{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,5]],"date-time":"2026-05-05T04:13:57Z","timestamp":1777954437825,"version":"3.51.4"},"reference-count":58,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2023,11,22]],"date-time":"2023-11-22T00:00:00Z","timestamp":1700611200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JMH"],"published-print":{"date-parts":[[2024,6,6]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Through a systematic literature review, this paper aims to endeavor to present a thorough historical perspective on the evolution of employee-based brand equity (EBBE), offering a comprehensive understanding of its development. The study explores the general model, causes and effects of EBBE, as well as the role of culture, leadership and brand management in building EBBE. The paper proposes an integrative framework to understand the interrelationships between the various dimensions of EBBE and offers practical guidelines for future research and the business world.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The paper uses a systematic literature review approach to analyze and synthesize 30 studies on EBBE retrieved from SCOPUS and Web of Science. The analysis involves a thematic and content-based examination of the literature, which is organized into three thematic groups.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The review highlights the importance of EBBE as a driver of organizational performance and success. The paper identifies the evolution of the major themes, trends and debates in the literature and suggests areas for future research. It underscores the need for more qualitative, multi-level and longitudinal research on EBBE, as well as the exploration of the links between EBBE and other forms of brand equity.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This paper is one of the first systematic literature reviews of EBBE, offering a comprehensive and integrated view of the existing literature since the beginning of this concept. The paper\u2019s originality lies in its proposed integrative framework that captures the interrelationships between the various dimensions of EBBE and provides practical guidelines for future research and the business world.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jmh-07-2023-0069","type":"journal-article","created":{"date-parts":[[2023,11,21]],"date-time":"2023-11-21T01:48:15Z","timestamp":1700531295000},"page":"475-492","source":"Crossref","is-referenced-by-count":6,"title":["Employee based brand equity: a systematic review of literature, framework development, and implications for future research"],"prefix":"10.1108","volume":"30","author":[{"given":"Bianca","family":"Sousa","sequence":"first","affiliation":[]},{"given":"Pedro","family":"Ferreira","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,11,22]]},"reference":[{"key":"key2024060411162244400_ref001","volume-title":"Managing Brand Equity: Capitalizing on the Value of Brand Name","year":"1991"},{"key":"key2024060411162244400_ref002","volume-title":"Building Strong Brands","year":"1996"},{"issue":"4","key":"key2024060411162244400_ref0400","doi-asserted-by":"publisher","first-page":"599","DOI":"10.7819\/rbgn.v0i0.3952","article-title":"That\u2019s my job\u2019 exploring the effect of brand empowerment towards employee brand equity: the mediating role of employee critical psychological states","volume":"20","year":"2018","journal-title":"Revista Brasileira de Gestao de Negocios, Fundacao Escola de Comercio Alvares Penteado"},{"issue":"3","key":"key2024060411162244400_ref003","doi-asserted-by":"publisher","first-page":"61","DOI":"10.21511\/bbs.12(3).2017.05","article-title":"Employee CRITICAL psychological states as determinants of employee brand equity in banking: a multi-group analysis","volume":"12","year":"2017","journal-title":"Banks and Bank Systems"},{"issue":"10","key":"key2024060411162244400_ref004","doi-asserted-by":"publisher","first-page":"2028","DOI":"10.1108\/JIMA-08-2019-0170","article-title":"The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity","volume":"13","year":"2022","journal-title":"Journal of Islamic Marketing"},{"key":"key2024060411162244400_ref005","first-page":"165","article-title":"Social sciences and humanities employee brand equity: mediating role of brand role clarity and employee brand commitment","volume":"27","year":"2019","journal-title":"Pertanika Journal of Social Sciences & Humanities"},{"issue":"2","key":"key2024060411162244400_ref006","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1080\/10496480903022253","article-title":"Customer-based brand equity for global brands: a multinational approach","volume":"18","year":"2009","journal-title":"Journal of Euromarketing"},{"issue":"6","key":"key2024060411162244400_ref0260","doi-asserted-by":"publisher","first-page":"363","DOI":"10.1108\/08858620710780127","article-title":"Branding in B2B markets: insights from the service-dominant logic of marketing","volume":"22","year":"2007","journal-title":"Journal of Business & Industrial Marketing"},{"issue":"8","key":"key2024060411162244400_ref007","doi-asserted-by":"publisher","first-page":"1250","DOI":"10.1016\/j.indmarman.2010.02.022","article-title":"How strong is the business-to-business brand in the workforce? 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