{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T15:17:06Z","timestamp":1776784626170,"version":"3.51.2"},"reference-count":104,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2023,10,24]],"date-time":"2023-10-24T00:00:00Z","timestamp":1698105600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JHTT"],"published-print":{"date-parts":[[2024,8,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This study consolidates insights on the role of virtual reality (VR) and augmented reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research in tourism and hospitality.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A hybrid integrative review was used with bibliometric and theory-context-characteristics-method framework analyses of 236 peer-reviewed journal articles.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Computer science journals dominate TE in VR\/AR research. Emotional and immersive attributes of VR\/AR sustain TE. Exploring cultural theories can enrich TE perspectives in the context of VR\/AR. This study offers fruitful directions by exploring virtual technology\u2019s role in sustaining cultural heritage and studying TE intentions and perceptions on VR\/AR tourism mobile applications.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>To the best of the authors\u2019 knowledge, this is the first study that uncovers the structure and intellectual rationale of existent research.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jhtt-11-2022-0299","type":"journal-article","created":{"date-parts":[[2023,10,23]],"date-time":"2023-10-23T01:06:12Z","timestamp":1698023172000},"page":"497-518","source":"Crossref","is-referenced-by-count":45,"title":["Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review"],"prefix":"10.1108","volume":"15","author":[{"given":"Wajdy","family":"Omran","sequence":"first","affiliation":[]},{"given":"Ricardo 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