{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,13]],"date-time":"2026-04-13T20:16:35Z","timestamp":1776111395389,"version":"3.50.1"},"reference-count":87,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2015,11,16]],"date-time":"2015-11-16T00:00:00Z","timestamp":1447632000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JPBM"],"published-print":{"date-parts":[[2015,11,16]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to attempt to understand the extent to which price consciousness and quality consciousness influence attitudinal loyalty to store brands (SBs) in different segments of consumers: heavy, medium and light buyers of SBs. SBs are currently consolidated among price-conscious consumers, but less established among the quality-conscious consumers.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>After reviewing the literature and constructing a theoretical model, the authors performed a study on Spanish food products, a sector in which SBs have achieved a significant market share. They collected data through a personal survey and analyzed it using structural equations modeling, and they performed a multigroup analysis of heavy buyers, medium buyers and light buyers of SBs.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results obtained alert retailers to the tremendous importance of price vs quality in the formation of SB value and loyalty to SBs among heavy buyers of these brands, show the balance between price and quality as components of SB value and generators of loyalty among medium buyers and recognize the need to strengthen the image of SB quality to reinforce SBs\u2019 value and smart shopping associations to increase light buyers\u2019 loyalty to SBs.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The study contributes new evidence and knowledge on SB loyalty among consumers who show different usage of these brands (heavy, medium and light buyers). It then assesses the short- and long-term value of each segment of customers for the retailer and recommends retail strategies adapted to each segment.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jpbm-03-2015-0822","type":"journal-article","created":{"date-parts":[[2015,11,19]],"date-time":"2015-11-19T04:40:04Z","timestamp":1447908004000},"page":"679-692","source":"Crossref","is-referenced-by-count":21,"title":["Understanding brand loyalty of the store brand\u2019s customer base"],"prefix":"10.1108","volume":"24","author":[{"given":"Natalia","family":"Rubio","sequence":"first","affiliation":[]},{"given":"Javier","family":"Oubi\u00f1a","sequence":"additional","affiliation":[]},{"given":"M\u00f3nica","family":"G\u00f3mez-Su\u00e1rez","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"1","key":"key2020121922304708700_ref001","doi-asserted-by":"crossref","first-page":"147","DOI":"10.1509\/jmkg.68.1.147.24027","article-title":"An empirical analysis of the determinants of retail margins: the role of store-brand share","volume":"68","year":"2004","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020121922304708700_ref002","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1509\/jmkg.65.1.71.18132","article-title":"Pursuing the value-conscious consumer: store brands versus national brand promotions","volume":"65","year":"2001","journal-title":"Journal of Marketing"},{"issue":"6","key":"key2020121922304708700_ref003","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.72.6.019","article-title":"Private-label use and store loyalty","volume":"72","year":"2008","journal-title":"Journal of Marketing"},{"issue":"11","key":"key2020121922304708700_ref004","doi-asserted-by":"crossref","first-page":"810","DOI":"10.1108\/09590551111177945","article-title":"Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty","volume":"39","year":"2011","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"5","key":"key2020121922304708700_ref005","doi-asserted-by":"crossref","first-page":"315","DOI":"10.1108\/10610429710179480","article-title":"Determinants of store brand choice: a behavioral analysis","volume":"6","year":"1997","journal-title":"Journal of Product and Brand Management"},{"issue":"10","key":"key2020121922304708700_ref006","doi-asserted-by":"crossref","first-page":"1499","DOI":"10.1108\/03090560310487211","article-title":"A combined segmentation and demand model for store brands","volume":"37","year":"2003","journal-title":"European Journal of Marketing"},{"issue":"5","key":"key2020121922304708700_ref007","doi-asserted-by":"crossref","first-page":"328","DOI":"10.1108\/09590550710743708","article-title":"Consumer characteristics and demand for store brands","volume":"35","year":"2007","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"2","key":"key2020121922304708700_ref008","doi-asserted-by":"crossref","first-page":"175","DOI":"10.1016\/S0022-4359(00)00027-0","article-title":"Consumer-level factors moderating the success of private label brands","volume":"76","year":"2000","journal-title":"Journal of Retailing"},{"issue":"4","key":"key2020121922304708700_ref009","first-page":"56","article-title":"Consumer perceptions of national, private and generic brands","volume":"57","year":"1981","journal-title":"Journal of Retailing"},{"key":"key2020121922304708700_ref010","volume-title":"EQS Structural Equations Program","year":"1989"},{"issue":"3","key":"key2020121922304708700_ref011","doi-asserted-by":"crossref","first-page":"588","DOI":"10.1037\/0033-2909.88.3.588","article-title":"Significance tests and goodness-of-fit in the analysis of covariance structures","volume":"88","year":"1980","journal-title":"Psychological Bulletin"},{"issue":"6","key":"key2020121922304708700_ref012","doi-asserted-by":"crossref","first-page":"562","DOI":"10.1016\/j.jretconser.2011.08.005","article-title":"The relationship between store image and store brand equity: a conceptual framework and evidence from hypermarkets","volume":"18","year":"2011","journal-title":"Journal of Retailing and Consumer Services"},{"key":"key2020121922304708700_ref013","first-page":"67","article-title":"Converting image into equity","volume-title":"Brand Equity and Advertising: Advertising\u2019s Role in Building Strong Brands","year":"1993"},{"issue":"2","key":"key2020121922304708700_ref014","doi-asserted-by":"crossref","first-page":"311","DOI":"10.1016\/0167-4870(95)00007-B","article-title":"The complex relationship between consumer satisfaction and brand loyalty","volume":"16","year":"1995","journal-title":"Journal of Economic Psychology"},{"issue":"3","key":"key2020121922304708700_ref015","doi-asserted-by":"crossref","first-page":"52","DOI":"10.1509\/jmkg.73.3.052","article-title":"Brand experience: what is it? 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