{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T00:29:31Z","timestamp":1778113771156,"version":"3.51.4"},"reference-count":107,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2016,5,9]],"date-time":"2016-05-09T00:00:00Z","timestamp":1462752000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JSM"],"published-print":{"date-parts":[[2016,5,9]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Consumer price sensitivity has become a major issue over the past few decades. This paper aims to investigate the importance that insurance customers give to premiums, insurers, intermediary recommendations and bundling strategies. The relationship between attributes and consumer price sensitivity is also studied.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>To calculate the importance of attributes and part-worth utilities, a Conjoint Analysis with Full Profile was performed. To segment the market, a two-stage cluster analysis was performed. The traditional formula for estimating price elasticity of demand was also used.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Price sensitivity is affected by the level of purchase involvement, bundled discounts and brand loyalty. Also, brand loyalty has a strong influence on customer acceptance of bundled discounts. Price bundling increases a firm\u2019s revenues and profits.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The size of the sample of the second stage of the research could be higher.<\/jats:p><jats:p>It would also be interesting to have the collaboration of an actuary to carry out more precise analysis of premium estimation of bundling strategies and to study the ideal number of products that would compose the bundling strategy. Moreover, it could be relevant to consider life insurance products as part of the bundling strategy. It would also be interesting to study whether there is any benefit in applying the bundle discount to the anchor product instead of applying it to the accessory product.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>Insurers and intermediaries can benefit from price bundling strategies to increase sales and profit.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study contributes to the service marketing literature and marketing of the insurance sector by providing empirical evidence of the impact of price bundling on insurance customer sensitivity, with the use of a methodological and experimental approach.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jsm-12-2014-0409","type":"journal-article","created":{"date-parts":[[2016,5,19]],"date-time":"2016-05-19T14:31:46Z","timestamp":1463668306000},"page":"327-340","source":"Crossref","is-referenced-by-count":56,"title":["Determinants of customer price sensitivity: an empirical analysis"],"prefix":"10.1108","volume":"30","author":[{"given":"S\u00e9rgio","family":"Dominique-Ferreira","sequence":"first","affiliation":[]},{"given":"Helder","family":"Vasconcelos","sequence":"additional","affiliation":[]},{"given":"Jo\u00e3o F.","family":"Proen\u00e7a","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"3","key":"key2020121603434964600_ref001","doi-asserted-by":"crossref","first-page":"475","DOI":"10.2307\/1886045","article-title":"Commodity bundling and the burden of monopoly","volume":"90","year":"1976","journal-title":"Quarterly Journal of Economics"},{"issue":"2","key":"key2020121603434964600_ref002","doi-asserted-by":"crossref","first-page":"107","DOI":"10.1177\/109467050032001","article-title":"Strengthening the satisfaction-profit chain","volume":"3","year":"2000","journal-title":"Journal of Service Research"},{"key":"key2020121603434964600_ref003","volume-title":"Seguros em Portugal: Panorama do Mercado Segurador 12\/1","author":"Associa\u00e7\u00e3o Portuguesa de Seguros (APS)","year":"2013"},{"issue":"1","key":"key2020121603434964600_ref004","doi-asserted-by":"crossref","first-page":"18","DOI":"10.1287\/mksc.9.1.18","article-title":"The optimality of consumer stockpiling strategies","volume":"9","year":"1990","journal-title":"Marketing Science"},{"issue":"5","key":"key2020121603434964600_ref005","doi-asserted-by":"crossref","first-page":"346","DOI":"10.1108\/08876040610679954","article-title":"Pricing practices of service organizations","volume":"20","year":"2006","journal-title":"Journal of Services Marketing"},{"issue":"2","key":"key2020121603434964600_ref006","doi-asserted-by":"crossref","first-page":"150","DOI":"10.1111\/ijmr.12014","article-title":"Service(s) marketing research: developments and directions","volume":"16","year":"2014","journal-title":"International Journal of Management Reviews"},{"issue":"3","key":"key2020121603434964600_ref007","doi-asserted-by":"crossref","first-page":"531","DOI":"10.1016\/j.indmarman.2011.06.020","article-title":"Multi-dimensional analysis of perceived switching costs","volume":"41","year":"2012","journal-title":"Industrial Marketing Management"},{"issue":"4","key":"key2020121603434964600_ref008","doi-asserted-by":"crossref","first-page":"250","DOI":"10.1057\/palgrave.bm.2540221","article-title":"The brand loyalty life cycle: implications for Marketers","volume":"12","year":"2005","journal-title":"Journal of Brand Management"},{"issue":"2","key":"key2020121603434964600_ref009","doi-asserted-by":"crossref","first-page":"236","DOI":"10.1287\/mksc.1070.0295","article-title":"Attention arousal through price partitioning","volume":"27","year":"2008","journal-title":"Marketing Science"},{"key":"key2020121603434964600_ref010","first-page":"68","article-title":"Store satisfaction and store loyalty explained by customer - 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