{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:31:37Z","timestamp":1754155897164,"version":"3.41.2"},"reference-count":50,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2022,8,26]],"date-time":"2022-08-26T00:00:00Z","timestamp":1661472000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JCOM"],"published-print":{"date-parts":[[2023,5,18]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The concept of environmental diplomacy appears associated with events (conventions) promoted between states and transnational organisations to discuss aspects related to regulating the use of natural resources and regulating pollution. In this study, the authors intend to highlight the contribution brought to environmental diplomacy by leading television figure David Attenborough and his focus on the destruction of biodiversity by humans (the problem). It is intended to analyse the frames of his public interventions, comparing them with the prevailing frames in the UNFCCC policies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A predominantly inductive method of qualitative and interpretative nature is used. In epistemological terms, the framing analysis stems from a social constructivist perspective. A theoretical model for frame analysis was defined by combining the frameworks proposed by Entman (1993) and Semetko and Valkenburg (2000) and considering previous studies (Anholt, 2015; Seelig, 2019). Analysis scrutinised a two-fold corpus comprising articles regarding actions and statements by David Attenborough published in The Guardian between 2018 and 2020, and the UN's legal framework for climate change.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The most prominent frames regarding climate crisis in transnational policies are responsibilities. Attenborough's calls for action highlight the frames of \u201cmorality\u201d, \u201cresponsibilities\u201d and \u201cproblems\u201d. However, it is necessary to make a distinction between the discourse used in transnational treaties and that by Attenborough. In the former, discourse is more technical and impersonal, presented in a structure of legal diplomas and barely accessible to the public. In contrast, Attenborough's speech is more emotional, appealing and sometimes dramatic. His message is transmitted straightforwardly to the public in a pedagogical, personal tone.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Social implications<\/jats:title><jats:p>The choice of high-profile personalities like David Attenborough as ambassadors has implications in the visibility of the environmental cause, and in the multiplication of initiatives that denounce environmental degradation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study explores and analyses the narrative construct regarding climate change as carried out by a trusted and respected media voice. The authors intend to contribute to understanding the amplification role of public figures in controversial issues and diplomatic matters. The main contribution of this study is to highlight the strategic nature of the choice of SDA by political powers to voice the drama of climate emergency.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jcom-04-2022-0030","type":"journal-article","created":{"date-parts":[[2022,8,24]],"date-time":"2022-08-24T10:45:45Z","timestamp":1661337945000},"page":"207-225","source":"Crossref","is-referenced-by-count":0,"title":["Environmental diplomacy: from transnational policies to the role of ambassadors \u2013 the contribution of David Attenborough (2018\u20132020)"],"prefix":"10.1108","volume":"27","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4341-8031","authenticated-orcid":false,"given":"Sonia Pedro","family":"Sebastiao","sequence":"first","affiliation":[]},{"given":"Isabel","family":"Soares","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,8,26]]},"reference":[{"key":"key2023081408394854800_ref001","doi-asserted-by":"publisher","first-page":"535","DOI":"10.1002\/wcc.119","article-title":"Sources, media, and modes of climate change communication: the role of celebrities","volume":"2","year":"2011","journal-title":"WIREs ClimChange"},{"key":"key2023081408394854800_ref002","unstructured":"Anholt, S. (2015), \u201cPublic diplomacy and competitive identity: where's the link?\u201d, in Golan, G.J., Yang, S.-U. and Kinsey, D.F. (Eds), International Public Relations and Public Diplomacy: Communication and Engagement, Peter Lang, London, pp. 189-207."},{"key":"key2023081408394854800_ref003","doi-asserted-by":"crossref","unstructured":"Arceneaux, P. and Powers, S. (2020), \u201cInternational Broadcasting. Public Diplomacy as a game in a marketplace of loyalties\u201d, in Snow, N. and Cull, N.J. 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