{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T04:55:47Z","timestamp":1772772947215,"version":"3.50.1"},"reference-count":68,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2021,9,16]],"date-time":"2021-09-16T00:00:00Z","timestamp":1631750400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JRME"],"published-print":{"date-parts":[[2021,10,20]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to identify the state of the art on publications related to \u201cBusiness Marketing\u201d over the past 10\u2009years (2010\u20132020) and available in the SCOPUS database.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>In this research, a bibliometric study on entrepreneurial marketing (EM) was performed. The articles were selected from the SCOPUS database and dated from January 1, 2010 to July 11, 2020.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>In total, 124 articles on the area of business management were identified, they are written in English. Through the systematization of these articles, it was found that the majority of the publications and citations about EM are from the year 2020 (378 articles), respectively, with 17 citations. The <jats:italic>Journal of Research in Marketing and Entrepreneurship<\/jats:italic> was the most published on the subject and obtained the highest number of citations over the past 10\u2009years. The authors that obtained the highest number of citations were: Jones and Rowley (2011b) with 101 citations and Mort <jats:italic>et al.<\/jats:italic> (2012) with 71 citations. It was also possible to identify four clusters: \u201centrepreneurial orientation\u201d; \u201ccustomer strategy\u201d; \u201cmarket orientation\u201d and \u201cinnovative entrepreneurship and marketing.\u201d<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>This paper reinforces the coherence and scientific structure of the current literature. The systematization of the concepts we present can be used by managers to define strategies and policies in EM planning.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This research gives special emphasis to the publications over the past 10\u2009years, related to the management area and focused on the term \u201cEntrepreneurship Marketing,\u201d aiming to identify publication trends. Another innovation from this research is the usage of a single database, for the case SCOPUS. Moreover, the authors also reveal a current agenda with future lines of research in EM, which will serve as a starting point to prepare other studies in this area.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jrme-02-2019-0019","type":"journal-article","created":{"date-parts":[[2021,9,15]],"date-time":"2021-09-15T05:46:29Z","timestamp":1631684789000},"page":"295-317","source":"Crossref","is-referenced-by-count":23,"title":["Entrepreneurial marketing: a bibliometric analysis of the second decade of the 21st century and future agenda"],"prefix":"10.1108","volume":"23","author":[{"given":"Jo\u00e3o 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