"crossref","first-page":"288","DOI":"10.1207\/s15327663jcp1504_3","article-title":"How does shopping with others influence impulsive purchasing?","volume":"15","year":"2005","journal-title":"Journal of Consumer Psychology"},{"issue":"1","key":"key2023112307165579100_ref044","first-page":"59","article-title":"Exploring impulse purchasing on the internet","volume":"31","year":"2004","journal-title":"Advances in Consumer Research"},{"volume-title":"Research with Hispanic Populations","year":"1991","key":"key2023112307165579100_ref045"},{"issue":"4","key":"key2023112307165579100_ref046","doi-asserted-by":"crossref","first-page":"48","DOI":"10.9790\/487X-16444855","article-title":"Personality-its impact on impulse buying behaviour among the retail customers in Cochin city","volume":"16","year":"2014","journal-title":"IOSR Journal of Business and Management"},{"issue":"1","key":"key2023112307165579100_ref047","first-page":"103","article-title":"Sales promotion and brand loyalty: some new insights","volume":"2","year":"2015","journal-title":"International Journal of Education and Social Science"},{"issue":"1\/2","key":"key2023112307165579100_ref048","doi-asserted-by":"crossref","first-page":"87","DOI":"10.1108\/03090560810840925","article-title":"The influence of loyalty programme membership on customer purchase behaviour","volume":"42","year":"2008","journal-title":"European Journal of Marketing"},{"issue":"2","key":"key2023112307165579100_ref049","doi-asserted-by":"crossref","first-page":"106","DOI":"10.1086\/209470","article-title":"Are studies of dark side variables confounded by socially desirable responding? The case of materialism","volume":"23","year":"1996","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"key2023112307165579100_ref050","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1016\/j.jbusres.2009.01.008","article-title":"Perceived benefits of loyalty programs: scale development and implications for relational strategies","volume":"63","year":"2010","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2023112307165579100_ref051","doi-asserted-by":"crossref","first-page":"244","DOI":"10.1108\/08876041011040640","article-title":"External equity, loyalty program membership, and service recovery","volume":"24","year":"2010","journal-title":"Journal of Services Marketing"},{"issue":"3","key":"key2023112307165579100_ref052","first-page":"149","article-title":"A review of impulse buying behaviour","volume":"5","year":"2013","journal-title":"International Journal of Marketing Studies"},{"issue":"1","key":"key2023112307165579100_ref053","first-page":"116","article-title":"Impact of sale promotion techniques on consumers' impulse buying behaviour towards apparels at Bangalore","volume":"4","year":"2015","journal-title":"Asian Journal of Management Sciences and Education"},{"issue":"1","key":"key2023112307165579100_ref05800","doi-asserted-by":"crossref","first-page":"26","DOI":"10.1509\/jmkr.40.1.26.19131","article-title":"Incommensurate resources: not just more of the same","volume":"40","year":"2003","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"key2023112307165579100_ref054","doi-asserted-by":"crossref","first-page":"236","DOI":"10.1016\/j.jretai.2015.12.002","article-title":"Which categories and brands to promote with targeted coupons to reward and to develop customers in supermarkets?","volume":"92","year":"2016","journal-title":"Journal of Retailing"},{"key":"key2023112307165579100_ref055","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1016\/j.jretconser.2014.10.004","article-title":"Pre-and post-purchase stage in impulse buying: the role of mood and satisfaction","volume":"22","year":"2015","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"4","key":"key2023112307165579100_ref056","first-page":"304","article-title":"In-store sampling and impulsive buying behaviour: an empirical approach","volume":"2","year":"2016","journal-title":"Journal of Applied Research"},{"issue":"12","key":"key2023112307165579100_ref06300","doi-asserted-by":"crossref","first-page":"1108","DOI":"10.1002\/mar.20315","article-title":"Effectiveness of price discounts and premium promotions","volume":"26","year":"2009","journal-title":"Psychology and Marketing"},{"issue":"6","key":"key2023112307165579100_ref057","doi-asserted-by":"crossref","first-page":"765","DOI":"10.1016\/j.jbusres.2006.01.014","article-title":"If I touch it, I have to have it: individual and environmental influences on impulse purchasing","volume":"59","year":"2006","journal-title":"Journal of Business Research"},{"issue":"5","key":"key2023112307165579100_ref06500","doi-asserted-by":"crossref","first-page":"847","DOI":"10.1037\/0022-3514.41.5.847","article-title":"Personal involvement as a determinant of argument-based persuasion","volume":"41","year":"1981","journal-title":"Journal of Personality and Social Psychology"},{"issue":"7","key":"key2023112307165579100_ref058","doi-asserted-by":"crossref","first-page":"745","DOI":"10.1016\/j.jbusres.2010.07.007","article-title":"Impulse buying and variety seeking: similarities and differences","volume":"64","year":"2011","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2023112307165579100_ref059","doi-asserted-by":"crossref","first-page":"87","DOI":"10.1207\/s15327663jcp0502_01","article-title":"Measuring and modifying consumer impulsiveness: a cost-benefit accessibility framework","volume":"5","year":"1996","journal-title":"Journal of Consumer Psychology"},{"volume-title":"Sales Promotion Management","year":"1989","key":"key2023112307165579100_ref06800"},{"issue":"3","key":"key2023112307165579100_ref060","doi-asserted-by":"crossref","first-page":"542","DOI":"10.1509\/jmkr.47.3.542","article-title":"The effect of sales promotions on the size and composition of the shopping basket: regulatory compatibility from framing and temporal restrictions","volume":"47","year":"2010","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2023112307165579100_ref061","doi-asserted-by":"crossref","first-page":"251","DOI":"10.1086\/208514","article-title":"The ritual dimension of consumer behaviour","volume":"12","year":"1985","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"key2023112307165579100_ref062","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1086\/209105","article-title":"The buying impulse","volume":"14","year":"1987","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"key2023112307165579100_ref063","doi-asserted-by":"crossref","first-page":"305","DOI":"10.1086\/209452","article-title":"Normative influences on impulsive buying behaviour","volume":"22","year":"1995","journal-title":"Journal of Consumer Research"},{"key":"key2023112307165579100_ref064","first-page":"23","article-title":"Consuming impulses","volume":"12","year":"1985","journal-title":"Advances in Consumer Research"},{"issue":"2","key":"key2023112307165579100_ref065","doi-asserted-by":"crossref","first-page":"289","DOI":"10.14414\/jebav.v16i2.186","article-title":"Cherry-pick, shopping satisfaction, and market maven","volume":"16","year":"2013","journal-title":"Journal of Economics, Business and Accountancy Ventura"},{"issue":"1","key":"key2023112307165579100_ref066","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1177\/03079459994317","article-title":"Linking thoughts to feelings: investigating cognitive appraisals and consumption emotions in a mixed-emotions context","volume":"30","year":"2002","journal-title":"Journal of the Academy of Marketing Science"},{"volume-title":"The Routledge Companion to Identity and Consumption","year":"2013","key":"key2023112307165579100_ref067"},{"issue":"4","key":"key2023112307165579100_ref068","doi-asserted-by":"crossref","first-page":"719","DOI":"10.1037\/0022-3514.69.4.719","article-title":"The structure of psychological well-being revisited","volume":"69","year":"1995","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"key2023112307165579100_ref069","doi-asserted-by":"crossref","first-page":"45","DOI":"10.2753\/JEC1086-4415180102","article-title":"Optimal product-sampling strategies in social networks: how many and whom to target?","volume":"18","year":"2013","journal-title":"International Journal of Electronic Commerce"},{"issue":"3","key":"key2023112307165579100_ref070","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/00913367.2001.10673641","article-title":"Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects","volume":"30","year":"2001","journal-title":"Journal of Advertising"},{"issue":"5\/6","key":"key2023112307165579100_ref071","first-page":"473","article-title":"Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework","volume":"26","year":"2010","journal-title":"Journal of Marketing Management"},{"issue":"3","key":"key2023112307165579100_ref072","doi-asserted-by":"crossref","first-page":"276","DOI":"10.1016\/j.jbusres.2009.03.013","article-title":"Impulse buying and variety seeking: a trait-correlates perspective","volume":"63","year":"2010","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2023112307165579100_ref073","doi-asserted-by":"crossref","first-page":"795","DOI":"10.1086\/209015","article-title":"The theory of reasoned action applied to coupon usage","volume":"11","year":"1984","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"key2023112307165579100_ref074","doi-asserted-by":"crossref","first-page":"397","DOI":"10.1002\/smj.385","article-title":"An assessment of the use of structural equation modelling in strategic management research","volume":"25","year":"2004","journal-title":"Strategic Management Journal"},{"issue":"4","key":"key2023112307165579100_ref075","doi-asserted-by":"crossref","first-page":"242","DOI":"10.1002\/cb.1461","article-title":"The direct and interactive effects of store-level promotions on impulse purchase: moderating impact of category familiarity and normative influences","volume":"13","year":"2014","journal-title":"Journal of Consumer Behaviour"},{"issue":"1","key":"key2023112307165579100_ref076","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1108\/07363760810845381","article-title":"Impulse buying: the role of affect, social influence, and subjective well-being","volume":"25","year":"2008","journal-title":"Journal of Consumer Marketing"},{"issue":"1","key":"key2023112307165579100_ref077","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1007\/s11002-008-9049-y","article-title":"Coping with a natural disaster: losses, emotions, and impulsive and compulsive buying","volume":"20","year":"2009","journal-title":"Marketing Letters"},{"issue":"2","key":"key2023112307165579100_ref078","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1016\/j.iedeen.2017.12.002","article-title":"Impact of personality influencers on psychological paradigms: an empirical discourse of big five framework and impulsive buying behaviour","volume":"24","year":"2018","journal-title":"European Research on Management and Business Economics"},{"issue":"2","key":"key2023112307165579100_ref079","doi-asserted-by":"crossref","first-page":"59","DOI":"10.1177\/002224296202600212","article-title":"The significance of impulse buying today","volume":"26","year":"1962","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2023112307165579100_ref080","doi-asserted-by":"crossref","first-page":"337","DOI":"10.2753\/MTP1069-6679190307","article-title":"Trait predictors of online impulse buying tendency: a hierarchical approach","volume":"19","year":"2011","journal-title":"Journal of Marketing Theory and Practice"},{"key":"key2023112307165579100_ref081","doi-asserted-by":"crossref","first-page":"150","DOI":"10.1016\/j.jretconser.2018.11.006","article-title":"Clicking the boredom away\u2013exploring impulse fashion buying behaviour online","volume":"47","year":"2019","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"5","key":"key2023112307165579100_ref082","doi-asserted-by":"crossref","first-page":"369","DOI":"10.1002\/(SICI)1520-6793(200005)17:5<369::AID-MAR1>3.0.CO;2-G","article-title":"Cognitive dissonance after purchase: a multidimensional scale","volume":"17","year":"2000","journal-title":"Psychology and Marketing"},{"issue":"8","key":"key2023112307165579100_ref09200","doi-asserted-by":"crossref","first-page":"655","DOI":"10.4236\/ajibm.2013.38075","article-title":"Explaining the \u2018buy one get one free\u2019 promotion: the golden ratio as a marketing tool","volume":"3","year":"2013","journal-title":"American Journal of Industrial and Business Management"},{"issue":"4","key":"key2023112307165579100_ref09300","first-page":"102","article-title":"In-store shopping environment and impulsive buying","volume":"1","year":"2009","journal-title":"African Journal of Marketing Management"},{"issue":"1","key":"key2023112307165579100_ref09400","doi-asserted-by":"crossref","first-page":"72","DOI":"10.1016\/j.jretai.2011.06.003","article-title":"Effects of expiration date-based pricing on brand image perceptions","volume":"88","year":"2012","journal-title":"Journal of Retailing"},{"issue":"3","key":"key2023112307165579100_ref083","first-page":"229","article-title":"Involvement and risk","volume":"6","year":"2006","journal-title":"Psychology and Marketing"},{"issue":"1_suppl","key":"key2023112307165579100_ref084","doi-asserted-by":"crossref","first-page":"S71","DOI":"10.1002\/per.423","article-title":"Individual differences in impulse buying tendency: feeling and no thinking","volume":"15","year":"2001","journal-title":"European Journal of Personality"},{"issue":"2","key":"key2023112307165579100_ref0970","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1007\/s10603-011-9158-5","article-title":"The psychology of impulse buying: an integrative self-regulation approach","volume":"34","year":"2011","journal-title":"Journal of Consumer Policy"},{"issue":"4","key":"key2023112307165579100_ref085","doi-asserted-by":"crossref","first-page":"429","DOI":"10.1080\/08870440412331337084","article-title":"Consumer-style and health: the role of impulsive buying in unhealthy eating","volume":"20","year":"2005","journal-title":"Psychology and Health"},{"key":"key2023112307165579100_ref086","first-page":"321","article-title":"Impact of sales promotion techniques on impulse buying behaviour","year":"2013","journal-title":"Asian Journal of Management"},{"issue":"6","key":"key2023112307165579100_ref087","doi-asserted-by":"crossref","first-page":"1063","DOI":"10.1037\/0022-3514.54.6.1063","article-title":"Development and validation of brief measures of positive and negative affect: the PANAS scales","volume":"54","year":"1988","journal-title":"Journal of Personality and Social Psychology"},{"issue":"2","key":"key2023112307165579100_ref088","doi-asserted-by":"crossref","first-page":"219","DOI":"10.1037\/0033-2909.98.2.219","article-title":"Toward a consensual structure of mood","volume":"98","year":"1985","journal-title":"Psychological Bulletin"},{"issue":"1","key":"key2023112307165579100_ref089","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1016\/0148-2963(82)90016-9","article-title":"Impulsive consumer buying as a result of emotions","volume":"10","year":"1982","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2023112307165579100_ref090","doi-asserted-by":"crossref","first-page":"333","DOI":"10.1111\/j.1468-2370.2012.00345.x","article-title":"Multidisciplinary framework of impulse buying","volume":"15","year":"2013","journal-title":"International Journal of Management Reviews"},{"issue":"3","key":"key2023112307165579100_ref091","doi-asserted-by":"crossref","first-page":"170","DOI":"10.1108\/00070700110386728","article-title":"Food safety risk: consumer perception and purchase behaviour","volume":"103","year":"2001","journal-title":"British Food Journal"},{"issue":"9","key":"key2023112307165579100_ref092","doi-asserted-by":"crossref","first-page":"879","DOI":"10.1002\/mar.20416","article-title":"The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions","volume":"28","year":"2011","journal-title":"Psychology and Marketing"},{"issue":"2","key":"key2023112307165579100_ref01070","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1177\/0092070300282002","article-title":"An examination of selected marketing mix elements and brand equity","volume":"28","year":"2000","journal-title":"Journal of the Academy of Marketing Science"},{"year":"2000","key":"key2023112307165579100_ref093","article-title":"Impulse buying: its relation to personality traits and cues"},{"issue":"2","key":"key2023112307165579100_ref094","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1057\/bm.2010.32","article-title":"Hedonic shopping value and impulse buying behaviour in transitional economies: a symbiosis in the mainland China marketplace","volume":"18","year":"2010","journal-title":"Journal of Brand Management"},{"issue":"5","key":"key2023112307165579100_ref095","doi-asserted-by":"crossref","first-page":"1020","DOI":"10.1016\/j.ibusrev.2016.01.007","article-title":"A cross-cultural examination of the effects of promotional framing on consumers\u2019 responses: a comparison of China and Pakistan","volume":"25","year":"2016","journal-title":"International Business Review"},{"volume-title":"Principles of Marketing","year":"2014","key":"key2023112307165579100_ref01100"},{"key":"key2023112307165579100_ref096","doi-asserted-by":"crossref","first-page":"1370","DOI":"10.1016\/j.sbspro.2012.09.1121","article-title":"Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey","volume":"58","year":"2012","journal-title":"Procedia - Social and Behavioral Sciences"},{"issue":"3","key":"key2023112307165579100_ref01120","first-page":"7159","article-title":"Impact of brand promotion on market performance","volume":"6","year":"2022","journal-title":"Journal of Positive School Psychology"},{"key":"key2023112307165579100_ref097","first-page":"239","article-title":"Sales promotional strategies and buying behaviour in an emerging market at the post-recession period","volume-title":"Handbook of Research on Consumerism and Buying Behaviour in Developing Nations","year":"2016"},{"issue":"3","key":"key2023112307165579100_ref098","first-page":"78","article-title":"Simulation of sales promotions towards buying behavior among university students","volume":"3","year":"2011","journal-title":"International Journal of Marketing Studies"},{"issue":"1","key":"key2023112307165579100_ref099","first-page":"4","article-title":"Factors affecting purchase intentions in generation Y: an empirical evidence from fast food industry in Malaysia","volume":"9","year":"2019","journal-title":"Administrative Sciences"}],"container-title":["Journal of Consumer Marketing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JCM-09-2020-4116\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JCM-09-2020-4116\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:05:18Z","timestamp":1753394718000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jcm\/article\/40\/7\/884-896\/203261"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,8,29]]},"references-count":115,"journal-issue":{"issue":"7","published-online":{"date-parts":[[2023,8,29]]},"published-print":{"date-parts":[[2023,11,27]]}},"alternative-id":["10.1108\/JCM-09-2020-4116"],"URL":"https:\/\/doi.org\/10.1108\/jcm-09-2020-4116","relation":{},"ISSN":["0736-3761","0736-3761"],"issn-type":[{"type":"print","value":"0736-3761"},{"type":"electronic","value":"0736-3761"}],"subject":[],"published":{"date-parts":[[2023,8,29]]}}}