{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T07:44:33Z","timestamp":1772783073702,"version":"3.50.1"},"reference-count":69,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2014,10,14]],"date-time":"2014-10-14T00:00:00Z","timestamp":1413244800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,10,14]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiences online, as they have the potential to drive sales. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 An online survey was conducted to collect data for this study, by sending e-mail invitations to colleagues, students, personal contacts and other email contacts composed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypotheses through partial least squares structural equation modeling. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 The results reveal that travelers\u2019 level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. <\/jats:p>\n <\/jats:sec>\n \n Research limitations\/implications<\/jats:title>\n \u2013 First, the data used in this study were based on a convenience sample containing only the Portuguese population. Therefore, generalization of the results should be made with caution. The replication of this study in other countries would be desirable. Second, the study used a quantitative approach to examine the effect of personal characteristics on travel content creation. A research using also a qualitative approach could shed new light on the understanding of the research hypotheses. <\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n \u2013 This study provides useful insights for travel social media websites and travel-related organizations, as they can adapt their marketing strategies to the type of travelers that are more likely to write about the travel services that they offer online. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 From a theoretical perspective, there are few studies that focus on the personal characteristics of travelers that create content online. The intention of this study is to help close this gap, providing useful insights with respect to this matter.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/jhtt-06-2014-0020","type":"journal-article","created":{"date-parts":[[2014,10,27]],"date-time":"2014-10-27T09:43:07Z","timestamp":1414402987000},"page":"245-260","source":"Crossref","is-referenced-by-count":15,"title":["Travel content creation"],"prefix":"10.1108","volume":"5","author":[{"given":"Henrique","family":"Ribeiro","sequence":"first","affiliation":[]},{"given":"Suzanne","family":"Fonseca Amaro","sequence":"first","affiliation":[]},{"given":"Cl\u00e1udia","family":"Seabra","sequence":"first","affiliation":[]},{"given":"Jos\u00e9","family":"Lu\u00eds Abrantes","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2020122820063558300_b1","doi-asserted-by":"crossref","unstructured":"Abrantes, J.L.\n , \n Seabra, C.\n , \n Lages, C.R.\n and \n Jayawardhena, C.\n (2013), \u201cDrivers of in-group and out-of-group electronic word-of-mouth (EWOM)\u201d, European Journal of Marketing, Vol. 47 No. 7, pp. 1067-1088.","DOI":"10.1108\/03090561311324219"},{"key":"key2020122820063558300_b2","doi-asserted-by":"crossref","unstructured":"Agarwal, R.\n and \n Prasad, J.\n (1998), \u201cA conceptual and operational definition of personal innovativeness in the domain of information technology\u201d, Information Systems Research, Vol. 9 No. 2, pp. 204-215.","DOI":"10.1287\/isre.9.2.204"},{"key":"key2020122820063558300_b3","unstructured":"Andreev, P.\n , \n Heart, T.\n , \n Maoz, H.\n and \n Pliskin, N.\n (2009), \u201cValidating formative partial least squares (PLS) models: methodological review and empirical illustration\u201d, Information Systems Proceedings of the Thirtieth International Conference, Phoenix, AZ, pp. 1-17."},{"key":"key2020122820063558300_b70","doi-asserted-by":"crossref","unstructured":"Bagozzi, R.P.\n and \n Yi, Y.\n (1988), \u201cOn the evaluation of structural equation models\u201d, Journal of the Academy of Marketing Science, Vol. 16 No. 1, pp. 74-94.","DOI":"10.1007\/BF02723327"},{"key":"key2020122820063558300_b4","unstructured":"Barclay, D.\n , \n Higgins, C.\n and \n Thompson, R.\n (1995), \u201cThe partial least squares (PLS) approach to causal modeling: personal computer adoption and use as an illustration\u201d, Technology Studies, Vol. 2 No. 2, pp. 285-309."},{"key":"key2020122820063558300_b5","doi-asserted-by":"crossref","unstructured":"Barnett, L.A.\n (2006), \u201cAccounting for leisure preferences from within: the relative contributions of gender, race or ethnicity, personality, affective style, and motivational orientation\u201d, Journal of Leisure Research, Vol. 38 No. 4, pp. 445-474.","DOI":"10.1080\/00222216.2006.11950087"},{"key":"key2020122820063558300_b6","unstructured":"Blackshaw, P.\n and \n Nazzaro, M.\n (2006), Consumer-Generated Media (CGM) 101: Word-of-Mouth in the Age of the Web-Fortified Consumer, Nielsen BuzzMetrics, New York, NY."},{"key":"key2020122820063558300_b8","unstructured":"Chin, W.W.\n (1998a), \u201cCommentary: issues and opinion on structural equation modeling\u201d, MIS Quarterly, Vol. 22 No. 1, pp. 7-16."},{"key":"key2020122820063558300_b9","unstructured":"Chin, W.W.\n (1998b), \u201cThe partial least squares approach for structural equation modeling\u201d, in \n Marcoulides, \n and \n G.A.\n (Ed), Modern Methods for Business Research. 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