{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,14]],"date-time":"2026-02-14T04:26:50Z","timestamp":1771043210421,"version":"3.50.1"},"reference-count":61,"publisher":"Emerald","issue":"6","license":[{"start":{"date-parts":[[2015,9,21]],"date-time":"2015-09-21T00:00:00Z","timestamp":1442793600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,9,21]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 This paper aims to analyze the impact of copycat packaging strategies on consumers\u2019 product choices, assessing to what extent the adoption of this type of packaging increases the likelihood of purchase of private labels (PLs). <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 Data were collected in a preliminary field study (1,032 observations), followed by two experimental studies. Study 1 analyzed to what extent PLs\u2019 packaging similarity influences consumers perceptions regarding product quality and production origin across six product categories. Study 2 analyzed, in a simulated real retail setting, to what extent copycat packaging strategies influence consumers\u2019 choice across 22 product categories. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 Results indicate that the higher the level of package similarity between PLs and national brands (NBs) (copycat strategy), the higher the likelihood that PLs\u2019 products are perceived as being produced by one of the NBs\u2019 manufacturers, leading to enhanced perceptions of quality of the PL products, and that the higher the level of package similarity, the higher the likelihood of consumption of PLs, especially when consumers are choosing products of utilitarian versus hedonic nature. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title>\n               <jats:p> \u2013 Data were collected in a south-western European country, which will aid the development of further studies in different retail settings. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 This paper analyzes the impact of copycat packaging adoption by retailers on consumers\u2019 perceptions and preferences about PLs. To the authors\u2019 knowledge, this study is the first to assess, across multiple product categories and use market copycats, the potential effects of PLs packaging strategies on consumers\u2019 purchase behavior.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/jpbm-03-2015-0846","type":"journal-article","created":{"date-parts":[[2015,9,16]],"date-time":"2015-09-16T04:17:43Z","timestamp":1442377063000},"page":"646-659","source":"Crossref","is-referenced-by-count":38,"title":["The impact of copycat packaging strategies on the adoption of private labels"],"prefix":"10.1108","volume":"24","author":[{"given":"Rita","family":"Coelho do Vale","sequence":"first","affiliation":[]},{"given":"Pedro","family":"Verga Matos","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020122104273485400_b1","doi-asserted-by":"crossref","unstructured":"Ailawadi, K.\n                and \n                  Harlam, B.\n                (2004), \u201cAn Empirical analysis of the determinants of retail margins: the role of store brand share\u201d, \n                  Journal of Marketing\n               , Vol. 68 No. 1, pp. 147-166.","DOI":"10.1509\/jmkg.68.1.147.24027"},{"key":"key2020122104273485400_b2","doi-asserted-by":"crossref","unstructured":"Ailawadi, K.\n                and \n                  Keller, K.L.\n                (2004), \u201cUnderstanding retail branding: conceptual insights and research priorities\u201d, \n                  Journal of Retailing\n               , Vol. 80 No. 4, pp. 331-342.","DOI":"10.1016\/j.jretai.2004.10.008"},{"key":"key2020122104273485400_b3","doi-asserted-by":"crossref","unstructured":"Ailawadi, K.\n               , \n                  Pauwels, K.\n                and \n                  Steenkamp, J.B.\n                (2008), \u201cPrivate-label use and store loyalty\u201d, \n                  Journal of Marketing\n               , Vol. 72 No. 6, pp. 19-30.","DOI":"10.1509\/jmkg.72.6.019"},{"key":"key2020122104273485400_b4","doi-asserted-by":"crossref","unstructured":"Aribarg, A.\n               , \n                  Arora, N.\n               , \n                  Henderson, T.\n                and \n                  Kim, Y.\n                (2014), \u201cPrivate label imitation of a national brand: implications for consumer choice and law\u201d, \n                  Journal of Marketing Research\n               , Vol. 51 No. 6, pp. 657-675.","DOI":"10.1509\/jmr.13.0420"},{"key":"key2020122104273485400_b5","doi-asserted-by":"crossref","unstructured":"Batra, R.\n                and \n                  Sinha, I.\n                (2000), \u201cConsumer-level factors moderating the success of private label brands\u201d, \n                  Journal of Retailing\n               , Vol. 76 No. 2, pp. 175-191.","DOI":"10.1016\/S0022-4359(00)00027-0"},{"key":"key2020122104273485400_b6","doi-asserted-by":"crossref","unstructured":"Bettman, J.R.\n               , \n                  Luce, M.F.\n                and \n                  Payne, J.W.\n                (1998), \u201cConstructive consumer choice processes\u201d, \n                  Journal of Consumer Research\n               , Vol. 25 No. 3, pp. 187-217.","DOI":"10.1086\/209535"},{"key":"key2020122104273485400_b7","doi-asserted-by":"crossref","unstructured":"Bloom, P.N.\n                and \n                  Perry, V.\n                (2001), \u201cRetailer power and supplier welfare: the case of Wal-Mart\u201d, \n                  Journal of Retailing\n               , Vol. 77 No. 3, pp. 379-396.","DOI":"10.1016\/S0022-4359(01)00048-3"},{"key":"key2020122104273485400_b8","doi-asserted-by":"crossref","unstructured":"Bonfrer, A.\n                and \n                  Chintagunta, P.K.\n                (2004), \u201cStore brands: who buys them and what happens to retail prices when they are introduced\u201d, \n                  Review of Industrial Organization\n               , Vol. 24 No. 2, pp. 195-218.","DOI":"10.1023\/B:REIO.0000033352.19694.4a"},{"key":"key2020122104273485400_b9","unstructured":"Burshteyn, D.\n                and \n                  Buff, C.\n                (2008), \u201cPrivate-label brands, manufacturer brands, and the quest for stimulus generalization: an EEG analysis of frontal cortex response\u201d, \n                  Review of Business Research\n               , Vol. 8 No. 6, pp. 92-96."},{"key":"key2020122104273485400_b10","doi-asserted-by":"crossref","unstructured":"Chimhundu, R.\n               , \n                  McNeill, L.S.\n                and \n                  Hamlin, R.P.\n                (2015), \u201cManufacturer and retailer brands: is strategic coexistence the norm?\u201d, \n                  Australasian Marketing Journal\n               , Vol. 23 No. 1, pp. 49-60.","DOI":"10.1016\/j.ausmj.2014.11.004"},{"key":"key2020122104273485400_b11","doi-asserted-by":"crossref","unstructured":"Choi, S.C.\n                and \n                  Coughlan, A.\n                (2006), \u201cPrivate label positioning: quality versus feature differentiation from the national brand\u201d, \n                  Journal of Retailing\n               , Vol. 82 No. 2, pp. 79-93.","DOI":"10.1016\/j.jretai.2006.02.005"},{"key":"key2020122104273485400_b12","doi-asserted-by":"crossref","unstructured":"Coelho do Vale, R.\n               , \n                  Pieters, R.\n                and \n                  Zeelenberg, M.\n                (2008), \u201cFlying under the radar: perverse package size effects on consumption self-regulation\u201d, \n                  Journal of Consumer Research\n               , Vol. 35 No. 3, pp. 380-390.","DOI":"10.1086\/589564"},{"key":"key2020122104273485400_b13","doi-asserted-by":"crossref","unstructured":"Collins, A.\n                and \n                  Burt, S.\n                (2003), \u201cMarket sanctions, monitoring and vertical coordination within retailer-manufacturer relationships: the case of retail brand suppliers\u201d, \n                  European Journal of Marketing\n               , Vol. 37 Nos 5\/6, pp. 668-689.","DOI":"10.1108\/03090560310465080"},{"key":"key2020122104273485400_b14","doi-asserted-by":"crossref","unstructured":"Collins-Dodd, C.\n                and \n                  Zaichkowsky, L.\n                (1999), \u201cNational brand responses to brand imitation: retailers versus other manufacturers\u201d, \n                  Journal of Product & Brand Management\n               , Vol. 8 No. 2, pp. 96-105.","DOI":"10.1108\/10610429910266940"},{"key":"key2020122104273485400_b15","doi-asserted-by":"crossref","unstructured":"Corstjens, M.\n                and \n                  Lal, R.\n                (2000), \u201cBuilding store loyalty through store brands\u201d, \n                  Journal of Marketing Research\n               , Vol. 37 No. 3, pp. 281-292.","DOI":"10.1509\/jmkr.37.3.281.18781"},{"key":"key2020122104273485400_b16","doi-asserted-by":"crossref","unstructured":"Dhar, R.\n                and \n                  Wertenbroch, K.\n                (2000), \u201cConsumer choice between hedonic and utilitarian goods\u201d, \n                  Journal of Marketing Research\n               , Vol. 37 No. 1, pp. 60-71.","DOI":"10.1509\/jmkr.37.1.60.18718"},{"key":"key2020122104273485400_b17","unstructured":"Dobson, P.\n                (1998), \u201cThe competition of look-alike products\u201d, School of Management and Finance \u2013 Discussion Papers, University of Nottingham, Nottingham."},{"key":"key2020122104273485400_b18","unstructured":"Dobson, P.\n                (2005), \u201cExploiting buyer power: lessons from the British grocery market\u201d, \n                  Antitrust Law Journal\n               , Vol. 72 No. 2, pp. 529-562."},{"key":"key2020122104273485400_b19","unstructured":"European Union\n                (2012), \u201cMisleading Packaging Practices- IP\/A\/IMCO\/NT\/2011-19, EU report-Directorate General for Internal Policies\u201d, available at: www.europarl.europa.eu\/committees\/en\/studies.html (accessed 16 December 2014)."},{"key":"key2020122104273485400_b20","doi-asserted-by":"crossref","unstructured":"Folkes, V.\n               , \n                  Martin, I.\n                and \n                  Gupta, K.\n                (1993), \u201cWhen to say when: effects of supply on usage\u201d, \n                  Journal of Consumer Research\n               , Vol. 20 No. 3, pp. 467-477.","DOI":"10.1086\/209362"},{"key":"key2020122104273485400_b21","doi-asserted-by":"crossref","unstructured":"Fournier, S.\n                (1998), \u201cConsumers and their brands: developing relationship theory in consumer research\u201d, \n                  Journal of Consumer Research\n               , Vol. 24 No. 44, pp. 343-373.","DOI":"10.1086\/209515"},{"key":"key2020122104273485400_b22","doi-asserted-by":"crossref","unstructured":"Geyskens, I.\n               , \n                  Gielens, K.\n                and \n                  Gijsbrechts, E.\n                (2010), \u201cProliferating private-label portfolios: how introducing economy and premium private labels influences brand choice\u201d, \n                  Journal of Marketing Research\n               , Vol. 47 No. 5, pp. 791-807.","DOI":"10.1509\/jmkr.47.5.791"},{"key":"key2020122104273485400_b23","unstructured":"Ghoshal, T.\n               , \n                  Boatwright, P.\n                and \n                  Cagan, J.\n                (2009), \u201cUnwrapping the good news: packaging pays, and how the role of packaging in influencing product valuation\u201d, \n                  Advances in Consumer Research\n               , Vol. 8, pp. 254-256."},{"key":"key2020122104273485400_b24","doi-asserted-by":"crossref","unstructured":"Gielens, K.\n                (2012), \u201cNew products: the antidote to private label growth?\u201d, \n                  Journal of Marketing Research\n               , Vol. 49 No. 3, pp. 408-423.","DOI":"10.1509\/jmr.10.0183"},{"key":"key2020122104273485400_b25","doi-asserted-by":"crossref","unstructured":"Gonz\u00e1lez-Benito, O.\n                and \n                  Martos-Partal, M.\n                (2012), \u201cRole of retailer positioning and product category on the relationship between store brand consumption and store loyalty\u201d, \n                  Journal of Retailing\n               , Vol. 88 No. 2, pp. 236-249.","DOI":"10.1016\/j.jretai.2011.05.003"},{"key":"key2020122104273485400_b26","doi-asserted-by":"crossref","unstructured":"Hirschman, E.\n                and \n                  Holbrook, M.B.\n                (1982), \u201cHedonic consumption: emerging concepts, methods and propositions\u201d, \n                  Journal of Marketing\n               , Vol. 46 No. 3, pp. 92-101.","DOI":"10.1177\/002224298204600314"},{"key":"key2020122104273485400_b27","unstructured":"Hoch, S.J.\n                and \n                  Banerji, S.\n                (1993), \u201cWhen do private labels succeed?\u201d \n                  Sloan Management Review\n               , Vol. 34 No. 4, pp. 57-67."},{"key":"key2020122104273485400_b28","doi-asserted-by":"crossref","unstructured":"Hui, S.K.\n               , \n                  Huang, Y.\n               , \n                  Suher, J.A.\n                and \n                  Inman, J.\n                (2013), \u201cDeconstructing the first moment of truth: understanding unplanned consideration and purchase conversion using in-store video tracking\u201d, \n                  Journal of Marketing Research\n               , Vol. 50 No. 4, pp. 445-462.","DOI":"10.1509\/jmr.12.0065"},{"key":"key2020122104273485400_b29","doi-asserted-by":"crossref","unstructured":"Kacen, J.\n                and \n                  Lee, J.A.\n                (2002), \u201cThe influence of culture on consumer impulsive buying behavior\u201d, \n                  Journal of Consumer Psychology\n               , Vol. 12 No. 2, pp. 163-176.","DOI":"10.1207\/S15327663JCP1202_08"},{"key":"key2020122104273485400_b30","unstructured":"Kantar Worldpanel\n                (2012), \n                  Quarterly Barometer\n               , Kantar Worldpanel, Portugal."},{"key":"key2020122104273485400_b31","doi-asserted-by":"crossref","unstructured":"Kapferer, J.N.\n                (1995), \u201cBrand confusion: empirical study of a legal concept\u201d, \n                  Psychology & Marketing\n               , Vol. 12 No. 6, pp. 551-568.","DOI":"10.1002\/mar.4220120607"},{"key":"key2020122104273485400_b32","doi-asserted-by":"crossref","unstructured":"Kivetz, R.\n                and \n                  Simonson, I.\n                (2002), \u201cSelf control for the righteous: toward a theory of precommitment to indulgence\u201d, \n                  Journal of Consumer Research\n               , Vol. 29 No. 2, pp. 199-217.","DOI":"10.1086\/341571"},{"key":"key2020122104273485400_b33","unstructured":"Kumar, N.\n                and \n                  Steenkamp, J.B.\n                (2007), \n                  Private Label Strategy: How to Meet the Store Brand Challenge\n               , Harvard Business School Press, Boston, MA."},{"key":"key2020122104273485400_b34","doi-asserted-by":"crossref","unstructured":"Lamey, L.\n               , \n                  Deleersnyder, B.\n               , \n                  Dekimpe, M.\n                and \n                  Steenkamp, J.B.\n                (2007), \u201cHow business cycles contribute to private-label success: evidence from the united states and Europe\u201d, \n                  Journal of Marketing\n               , Vol. 71 No. 1, pp. 1-15.","DOI":"10.1509\/jmkg.71.1.001"},{"key":"key2020122104273485400_b35","doi-asserted-by":"crossref","unstructured":"Lamey, L.\n               , \n                  Deleersnyder, B.\n               , \n                  Steenkamp, J.B.\n                and \n                  Dekimpe, M.\n                (2012), \u201cThe effect of business-cycle fluctuations on private-label share: what has marketing conduct got to do with it?\u201d, \n                  Journal of Marketing\n               , Vol. 76 No. 1, pp. 1-19.","DOI":"10.1509\/jm.09.0320"},{"key":"key2020122104273485400_b36","doi-asserted-by":"crossref","unstructured":"Lans, R.\n               , \n                  Pieters, R.\n                and \n                  Wedel, M.\n                (2008), \u201cCompetitive brand salience\u201d, \n                  Marketing Science\n               , Vol. 27 No. 5, pp. 922-931.","DOI":"10.1287\/mksc.1070.0327"},{"key":"key2020122104273485400_b37","doi-asserted-by":"crossref","unstructured":"Loken, B.\n               , \n                  Ross, I.\n                and \n                  Hinkle, R.\n                (1986), \u201cConsumer confusion of origin and brand similarity perceptions\u201d, \n                  Journal of Public Policy and Marketing\n               , Vol. 5 No. 1, pp. 195-211.","DOI":"10.1177\/074391568600500114"},{"key":"key2020122104273485400_b38","doi-asserted-by":"crossref","unstructured":"Miceli, G.\n                and \n                  Pieters, R.\n                (2010), \u201cLooking more or less alike: determinants of perceived visual similarity between copycat and leading brands\u201d, \n                  Journal of Business Research\n               , Vol. 63 No. 11, pp. 1121-1128.","DOI":"10.1016\/j.jbusres.2009.10.007"},{"key":"key2020122104273485400_b39","doi-asserted-by":"crossref","unstructured":"Morton, F.S.\n                and \n                  Zettelmeyer, F.\n                (2004), \u201cThe strategic positioning of store brands in retailer\u2013manufacturer negotiations\u201d, \n                  Review of Industrial Organization\n               , Vol. 24 No. 2, pp. 161-194.","DOI":"10.1023\/B:REIO.0000033350.25229.d6"},{"key":"key2020122104273485400_b40","doi-asserted-by":"crossref","unstructured":"Nenycz-Thiel, M.\n                and \n                  Romaniuk, J.\n                (2009), \u201cPerceptual categorization of private labels and national brands\u201d, \n                  Journal of Product and Brand Management\n               , Vol. 18 No. 4, pp. 251-261.","DOI":"10.1108\/10610420910972774"},{"key":"key2020122104273485400_b41","unstructured":"Nielsen\n                (2012), \n                  2011 Private Label Trends\n               , Nielsen Global Survey, New York, NY."},{"key":"key2020122104273485400_b42","doi-asserted-by":"crossref","unstructured":"Olson, E.L.\n                (2012), \u201cSupplier inferences to enhance private label perceptions\u201d, \n                  Journal of Business Research\n               , Vol. 65 No. 1, pp. 100-105.","DOI":"10.1016\/j.jbusres.2011.02.004"},{"key":"key2020122104273485400_b43","doi-asserted-by":"crossref","unstructured":"Preacher, K.J.\n                and \n                  Hayes, A.F.\n                (2004), \u201cSPSS and SAS procedures for estimating indirect effects in simple mediation models\u201d, \n                  Behavior Research Methods, Instruments, and Computers\n               , Vol. 36 No. 4, pp. 717-731.","DOI":"10.3758\/BF03206553"},{"key":"key2020122104273485400_b44","unstructured":"Quelch, J.\n                and \n                  Harding, D.\n                (1996), \u201cBrand versus private labels: fighting to win\u201d, \n                  Harvard Business Review\n               , Vol. 74 No. 1, pp. 99-109."},{"key":"key2020122104273485400_b45","doi-asserted-by":"crossref","unstructured":"Raghubir, P.\n                and \n                  Krishna, A.\n                (1999), \u201cVital dimensions in volume perception: can the eye fool the stomach?\u201d, \n                  Journal of Marketing Research\n               , Vol. 36 No. 3, pp. 313-326.","DOI":"10.1177\/002224379903600302"},{"key":"key2020122104273485400_b46","doi-asserted-by":"crossref","unstructured":"Rettie, R.\n                and \n                  Brewer, C.\n                (2000), \u201cThe verbal and visual components of package design\u201d, \n                  Journal of Product and Brand Management\n               , Vol. 9 No. 1, pp. 56-70.","DOI":"10.1108\/10610420010316339"},{"key":"key2020122104273485400_b47","doi-asserted-by":"crossref","unstructured":"Satomura, T.\n               , \n                  Wedel, M.\n                and \n                  Pieters, R.\n                (2014), \u201cCopy alert: a method and metric to detect visual copycat brands\u201d, \n                  Journal of Marketing Research\n               , Vol. 51 No. 1, pp. 1-13.","DOI":"10.1509\/jmr.11.0467"},{"key":"key2020122104273485400_b48","doi-asserted-by":"crossref","unstructured":"Sayman, S.\n               , \n                  Hoch, S.J.\n                and \n                  Raju, J.S.\n                (2002), \u201cPositioning of store brands\u201d, \n                  Marketing Science\n               , Vol. 21 No. 4, pp. 378-397.","DOI":"10.1287\/mksc.21.4.378.134"},{"key":"key2020122104273485400_b49","doi-asserted-by":"crossref","unstructured":"Sethuraman, R.\n                and \n                  Gielens, K.\n                (2014), \u201cDeterminants of store brand share\u201d, \n                  Journal of Retailing\n               , Vol. 90 No. 2, pp. 141-153.","DOI":"10.1016\/j.jretai.2014.04.002"},{"key":"key2020122104273485400_b50","doi-asserted-by":"crossref","unstructured":"Silayoi, P.\n                and \n                  Speece, M.\n                (2007), \u201cThe importance of packaging attributes: a conjoint analysis approach\u201d, \n                  European Journal of Marketing\n               , Vol. 41 Nos 11\/12, pp. 1495-1517.","DOI":"10.1108\/03090560710821279"},{"key":"key2020122104273485400_b51","doi-asserted-by":"crossref","unstructured":"Steenkamp, J.B.\n                and \n                  Geyskens, I.\n                (2014), \u201cManufacturer and retailer strategies to impact store brand share: global integration, local adaptation, and worldwide learning\u201d, \n                  Marketing Science\n               , Vol. 33 No. 1, pp. 6-26.","DOI":"10.1287\/mksc.2013.0801"},{"key":"key2020122104273485400_b52","doi-asserted-by":"crossref","unstructured":"Steenkamp, J.B.\n               , \n                  Heerde, H.\n                and \n                  Geyskens, I.\n                (2010), \u201cWhat makes consumers willing to pay a price premium\u201d, \n                  Journal of Marketing Research\n               , Vol. 47 No. 6, pp. 1011-1024.","DOI":"10.1509\/jmkr.47.6.1011"},{"key":"key2020122104273485400_b53","doi-asserted-by":"crossref","unstructured":"Ter Braak, A.\n               , \n                  Dekimpe, M.\n                and \n                  Geyskens, I.\n                (2013a), \u201cRetailer private-label margins: the role of supplier and quality-tier differentiation\u201d, \n                  Journal of Marketing\n               , Vol. 77 No. 4, pp. 86-103.","DOI":"10.1509\/jm.11.0566"},{"key":"key2020122104273485400_b54","doi-asserted-by":"crossref","unstructured":"Ter Braak, A.\n               , \n                  Deleersnyder, B.\n               , \n                  Geyskens, I.\n                and \n                  Dekimpe, M.\n                (2013b), \u201cDoes private-label production by national-brand manufacturers create discounter goodwill?\u201d, \n                  International Journal of Research in Marketing\n               , Vol. 30 No. 4, 343-357.","DOI":"10.1016\/j.ijresmar.2013.03.006"},{"key":"key2020122104273485400_b55","doi-asserted-by":"crossref","unstructured":"Ter Braak, A.\n               , \n                  Geyskens, I.\n                and \n                  Dekimpe, M.G.\n                (2014), \u201cTaking private labels upmarket: empirical generalizations on category drivers of premium private label introductions\u201d, \n                  Journal of Retailing\n               , Vol. 90 No. 2, pp. 125-140.","DOI":"10.1016\/j.jretai.2014.01.003"},{"key":"key2020122104273485400_b56","doi-asserted-by":"crossref","unstructured":"Underwood, R.\n                (2003), \u201cThe communicative power of product packaging: creating brand identity via lived and mediated experience\u201d, \n                  Journal of Marketing Theory and Practice\n               , Vol. 11 No. 1, pp. 62-76.","DOI":"10.1080\/10696679.2003.11501933"},{"key":"key2020122104273485400_b57","doi-asserted-by":"crossref","unstructured":"Van Horen, F.\n                and \n                  Pieters, R.\n                (2012a), \u201cConsumer evaluation of copycat brands: the effect of imitation type\u201d, \n                  International Journal of Research in Marketing\n               , Vol. 29 No. 3, pp. 246-255.","DOI":"10.1016\/j.ijresmar.2012.04.001"},{"key":"key2020122104273485400_b58","doi-asserted-by":"crossref","unstructured":"Van Horen, F.\n                and \n                  Pieters, R.\n                (2012b), \u201cWhen high-similarity copycats lose and moderate-similarity copycats gain: the impact of comparative evaluation\u201d, \n                  Journal of Marketing Research\n               , Vol. 49 No. 1, pp. 83-91.","DOI":"10.1509\/jmr.08.0405"},{"key":"key2020122104273485400_b59","doi-asserted-by":"crossref","unstructured":"Wansink, B.\n                (1996), \u201cCan package size accelerate usage volume?\u201d, \n                  Journal of Marketing\n               , Vol. 60 No. 3, pp. 1-14.","DOI":"10.1177\/002224299606000301"},{"key":"key2020122104273485400_b60","doi-asserted-by":"crossref","unstructured":"Warlop, L.\n                and \n                  Alba, J.\n                (2004), \u201cSincere-flattery: trade-dress imitation and consumer choice\u201d, \n                  Journal of Consumer Psychology\n               , Vol. 14 No. 1, pp. 21-27.","DOI":"10.1207\/s15327663jcp1401&2_4"},{"key":"key2020122104273485400_b61","doi-asserted-by":"crossref","unstructured":"Zaichkowsky, J.L.\n                and \n                  Simpson, N.R.\n                (1996), \u201cThe effect of experience with a brand imitator on the original brand\u201d, \n                  Marketing Letters\n               , Vol. 7 No. 1, pp. 31-39.","DOI":"10.1007\/BF00557309"}],"container-title":["Journal of Product &amp; Brand Management"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/JPBM-03-2015-0846","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JPBM-03-2015-0846\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JPBM-03-2015-0846\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:44:31Z","timestamp":1753393471000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jpbm\/article\/24\/6\/646-659\/231458"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,9,21]]},"references-count":61,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2015,9,21]]}},"alternative-id":["10.1108\/JPBM-03-2015-0846"],"URL":"https:\/\/doi.org\/10.1108\/jpbm-03-2015-0846","relation":{},"ISSN":["1061-0421"],"issn-type":[{"value":"1061-0421","type":"print"}],"subject":[],"published":{"date-parts":[[2015,9,21]]}}}