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They argue that additive manufacturing (AM) is the most adequate approach to the production of such objects.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors review the manufacturing of ceramic tableware objects, both traditional techniques and AM processes, and assess which available AM technologies are suitable for the research purpose.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The authors consider binder jetting and material extrusion as the most suitable processes for the production of ceramic objects to be integrated into a mass personalization system of ceramic tableware.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper provides an original overview of traditional and innovative techniques in ceramic manufacturing, exposing not only its differences but also its commonalities. 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